Sitting down? Good. You might want a drink, too. A strong one. Ready? Get a grip on your chair. Here goes:
Collingwood is looking at a 3.9% tax hike for 2016. And that’s just its own portion.
Let me help you up. No, that isn’t wrong. It’s the proposed budget hike this council is contemplating. It was presented to council at an all-day meeting last week. The Connection reported on it, Dec. 2, in case you missed it (nothing in the EB, though).*
That municipal tax raise will be coupled with an increase from the county, sending your taxes skyrocketing up another several points.
Why, you ask, would council raise taxes when we have a surplus? Because it can. Because council is in thrall to the administration and does its bidding.
And you, dear reader, just have to grin and bear it. Have another stiff drink before you read the rest.
Almost every week you read in the news about another taxi driver protest against Uber and its drivers. Taxi drivers go on strike, some rage against Uber and attack the drivers or damage their cars.
Similar protests – albeit not yet as violent or large – have been made against Airbnb for its effects on local property values and changing social conditions like the loss of rental properties.
These are just two of the apps whose effect on our society and culture are challenging laws and policies. There are others now that attempt to clone the success of their competitors with similar service (like Lyft and Homeaway – but I’ll concentrate on these two as examples of what can and does happen).
And in the process making criminals of its users.
That’s right: using these apps, both as a service provider for the companies and a user of those services often breaks existing laws, such as zoning or licensing. Renting your home for short-term rentals through Airbnb, for example, is illegal in many Ontario municipalities – including Collingwood – because zoning bylaws prohibit short-term rentals in residential areas.
Municipalities worldwide are increasingly challenged by these and similar programs that function counter to municipal bylaws, policies and operations. And they eventually cost taxpayers money.
It’s not a small deal. These can hurt our economy, kill jobs, and put people and property at risk. The corporations that operate them don’t give a shit. They’re too busy laughing all the way to the bank every time you use them.
What, you may ask, is meant by the term “Economic Vitality” – the third objective in our town’s strategic-plan-in-the-works? Apparently it’s one of those motherhood statements people make on soapboxes and campaign platforms that have little grist in them to mill into actuality.
Sure, we all want a town that has a lively, thriving economy. but how do we achieve it? No one has an answer – not one-size-fits-all answer. certainly it isn’t found in the woo-hoo strategic plan. The economy’s health depends on creating a suitable, supportive environment that both attracts and sustains business and commerce.
Let’s start with an understanding that governments do not create private sector jobs. They can only create an environment where the private sector feels it worth the investment to do so. And the cost of doing business in a town plays a major role in that decision (i.e. low taxes and low utility fees).
Last term, council’s collective attitude towards business and keeping taxes low saw much growth and development: Goodall expanded, the glass plant expanded, Pilkington Glass added shifts. New restaurants and bars opened. Three microbreweries opened. The mall was revitalized with new stores and shopping opportunities. Cranberry Mews mall grew. it was a boom time.
The previous council can’t take credit for private growth and expansions: what it can take credit for is being welcoming, supportive and keeping taxes and utility rates as low as possible. Last council also initiated the hiring of a new, dynamic marketing and economic development director, and created a new small business centre that brought together a wide range of community partners and NGOs to work together cooperatively and successfully for common goals.
Yet I hear you say that our current council went against this grain right off the bat by raising taxes and water rates while giving themselves a pay hike – making the town less attractive to business (and making themselves look avaricious and petty). That’s pretty anti-business!
So, you ask, how can they say they want economic vitality when council is deliberately undermining this goal? That’s a bit of a conundrum. The overtly anti-business attitude of this council is a hurdle that will not be easily overcome until the next election. They have created the reputation that Collingwood is closed for business. It will not easily be reversed.
Also, word on the street says this council is poised to divest itself of the airport – one of the few actual economic success stories in Collingwood. Council has already irrevocably damaged the once-good relationship with our municipal neighbours who are partners at the airport to the point Wasaga Beach is planning to pull its financial support. Instead of developing this as a regional success story and promoting it, council will destroy it like it did our utility service board.
So let’s examine the goals and proposed action items in the strategic plan that relate to economic vitality. Try not to guffaw too loudly.
A story in this week’s Collingwood Connection vindicates the decision to build the two new rec facilities last term. According to the story, usage of the two facilities – the new arena at Central Park and the renovated Centennial Pool – is soaring.
Plus as an added benefit, Centennial pool is able to host competitions all year round – and it does. Just drive by it on a swim meet weekend and you’ll see the parking lot full; dozens of families attend, many of them staying here for shopping, food or even overnight. It’s a great economic benefit, not merely recreational. And everyone who uses the pool loves it; swimmers, visitors, seniors who use the therapeutic pool, parents, teachers – they all have positive things to say.
Net operating costs for the two sites totalled $628,000 for 2014. That’s the cost to service thousands of people at both sites over the year. Consider that for many years the town operated the Contact Centre for about 40 members at a cost of $250,000 a year. These sites serve 100 times as many users for about two-and-a-half times the cost. And the Contact Centre couldn’t host events or spectators like the new facilities can.
That net operating amount will continue to be reduced as usage climbs and the town’s revenue increases. And from all indications, that usage will only continue to rise. The number of people signed up for swimming lessons alone is up by 30% over last year.
Plus we now have use of the Eddie Bush arena as a convention, event and trade show venue, which offers not only more revenue but many more spin-off opportunities for local businesses. This coming weekend will see its first use when it hosts a large federal Liberal Party convention.
As expected, the new facilities are very energy-efficient to operate. That was a prime reason for approving them, but it’s good to see that recognized in print. It has proven a wise decision.
There’s a story in this weekend’s Collingwood Connection about the PUC board meeting this week. The board confirmed that council’s dumping unexpected costs on the utility will mean an unplanned increase in the cost of your water this year. One of our council representatives tried to dance around it as if he wasn’t among the causes of that increase.
This hurtful rate increase happened because council unwisely moved the budgeted cost of hydrant maintenance from the town’s fire service budget – where it had had been for years with no additional impact on taxes – and stuck it on the PUC (without consulting the PUC board), where it will cause rates to rise. That’s in part due to the unplanned $400,000 cost of repairing frozen pipes this past winter, which ate up any of the utility’s spare funds.
I wrote about that budget debacle in early April. This particular move was done to satisfy some hidden political agenda promoted by town hall, not for any real budgeting reason or at the request of the PUC. Some of those at the table did a 180-degree shift when it came back, approving what they initially opposed.
Obviously some more backroom lobbying went on to get that change.
Council still put your taxes up, so nothing was saved. But to make sure those at the table weren’t affected by the rising water costs or taxes, council voted themselves a raise. Plus they threw $40,000 of your taxes at Coun. Jeffrey’s expense account so she could wine and dine herself around the country in pursuit of her own glorious political career.
This rate increase will hurt local businesses, seniors, renters, low-income earners, industry… but not councillors. So much for accountability. L’etat c’est moi.
I’m not a graphic designer. I was not formally educated in that art. However, over the years, my jobs in editing and writing for books, newspapers, magazines and publishers have required me to learn the rudiments of layout, typography and design.
I am the first to admit my design talent is merely adequate. Despite that, I did absorb enough to be able to recognize egregiously bad design.
And this week, I found what may be the best example of the most egregiously bad design and layout I’ve ever encountered: the Town of Collingwood’s advertising section on pages D6-D8 of the Enterprise Bulletin, April 24, 2015.
Whoever assembled these ads has – incredibly, it seems – even less talent than I have in layout and design.
First, the size: the ads sprawl across two-and-three quarters pages when they could easily have fit in a page-and-a-half. Since we taxpayers pay for those ads, this wasteful layout is costing us money. There is no excuse for this.
Second, the type: about 99 percent of the text is set in the same sans-serif typeface – Arial or Helvetica – body and headlines, making it incredibly boring and dull to look at. Couldn’t someone had clicked the font menu and selected a serif typeface just once?
Serif fonts improve ease of reading; they have been used since Roman times. The serifs help guide the eye along the line – and the longer the line, the more they prove useful. But even if you use sans-serif for the body, it is good design to use a different typeface for the headlines. This wasn’t done: instead the pages have a monolithic sameness.
Perhaps the single most important part of graphic and web design is typography. Like color, texture, and shapes, the fonts you use tell readers you’re a serious online news magazine, a playful food blog or a vintage tea tins shop. Words are important, but the style of the words is equally essential.
So what do the fonts of the town’s ad pages tell readers? Boring, dull, unimaginative, stiff, stodgy, amateurish? All of these?
The type size, too, is unnecessarily large for body type – 12 or perhaps even 14 point. At the most, it should be 10-11 point and probably could be smaller. This oversized text is the major cause of the sprawl, too.
But the headline size has not been scaled to match the large body size, so the headlines look grotesquely small. And to compound it, the small headlines are all centred, looking orphaned amidst all that extra space.
And why are some headlines in black, some in blue, and others a mix of blue and black?
All of the body copy is justified – again adding to the boring similarity of every ad. Fully justified text like this has been proven harder to read in large blocks than ragged right text. And the full justification creates awkward gaps between words in the longer lines.
Then there’s the excess leading (the space between lines) and the embarrassingly wide distance between paragraphs (did someone hit return twice? That’s a bad habit from the typewriter era). Thick horizontal lines of whitespace mar the appearance and force the reader’s eyes to drift too far to find the next paragraph.
I won’t even begin with the issue of kerning in the headlines, except to note that there doesn’t seem to have been any effort made in that department.