For some time before I got this book, I’ve been aware that there is more to olive oil than meets the eye. Or tongue. How much more really was startling. When I started reading Tom Mueller’s 2012 book, Extra Virginity: the Sublime and Scandalous World of Olive Oil, I was simply amazed at how little I really knew about the stuff (and of course you already know how much I love learning new things).
Recently, the good folks at the Collingwood Olive Oil Company (on St. Marie St) gave us a brief introduction and tasting of real extra-virgin olive oils (and continue to educate my palette every time I encounter them)*.
That’s a key step: tasting the good stuff. Once you do, tasting the usual supermarket oil seems like drinking 10W-40. You can’t go back.
When you sample real, fresh extra virgin olive oil, you wake up to an entirely new taste sensation. It’s not just a lubricant: there are flavours here, a multitude of them: rich, delicate, earthy, vegetal, crisp, citrus, peppery… That’s when you realize that, like you discovered with good wine and premium tequila, there are finer oil products than you’ve been buying at the supermarket and it’s time to learn about them. Thus begins your journey into this new world.
That journey, by the way, isn’t inexpensive. Quality comes with a price. Be prepared to pay premium prices for premium, authentic products. But, like premium 100% agave tequila, it’s worth it.
My relationship with olive oil started like yours probably did: buying olive oil in supermarkets, not really knowing what the various terms meant (what exactly does “extra virgin” mean?) or how to judge the difference between mediocre and quality oils. Picking brands by labels or familiarity or price. Not appreciating that olive oil is not the same as canola or sunflower or corn oil. Not really noticing a difference in flavour or aroma between them.
Muller writes on his website that what we expect from an oil’s taste may not be telling us which is best:
Bitterness and pungency are usually indicators of an oil’s healthfulness. Sweetness and butteriness are often not… Don’t be put off by bitterness or pungency – remember that these are usually indicators of the presence of healthful antioxidants, anti-inflammatories and other healthful “minor components” of top-quality olive oil – unless one of these characteristics is overwhelming and disproportionate to the others.