Marketing Wow

Canadian TireAdvertising and marketing, design and public relations, influence and persuasion – they all fascinate me. I love to listen to Terry O’Reilly’s show on CBC (both Age of Persuasion and Under the Influence). I’m actually reading one of his books, The Age of Persuasion, right now. I’m also reading a book on the science of shopping: Paco Underhill’s Why We Buy.

I like to read about the effect, styles, creators, the history, sociology, the science and craft behind them and their craft. I consume books on advertising design that illustrate the power of art, photography and word that can engage and galvanize consumers (as opposed to the dreary Collingwood town ads in the Enterprise-Bulletin, which merely bore and deter them…).

And, unlike most of you, I actually pay attention to the framework of the ads – the typography, the photography, the design, the colours and contrast. I look at advertising and marketing with a far more critical eye than many. While I lack the skills of a designer, I have at least an appreciation of the art and skills required (and, as some readers know, am periodically, mildly obsessed with typography).

In the Internet Age, how does on stand out amidst the clutter and the noise. How does one position a business, a store, a product in a veritable ocean of competition, all screaming for attention?

Estimates of how many advertisements, brands or product placements the average person encounters in a single day range from about 600 to more than 10,000. It’s tough to stand out in that crowd. Ad clutter tends to turn off the audience, rather than engage it. Bad layout and puerile typography drive them away.

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Two conferences and a show

Windsor: Ontario Water Conference

I had the honour and the enjoyment of attending two municipal conferences last week. While no longer directly involved in politics, I am able to keep my finger in some of the political pies through my current work for an NGO. Plus, I like to remain informed and up-to-date about politics and governance, and am always looking for opportunities to increase my knowledge and understanding of pretty much any topic.

The first event was the Ontario Water Conference, in Windsor. While predominantly a technical and operations event for facility managers and operators, it also has a good political component where utility board members and politicians can learn about initiatives, developments and government updates.

I sat in on presentations over two days, learning about levels of service and risk models; improvement actions from frozen services; eco-fiscal challenges to building resilient communities; business case for a one-water approach; updates from the IESO, the MOE, MOECC, Drinking Water Advisory Council and Safe Drinking Water Branch of the MOECC. From climate change to electricity prices to algal blooms and utility board governance… I learned a lot.

The great majority of workshops were, however, technical, and well out of my depth of knowledge. It also has a large trade show where attendees can see the latest updates in water-related technologies and discuss their implementation with the vendors.

As the website tells it:

The Conference continues to be the premier drinking water event in Ontario, consistently attracting over 900 delegates from all areas of our industry: operators and owners, manufacturers and suppliers, consultants, academics and regulators. The Trade Show has more than 100 exhibitors representing the manufacturers and suppliers of products and services to the water industry. This is a great opportunity to network, and keep informed about technical, regulatory, and equipment development which affect the industry.

I would have assumed that any politician who sits on a water utility board or any public member of such board, who is dedicated to their role and cares about water would have at least made the effort to attend these sessions. After all, they are personally liable for the quality of our water and can be sued for not maintaining it.

I guess if you don’t read the Clean Water Act, this might not concern you. (Hint: it’s crucial reading for members of water utility boards like ours…)

However, there were not many politicians in sight, although I did encounter a few. While I recognized several water utility employees from Collingwood, none of its water utility board (which consists of five inexperienced, neophyte politicians) was present. You would think someone who knew nothing about the subject would be eager to learn about what they have the responsibility over, but perhaps I expect too much from them. Ignorance is bliss, they say.

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Banning Phosphorus

Algal bloom
In 2014, Toledo experienced a water crisis that caused the city to issue a “do not use” warning for more than 500,000 residents. They had to rely on bottled water; boiling wasn’t safe because it further released toxins into the water.

That crisis was caused by unsafe levels of the toxin Microcystin in the city’s treated water. The toxin came from the unprecedented algal bloom in Lake Erie; a huge swath of the west end of the lake blossomed with the algae.

The algae were growing rapidly because of the increasingly high nutrient load in lakes and streams. In particular: phosphorus. The bloom wasn’t as large as the 2011 giant that covered 5,000 sq. kilometers of the lake, but it was more deadly.

Not all algae  – or, more properly, cyanobacteria – produce toxins. Many are benign and all play important roles in the environment. But those produced can cause illness and even be fatal, at least to animals. There are some 50 types of Microcystin, of which Microcystin-LR is the most common. And most dangerous: it causes severe and sometimes fatal liver damage.

In the past few months, oceanic algal blooms known as red tides have killed tens of thousands of fish off the coasts of Florida, Chile, ChinaCambodia, and Vietnam. A 500-km bloom polluted one of Australia’s major rivers this spring.

Economies are suffering from algal blooms and their impact on fishing, tourism, shipping and recreation. In Chile alone, the devastation from algal blooms cost their salmon industry $800 million this year.

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The stench of entitlement

EntitlementYou’d think politicians would learn from the recent investigations into Senate spending and the Mike Duffy trial, that Canadians have no tolerance for the gimme, gimme, gimme of politicians. Canadians don’t like the smell of a sense of entitlement.

A lesson lost, it seems, on our own Collingwood Council. The stench of entitlement is strong at the table these days. And much it emanates from Councillor “Senator” Jeffrey.

Last year, Jeffrey cut the cheese when she decided to pursue personal political ambitions by getting onto the board of the Federation of Canadian Municipalities. Since the FCM board meets all over Canada – except, of course, in Collingwood – she needed more money in her expense account  – limited to $4,500 tax dollars annually for councillors – to attend.

Plus, campaigning for the board – printing those flyers and schmoozing – was too expensive for a mere $4,500 if you still wanted to get in a few bottles of bubbly and some canapes. Better to have taxpayers pay for it.

So she got the Politburo – aka the Ideological Block – at the council table to back her request to add another $10,000 from taxpayers’ pockets every year onto her expense account. That’s $14,500 a year of your money!

Now she would be able to fly, wine, dine and party around the country in style, at your expense, without shelling out of her own pocket. No cold Camembert and stale crackers for our councillor!

And during the discussions about council giving her more money, she stayed at the table, spoke in public in favour of her own entitlement and, yes, voted to give herself more money.

You’d think it couldn’t get much stinkier than that – entitlement dripping with unethical juices and topped with a heaping of conflict – but it can. And it did.

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Not quite seven signs of the apocalypse

Wacky newsA 2014 story on Salon, titled 7 things Americans think are more plausible than man-made global warming made its way around Facebook again, recently. It lists seven statistics about things Americans believe in more than they believe that human activity has caused climate change. It got a lot of shares and likes.

Climate change is, of course, fact, and as Peter Schickele once said, “Fact is fact. You can’t argue with fact…”

If you accept those facts, it seems a scary read: seven signs of the apocalypse… But before you start calling for a wall across our border to keep the crazies from migrating north, read on.

First, these figures were selectively pulled together to weigh against the American belief in human-caused climate change, not to present a coherent overview of American thought or education. They may be true, but they are not unbiased. And there is little to no correlation between these issues. As Darrell Huff wrote in his 1954 book, How to Lie With Statistics:

Even if you can’t find a source of demonstrable bias, allow yourself some degree of skepticism about the results as long as there is a possibility of bias somewhere. There always is.

Climate change is a hot topic during the presidential primary nomination campaign because Americans are split along party lines: Republicans are non-believers and Democrats are believers (see here). It is not so much a matter of belief in or understanding of the science than it is an issue of ideology. But we never get to know the what party the respondents support.

We will never know if people don’t believe in climate change because that’s what their party tells them to believe.

There are other similar partisan lines: immigration, taxes, medicare, gun control, for example, that are ideologically-based beliefs, rather than based on any research, data, or sometimes even common sense. However, the Slate piece draws in several disparate items – none of them election issues – in its article. Do they relate to belief in climate change? Not really.

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O tempora, o mores!

Nihil est incertius vulgo, nihil obscurius voluntate hominum, nihil fallacius ratione tota comitiorum.

Marcus Tullius Cicero wrote those words in the short book about a Roman court case, Pro Lucio Murena (For Lucius Murena). They mean, in English,

Nothing is more unpredictable than the mob, nothing more obscure than public opinion, nothing more deceptive than the whole political system.” *

Cicero, Delphi ClassicsIn 63 BCE, Cicero successfully defended Lucius Licinius Murena on the charge of bribery or in Latin, crimina ambitus as a means to garner votes. The wealthy Murena had won his election as consul and the charge was filed by the losing candidate, Servius Sulpicius (also a lawyer, who would be elected consul 11 years after this trial).

It’s a fascinating document that says much about Roman history, politics and law. And like everything Cicero wrote, it’s full of quotable bits.

I came to this from watching, of all things, some episodes of the TV series, Boston Legal. What I find intriguing about the show is the legal scenes; the courtroom arguments, the banter in front of the jury, the way the lawyers approach each issue, and how they make their defence. There are some tricky moral issues raised in those scenes that are deeper than the rest of the show, which is really a soap opera set in a lawyers’ office (albeit with some funny dialogue).

So, my head full of ideas, I turned to Cicero on my Kindle, and started reading online what others had to say about this particular piece.

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On the 400th anniversary of the Bard’s death

King Lear“Is There Such a Thing as a ‘Bad’ Shakespeare Play?” asks a recent article on the Smithsonian website. It adds,

“Shakespeare, despite the efforts of notable dissenting critics and writers to forcibly eject him, has occupied the position of world’s greatest playwright since his star was re-affixed to the firmament in the late 18th century. No other playwright is as universally revered. No other playwright has had countless theses and courses and books and articles speculative novels and so many buckets and buckets of ink devoted to him. And while to works of other playwrights of the era are still performed today – Christopher Marlowe and Ben Jonson spring to mind – Shakespeare is far and away the most recognized.”

Yes, of course there can be. Bad isn’t an objective analysis: it’s a subjective association. What seems good to me might appear bad to you, and vice versa.

April 23, 1616. The day both William Shakespeare and Miguel de Cervantes Saavedra died. Two literary giants.*

Shakespeare was a working writer who matured into his art over the years. Some of his plots are thin, some of his dialogue clumsy and some of his poems cloying. He wasn’t perfect. When we talk of Shakespeare as the greatest author, we are commenting on his entire output, and its effect on literature, art and culture over four centuries, not specific lines or even plays.

Good or bad is simply a small judgment we pass on fragments, not the whole. As Hamlet says to Rosencrantz, “…there is nothing either good or bad, but thinking makes it so: to me it is a prison.” If by bad it means unpopular – what has popularity ever had to do with quality? Consider, for example, Justin Bieber…

The example of a ‘bad’ play that opens this article is King Lear – today seen as a great, dramatic tragedy. Equally, it’s a play of despair, bad endings, greed unpunished, madness, delusion, arrogance, cruelty and suffering. Great stuff, you will agree.

It wasn’t always viewed as such. It was written between 1603 and 06, when it was first performed. It is one of the few plays we have in multiple original publications: two quartos and the First Folio. As Wikipedia points out, having multiple sources is problematic because the differences between them are “significant.” Any version you read or watch is an edited collation of these three.

Coincidentally, I started rereading Lear last week, the first time I have opened that play in more than 25 years. It’s deliciously dark and troubling. Suitable for our times, I suppose.

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Killing gnats with grenades

Starving catCollingwood Council has taken the equivalent approach of a grenade attack to swat at a little gnat. It has launched a full-frontal assault on people feeding wildlife in order to get a couple of people in town to stop feeding feral cats.

And of course it was done without any public input.

The sensible, socially active and responsible approach would have been a campaign of education, public meetings, and information. But no, that’s too damned open and transparent for this council.

What this council wants – and got – is punitive legislation. Let’s punish people who think they’re being humane and kind. After all, they’re only taxpayers.

Besides, education costs money and Council thinks your money is better spent letting Councillor “Senator” Jeffrey fly around the county, wining and dining at taxpayer expense, while she pursues her personal political ambitions to become queen of FCM (yes: there’s a motion on the upcoming agenda to give her an unlimited budget to do this. L’etat c’est moi…)

The staff report on the April 11 agenda (starts p. 84) makes it seem like it’s a big move to deal with coyotes – but don’t kid yourself. This is all about feral cats. Coyotes have little to do with it.

Cats which, it seems, this council would rather have hunting birds or starving to death on the street. Real compassion there. Did I mention there wasn’t any public input?

Two letters in this week’s Connection complained about this bylaw. People are upset. After the fact, of course, since (stop me if you’ve heard this before…) Council didn’t get any public input about this.

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The Bard’s Best? Nope…

Shakespeare bracket
To help celebrate the 400th anniversary of William Shakespeare’s death (April 23) and 452nd of his birth (also April 23), the website Mashable has put together a “battle” for the “Best Shakespeare Play Ever.” It’s done up as a sort of sports playoff grid (a tournament bracket), broken into four categories.

Four? That’s right. Even though the First Folio was only divided into three categories, Mashable added their own:

The plays are organized into four quadrants based on the four genres of plays Shakespeare commonly wrote: comedies, histories, tragedies and weird magic stuff. (Okay, we may have made up that last category in order to get to four, but you know the type: the plays with ghosts, witches, gods, etc.)

So right off, you know this is more game than academia. And, you protest, there are 36 plays in the First Folio, plus a couple of others added since. This game only has 32. What about the rest?

Where are the The Two Gentlemen of Verona? It’s consider the Bard’s very first play.  Or The Merry Wives of Windsor – arguably one of the Bard’s most popular plays, possibly commissioned by Queen Elizabeth herself. It has Falstaff in it! How can any play with Falstaff be left out?

And the chart mentions Henry IV, but doesn’t specify which part (1 or 2 – part 2 is more Falstaff than part 1). Both are self-contained. Same with Henry VI: it has three parts, each a separate play, but which one is not specified. Part 1 is not well considered, and may be Shakespeare’s weakest effort.

The chart mentions Pericles – which was not included in the First Folio (FF). But it ignores The Two Noble Kinsmen, which was also not in the FF, but has since been accepted as a Shakespeare work (with Fletcher).

Then there’s the pairing of plays: odd at best, it strikes me as cobbled together by someone who hasn’t actually read the plays he or she has coupled, someone who doesn’t appreciate the differences and distinctions between the styles, categories and stories.

For example, Romeo and Juliet play off against Timon of Athens. Both were grouped in the FF as tragedies, but aside from that, any similarity ends. R&J was written around 1595, ToA was written a decade later, a collaboration with Middleton. R&J is a story about a young couple and the feud between their Italian families. ToA is about a rich,Greek misanthrope who discovers the infidelity of his friends, with no love interest in the play. They are completely mismatched.

Henry V is paired with King John. H5 is one of the Bard’s great plays, rich with stirring speeches, action, tension and drama. KJ is written entirely in verse (the only other such play is Richard II) and is mostly about court intrigues. H5 has been performed many times and Kenneth Branagh made a stirring movie of it in 1989 and it was included in the 2012 Hollow Crown series (great news! Hollow Crown 2 is coming soon…).
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Amateur layout and bad ads. Again.

Stinky!I see the Town of Collingwood is still letting the EB layout its full page of ads in the paper.  Tragic. Embarrassing. Cringe-worthy.

The latest back page mashup has as its first ad the worst of the worst sort of ad layout, the sort only amateurs would create. It’s too wide for any human being to comfortably and efficiently read. Then there’s the second page with its fat partner in layout crime.

It’s embarrassing for a municipality to be thus represented. The only saving grace is that no one reads the EB any more, so not very many people see how bad it is. But those who do see it, wince.

Why, oh why, does the town continue to permit amateurs to design its advertising? Doesn’t anyone realize these represent the town? They affect our reputation?

These wide ads – and several of the smaller ads – break pretty much every rule in every design and typographic book. High school students could craft more elegant, readable, exciting ads. Maybe elementary school kids could, too.

I’ve written about these embarrassing, amateur efforts in the past and how they hurt the town’s image. Even a bungling non-designer like me can see they are ill-suited for presenting a professional, polished image. I suspect these are designed by the janitor, or maybe someone who delivers the paper. Certainly not by a graphic designer.

Anyone can read the basic books on layout and design to learn enough to see these are awful. Truly awful. Why can’t anyone in town hall see it?

But, you ask, why would the town give the job to someone trained and experienced in that art? That would break this term’s trend.

Council took the management of the water utility from experienced professionals on the board and gave it to inept councillors. Council kicked the experienced, professional, provincially-recognized winner of several awards and honours, the CEO of Collus, off the board and put the interim CAO in his place. The precedent for replacing people who know what they’re doing with those who don’t was set early in this term.

Council cancelled its individual subscriptions to the monthly Municipal World magazine, the best Canadian journal for municipal governance and politics, read by dedicated municipal politicians across the country. Why? Because council felt it knows everything already and doesn’t need peer advice. Besides, reading is hard work.

Council has turned to obscure one-and-two-person consulting firms few if any of us have ever heard of for recommendations on big, important, strategic issues that affect the town’s well-being, rather than listen to respected, worldwide firms like KPMG.

The arrogance of amateurism is this council’s legacy. The inmates are running the asylum. These ads are regular, graphic reminders of that.

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Muddle-headed editorial palaver

There’s a muddle-headed editorial in this weekend’s Collingwood Connection titled “Citizens, not rich developers should drive political ship” (sic*) that shows (again) how little the chain’s editorial writers understand municipal politics and the laws that govern it. It opens:

Money talks and, in the case of municipal elections, one could argue that all of those cheques, banknotes and e-transfers going toward funding the war chests of various candidates have the potential to speak very loudly.

The writer clearly has never read the Ontario Municipal Elections Act which says in Section 71:

A contributor shall not make contributions exceeding a total of $750 to any one candidate in an election.

No one, whether they are the oh-so-scary “rich developer,” corporation, union or simply your retired neighbour, can contribute more than $750. That’s LESS than the cost of an iPhone. It’s less than the cost of winter tires. It’s much less than the cost of a good ukulele. And it’s a lot less than even the slimiest candidate would sell his or her soul for.

And in my experience through five campaigns, most of the donations are under that limit, be they from private citizens or developers.

Put it another way: to send a campaign flyer through unaddressed ad mail to every household in Collingwood costs about $3,500. Add in the cost to print 10,000+ colour flyers and you easily double that. Then add in taxes. A single $750 contribution covers about one tenth the cost of that single effort.

Sure money talks, but $750 just mumbles a bit under its breath.

Not that candidates don’t appreciate the support, but the law already doesn’t allow anyone to contribute a significant amount to a municipal campaign. Developers have no advantage over anyone else.

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Nibiru nuttiness

CodswallopI’ve written about the wingnuts and their mysterious planet Nibiru – the so-called Planet X – in the past. It’s one of the furthest wacky conspiracies on the fringe of wackiness, and fairly recent. It mostly sprang whole cloth from the brain (if I can call it that…) of uber-wingnut Nancy Lieder, whose website, ZetaTalk, has been spewing diaphanous piffle of the most banal sort since 1995.

Lieder claims to be in psychic contact with aliens called the Zetas (stop laughing), and has conned a whole bunch of exceptionally gullible folks into believing her (although there have been some bitch-slap moments with former followers along the way).

Here’s how she describes what it’s all about on ZetaTalk:

ZetaTalk answers cover such subjects as portents of a Pole Shift and how this relates to the Transformation in process; how life in the Aftertime following this shift will be different from today; the self-centered or service-minded spiritual Orientation of humans as well as aliens from other worlds and how inadvertently giving the Call to aliens can put you in touch with one group or the other; how Visitations can be more easily interpreted when spiritual orientation is understood; how visitors from other Worlds are watched by the Council of Worlds, which has set Rules regulating their behavior; why we are only gradually getting acquainted with our visitors from other worlds, and what will allow the Awakening to occur faster; to what extent the Government is aware of and interacting with the alien presence; the true nature and reason for the Hybrids being developed by the Zetas to merge the best from both Zetans and Humans; why aliens can disappear and move through walls, and what both physical and spiritual Density changes will be like in the future; what the Zetas have to say about our Science theories; what the Zetas as students of human nature have concluded on what Being Human means; and straight ZetaTalk about our Myths.

I know, my head hurt too, trying to read that convoluted, run-on drivel. And the random acts of capitalization. Sorry for that, but it needed to be put out so you’ll realize just how many cattle this woman is shy of a herd.

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