Councillor Cam Ecclestone made a comment at council earlier this month that he had been contacted by several residents concerned about the new sign on the Rexall Drug store on Huron Street, its size and colours. Coun. Doherty chimed in about it with similar comments.
Aside from the question why anyone would contact a member of council whose sluggish performance at the table would win an award for best impersonation of a somnambulist, one has to wonder who these residents are who are so concerned about a rather ordinary corporate/franchise sign.
Well, I mean aside from the handful of petty ideologues who want to blame all the evils under the sun on the developer, that is. He, of course, has nothing to do with the corporate signage of a tenant in one of his buildings.
But that’s logic, and these folks are not concerned with logic. They hate everything he does and has ever done, and will ever do, so why not blame him? Didn’t he give us that bad winter, after all? Isn’t he responsible for all those frozen pipes? So why stop hating him now?
No matter to them that the building is in neither the heritage district nor the BIA, so does not have to comply with any sign restrictions therein. Nor that the building actually passed a heritage impact assessment that said it was just fine, signs and all. Nor that the sign went through all necessary and stringent site plan agreements and was approved by town staff as conforming with our own bylaws.*
(And these approvals are entirely out of council’s hands, past and present, so councillors questioning them are in fact questioning staff’s integrity….)
No matter that the building and its tenants are located downtown, rather than outside the core where they might have been, and they will help bring more people to the area, and they and their clients will likely use local services and businesses.**