01/29/14

Running for re-election in 2014


Earlier this month, I filed my nomination papers for municipal council. I am running for a fourth term as Collingwood councillor. I will post a new election website with updated information and campaign content later this winter.

I would appreciate your support, your trust and your vote. I believe I have earned them during my time on council, and will continue to do my best to serve the residents of Collingwood, and meet the needs of our growing community, when re-elected.

Until the new website is available, I want to let any eligible Collingwood voters who wish to contact me about issues, events and activities to feel free to do so. You can contact me by email. If you want to talk in person, please send me your phone number and a good time to call or to arrange a meeting.

I have a Facebook page where I will also post updates and related municipal content, as I always have done. I will launch a separate Twitter account for political campaigning this winter. Should you wish access to my personal Twitter feed (@iwchadwick – not used for political campaign content), please post a follower request on Twitter.

I stand on my experience, reputation, my integrity and the very positive results this council has accomplished this term. This has been the most productive, engaged, open and dedicated council I have served on, and reported on while I was reporter in the local media. I am proud to have been able to serve the town on this council; proud to have contributed to those accomplishments.

This term I have also been fortunate to share my political and media experiences with other politicians through articles and books published by Municipal World (three books and numerous magazine articles published, with a fourth book and new article due in 2014). I am passionate about municipal politics, about good governance, about public engagement, and I hope my writing expresses that.

I am also passionate about Collingwood. We live in the best community in Ontario: we have exceptional natural beauty; a stunning heritage downtown; low crime; lovely, walkable streetscapes; we have a solid workforce; many employment opportunities; we are centrally located in Ontario’s all-season playground and we have a good municipal staff at town hall to help council implement its strategic goals.

I love this town, and have been actively involved in it ever since we moved here, almost 25 years ago. I have been engaged as a volunteer on many boards and committees, and participated in service club activity. I believe in giving back to our community to help keep it the best place to live. Being on council has helped me give back in the best way possible.

If you would like to help my campaign or contribute, please contact me.

01/14/14

Brands, Buzz & Going Viral


Municipal WorldMy third book for Municipal World, Brands, Buzz & Going Viral, has just been published as part of the Municipal Information Series. I received my author’s copies yesterday.

I am very proud of this book; it took a lot of work to research and write. I enjoyed writing it. I hope my municipal readers find it both informative and interesting.

I am also delighted to be able to share my knowledge and experience with others in the municipal governance realm across Canada. It’s a humbling experience to be among the respected authors and experts in MW’s stable – authors whose books I have bought and read ever since I was first elected, a decade ago.

It is nice to be able to add a voice from Collingwood to their ranks, so show the rest of Canada’s municipal politicians and staff that we’re not just a pretty place to live; that we can be leaders in the areas of governance, that we can be be forerunners for ideas and knowledge.

Brands, Buzz & Going Viral is subtitled “A sourcebook of modern marketing strategies, tips and practices to promote your municipality.” Unlike my previous two books, it includes considerable material culled from printed and online sources: quotes with links and references back to them, and a healthy bibliography at the back.

BB&GV covers a wide array of related topics. While working on the book, I purchased and read dozens of books on marketing, advertising, public relations, branding, destination marketing, storytelling, communication and social media. I also went online and read thousands of articles and posts on the sites of experts, practitioners, and professional organizations. I listened to podcasts, watched slide shows and video lectures. I subscribed to email newsletters about PR and marketing.

Along the way, I learned about such topics as gamification, advocacy, cohorts and influencers, content marketing, infographics, newsjacking, viral marketing, reputation management, corporate social responsibility, crisis management, integrated marketing, rebranding, market research and persuasion. Some of which I had experience in, but I renewed my own knowledge as I researched. I hope I am able to apply my new knowledge to help formulate ideas and strategies for our town’s future marketing and economic development strategies.

The folder of PDFs printed from websites I read as resource material for the book is 2GB in size, with more than 1,100 files. (Contact me if you are interested in this source material.)

Continue reading

01/7/14

Looking back on three years


If you attended the Mayor’s Levee, Jan. 5, you received a small brochure that listed some of this council’s accomplishments to date, as well as our collective plans and priorities for the remaining year of our term. It’s worth reiterating some of those notes.

Keeping the public informed was identified by this council as a strategic priority in our first strategic planning session at the beginning of our term. This flyer was produced by our new Communications Officer as part of that ongoing transparency and accountability. We want to let you know what we’re doing on your behalf.

Many of the things municipal government deals with don’t get reported in media. In part that’s because they are seen as procedural, internal or part of an ongoing process, or sometimes simply as unimportant. But they are all important to you, our residents and ratepayers. You should know that your council is working for you in all areas and interests, not simply those that get headlines.

A lot of our decisions are based on long-term initiatives and goals, and often the public only sees the final stages, not the lengthy process that arrived at them.

I am reproducing some of the information in the brochure below, but a full report about the strategic planning session will be coming to council in the next two weeks, with this and more material included.

Continue reading

01/1/14

Collingwood: 2114


I had one of those odd dreams recently; a crazy mix of future and past, where rotary dial phones and smart phones co-existed, where past and future intersected. A retro-future dream. I was in Collingwood, an odd Collingwood, but it was still my home town: recognizable,familiar,  but also changed. Modernized in striking ways, old-fashioned in others. A calendar  told me it was 2114. It looked a bit like 1964, too. Odd how dreams do that.

Admiral CollingwoodI thought I’d share some images of that dream, of what Collingwood might be like in a century. Using a combination of arcane and highly secret technologies (as a member of a secret underground conspiracy, I have access to them…), I was able to capture some of the images for your enjoyment and enlightenment. Click on the images for a larger version of the image.

In my dream, I wandered around the town, looking at the old landmarks, and the new developments. My, how our small town had grown! It was bigger, brighter, happier.

First, I saw in the bright world of 2114, that the Admiral Collingwood development finally got completed. It combined both graceful, heritage-like style and soaring height for a breathtaking visage. The additional landscaping was a nice touch, but I wonder what the NVCA of my day would have said about the water feature that dominated part of the old lot.

HarbourThen looking towards the north end of the downtown, I saw that the waterfront development had also – finally – come to fruition and completion. It was packed with crowds of people strolling along the bay in the sun.

No more gaping holes in the ground. No more unfinished and uninviting streetscapes. No decaying hoarding trying in vain to hide the incomplete footings. No weeds. Instead there were beautiful condos, wide walking paths, beautiful landscaping, and plenty of boats in the water.

Eat your heart out, Wasaga Beach! This was the most beautiful waterfront on South Georgian Bay!

But there was more to see.

Continue reading

12/16/13

Council’s second strategic planning session


Although there were no media reporters present to cover it, Collingwood Council held its second strategic planning session this term, on December 4. This was an important, all-day session for council because it set priorities for 2014, the last year this term. We also collectively agreed upon a list of our many accomplishments this term.

Based on the goals set in our first strategic planning session, we have accomplished almost everything we set out to do back then, as well as many other things that arose since that session.

The meeting was a formal council meeting and open to the public. It was held in the conference room of our new fire hall and involved all senior staff.

Here is the media release that went out last week about the results from our discussions:
Continue reading

10/31/13

Random Acts of Kindness


Random Acts of KindnessIt goes by almost unrecognized, but for some, it is a special day that reflects the way we should all behave, to everyone, every day. It’s called Random Acts of Kindness Day, and it will be celebrated in Collingwood, on Friday, November 1. Council has contributed by making downtown parking free all day, as we have the previous two years.

You’re welcome. I wish we could do more. I hope the community participates enthusiastically. Even small gestures can mean a lot.

It’s an odd day, that, while celebrated in many countries, isn’t always observed on the same day everywhere or with the same level of organization. Wikipedia tell us RAK day began in New Zealand, in 2005:

RAK day began in New Zealand, at a national level, in 2005, organized by by Josh de Jong, Marshall Gray, Megan Singleton and Reuben Gwyn. It is still celebrated nationally in New Zealand, on September 1:

Sunday September 1st is New Zealand’s Random Acts of Kindness Day. And to celebrate our 9 years (yes, 9 whole years where NZ has been the only country in the world to celebrate a national RAK Day!) we are launching this fancy new website.

On here you’ll find tons of ideas to get you started, a bit about why on earth we started this day in NZ, and some downloadable resources to print out little ‘You’ve been RAK’d’ cards and give them out with your own random act.

Some communities get very involved with the day and promote it widely. In Kitchener Waterloo, for example, it’s a big event that began with a volunteer effort back in 2008:

Step back to early 2008. At a strategic planning meeting for board and staff, a board member suggested that The Kitchener and Waterloo Community Foundation (KWCF) help create empathy in our community. This suggestion contributed to the overall vision and strategy for The KWCF in its planning for upcoming years.

A few short months later, a volunteer of The KWCF brought the idea of Random Act of Kindness Day® forward to Rosemary Smith, CEO. The volunteer experienced an epiphany when, out of the blue one day, she had rushed to a meeting in downtown Kitchener. As she got out of her car to pay for parking, she was approached by a stranger. This stranger offered her a full day parking pass. Apparently his meeting had been cancelled and he didn’t think the parking pass should go to waste. The KWCF volunteer took the parking pass thankfully. Later, when her meeting was over, the volunteer vowed that she would return the ‘random act of kindness’ to someone else.

Reflecting on the incident, the volunteer felt good about what she had done. However, it wasn’t until a week or two later when she watched the movie ‘Pay it Forward’ that the volunteer had her ‘aha’ moment. She thought about how she had ‘paid it forward’ with the parking pass and how good she felt afterwards. She wondered if she could help others feel the same way by creating a celebration of kindness in her community.

In England, a group calling itself “The Kindness Offensive” organizes,

…large scale random acts of kindness for unsuspecting members of the public. The stated purpose of The Kindness Offensive is to ‘Practice random kindness and senseless acts of beauty’

Continue reading