Frutiger vs Palatino
In a recent review of Sarah Hyndman’s book, Why Fonts Matter, I casually commented that, You can no more adequately comment on the relevance and impact on the viewer of, say, Frutiger versus Palatino, without discussing the design and layout in which it is set… The point of which was not to single out those two typefaces as much as to suggest the debate between how readers respond to sans-serif and serif faces (respectively). Fruitiger is a modern, humanist sans-serif type designed by Adrian Frutiger … click below for more ↓