No Data Are Better Than Bad Data
The full name of an article I read today is, “The Fallacy of Online Surveys: No Data Are Better Than Bad Data.” It’s from 2010 and very good. You can find it on the Responsive Management website. It makes some key points about the invalidity of online surveys: For a study to be unbiased, every member of the population under study must have an equal chance of participating. When online surveys are accessible to anyone who visits a website, the researcher has no control over sample … click below for more ↓