I always learn something new, something valuable from every municipal election campaign. I learn from talking to people, I learn from community meetings. I learn from comments and emails I receive. I learn from other candidates, too – there are often good ideas proposed that can be developed by council later.
Each election campaign has been a bit different, and I’ve tried different approaches each time. In some, I’ve done more door knocking; in others I’ve done more mailing. I’ve tried different signs, different literature. This time, I knocked on a lot of doors. It’s been educational every time.
Here are a few of my thoughts about campaigning this term (and some thoughts that have percolated through from the five elections in which I have run as a candidate):
1. Face to face matters. No brochure or lawn sign can match the value of actually talking to someone at the door. Going door-to-door is a grinding, often tedious and tiring process, but nothing can match it for getting in touch with the voters. People want to voice their opinions, their concerns, ask questions and get answers. People like seeing their candidates, putting a face to the name. Nothing can match the personal interaction you get at the door.*
Be positive, be upbeat and be courteous at the door, even when you face someone hostile or an opponent’s supporter. Don’t argue or be impolite: leave them with a good impression of you.
2. All-candidates’ meetings are frustrating for voters. Talking one-on-one at the door is often appreciated more than all-candidates’ meetings. There the voters are a passive audience, unable to ask questions or challenge answers, debate, argue, even talk with candidates. Many people I spoke to at these meetings said they liked the time before and after the speeches best, so they could actually make direct contact with candidates.
Speeches don’t win many votes. In two or even five minutes, you can’t express your whole vision, your accomplishments, your hopes, dreams or even much of your bio. Just try to get a few salient points across that might be remembered later.
People match candidates’ faces with their names, so speaking well and confidently is important, too.
Small gatherings where people can speak one-on-one to candidates are more popular than big venues with 300-400 people in the audience. But events where only a select group of candidates are invited poisons the atmosphere for residents and candidates alike. People want fairness and openness during elections, not secrecy and exclusiveness.