11/26/13

Six Rules for Politicians Using Social Media



This is an updated version of the talk I presented at the the eighth annual Municipal Communication Conference in Toronto, November 2013.

 

I use social media regularly and frequently. As a politician, that makes me either very brave or very stupid. But I’ve been doing this for the last 30 years, long before I ever got elected. Social media isn’t new to me.*

It may be slicker than it was in 1983, but it’s essentially the same text-based, monologue, just with chrome added. In fact, the tone of the conversation seems to have gone downhill since the 80s.

Back then it was mostly computer geeks like, so we were more of a community. Geek-to- geek wasn’t so adversarial, unless of course, you were arguing the relative merits of the Z80 versus the 6502 processor.

Today people debate about such important issues as Kim Kardashian’s cat, the name of a royal baby, or the recent favourite, Millie Cyrus’s backside.**

Today’s great technological advancement seems to be the consummate ease by which you can attach pictures of kittens or puppies to your posts.

Technology has improved our ability to share those photos with thousands, even millions of people. But it hasn’t made us better communicators.

Some technology actually rewards illiteracy. Twitter. For example, encourages us to cram our language into abbreviations and codes. It turns language into hieroglyphics.

Sure it can help social change. But how much is debated. Everyone points to how the Arab Spring was abetted by Twitter and Facebook. But I suspect a lot of the Arab Spring tweets went like this: “We’re overthrowing the government today. What are you wearing?”

Anthony WeinerSo when anyone in politics or municipal government asks me how to approach social media, I tell them two words:

Anthony Weiner.

I tell them there are six lessons you can learn from Anthony Weiner about social media.

Everyone knows who he is, of course. Weiner single handedly turned sexting from a minor act done by over-heated teens, to front page headline activity.The media were full of the stories about how this US congressman tweeted pictures of his underwear-clad crotch to young women around the country.

It was monumentally stupid and puerile. Weiner had to resign from Congress over the scandal. It hurt his career. And maybe his marriage. But on the grand scheme of things, it was harmless. He wasn’t Edward Snowden or Juilan Assange after all.

It really wasn’t anything more than a lack of good judgment or common sense. We’re all guilty of that. We all screw up now and then. That’s just human nature.

But Weiner was a politician. And politicians get held to a higher standard than, say, your neighbour or your cousin. If they did it, you’d probably just shrug it off. But when a politician or a civil servant is involved, the sky is falling.

At least that’s what the media tells us.

When I was in newspapers, media were the sole gatekeepers of information. We controlled how the public received it. Everyone looked to us. We had standards about what we published, and we were respected for them.

Today, there are tens of thousands of accessible sources online. Traditional media scrambles for your attention. In order to compete with Miley Cyrus or Kim Kardashian, they sensationalize just about everything.

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