06/19/14

The Food Babe and other nonsense


Food BabeShe’s been called the “Jenny McCarthy of food.” That’s not a compliment and should warn anyone with half a brain to beware of her. She’s a New Age wingnut helping turn the public from science to superstition.

She’s also been described as the “latest quack making a name for herself on the Internet by peddling pseudoscience” and a “meme terrorist.”

Meet “Food babe” Vani Hari. The latest darling of an increasingly lame and ill-educated national media that focuses on spectacle and controversy. She’s an attention-seeker who knows how to work the media and get coverage and ratchet herself to celebrity status through cunningly techniques.

Forbes magazine writer, Trevor Butterworth noted that her methods never get the headlines, only her allegations, and rebuttals and corrections often get ignored:

Unfortunately, this kind of clarification, where a blogger takes something commonplace and gives it a nefarious social media friendly twist to advance an agenda, did not make the Financial Times, Business Insider, USA Today, NBC News, and undoubtedly many more news stories that uncritically reported the Food Babe’s victory.

Cancer surgeon David Gorski wrote,

…her strategy is very transparent, but unfortunately it’s also very effective: Name a bunch of chemicals and count on the chemical illiteracy of your audience to result in fear at hearing their very names. However, if you have any background in chemistry, much of what Hari is doing is almost painfully transparent, a veritable insult to one’s intelligence and training.

The Independent Women’s Forum says of Hari:

The Food Babe has one clear mission: to scare moms so bad that they stop buying all that convenient and reasonably priced food they’ve grown to love and which makes their lives a little easier. Because progress is your enemy, ladies!
She’s not asking much…just that you do your best to act more like her: eat only food produced by raw, whole ingredients that you cook yourself. Oh, but wait, it can’t be just any whole ingredients; they have to be organic and non-GMO. The evidence she provides to her readers that this strategy will lead to a healthier life? Exactly nothing.

The Neurologica Blog says:

The Foodbabe… wants to replace careful analysis and evidence with, “Yuk, that sounds weird.” She feels this is a superior process to that used by world organizations that go through the bother of having experts review scientific evidence.

I first learned about Hari from Facebook posts warning about “dangerous” and “secret” ingredients in beer. Like fish bladders and antifreeze.

Woah, I said to myself. This ain’t right. These aren’t dangerous chemicals.

I was a homebrew beer maker for a decade, and still make my own wine. Isinglass – made from fish bladders – has been used to clarify both for almost three centuries. Isinglass is a colourless, tasteless collagen – like gelatine – made from fish swim bladders. It is a flocculate, or fining agent, used at the end of the fermentation process to cause solids like yeast in the beer to settle on the bottle where they can be more easily removed removed, and allow the clear beer to be bottled. It’s approved for this use in dozens of countries. I used it myself many times over the last three decades.

It’s not harmful – centuries of use have shown that – and it’s no less a “natural” animal product than gelatin, since they are both made from collagen, or animal connecting tissue. Very little isinglass remains in the beer after its use. Vegans may object (I object to gelatin in yogurt since I don’t eat meat), but anyone who eats fish or meat won’t. Isinglass is also used to help wounds heal.

As the Smithsonian describes the process:

Isinglass, a gelatine-like substance made from the air-bladders or sounds of fish like the sturgeon is added to cask beers like Guinness to help any remaining yeast and solid particles settle out of the final product. As the finings pass through the beer, they attract themselves to particles in the fermented beer that create an unwanted “haziness” in the final product and form into a jelly-like mass that settles to the bottom of the cask. While beer left untouched will clear on its own, isinglass speeds up the process and doesn’t affect the final flavor of the beer once removed.

However, it is predominantly used by small and craft breweries making cask beers, not by the big companies which filter and pasteurize their high-volume beers (leading to the ubiquitous “fermented cardboard” flavour of most commercial beers). As Wikipedia tells us:

Non-cask beers that are destined for kegs, cans or bottles are often pasteurized and filtered. The yeast in these beers tends to settle to the bottom of the storage tank naturally, so the sediment from these beers can often be filtered without using isinglass. However, some breweries still use isinglass finings for non-cask beers, especially when attempting to repair bad batches.

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06/6/14

Talking to water, yelling at rice


Hidden MessagesDr. Masaru Emoto thinks you can hurt water’s feelings by shouting at it. No, really. Stop laughing. He’s written a bestselling book about it – The Hidden Messages in Water – and he’s convinced a whole lot of people that he’s right. But of course, the sheer numbers of believers doesn’t mean he is.

Dr. Emoto has a degree in “alternative medicine”* from the Open University of Mumbai. According to CSICOP, “the only requirement for this degree are one year of study and completion of one research project.” Other sites call it a “diploma mill.” Well, that’s at least a year’s more education than most of the people selling “alternative medicine” appear to have. But it’s not comparable to a degree in science or medicine.

Dr. Emoto believes water has feelings and you can affect it by using positive and negative words, and even music. You can make it happy or sad.

Really: stop laughing. You won’t get this piece finished if you don’t.

Some folks gush over Emoto’s work and babble on about it in distinctly New Agey-pseudoscience manner, with hot-button words like Chi, Reiki, crystals and angels tossed higgledy-piggledy into the text to make the New Agers’ eyes glaze over in delight:

Could water respond directly to people’s consciousness? Apparently yes. Crystals reflected the panic during an earthquake and also the recovery period three months later. Tap water of Tokyo, which was formless, responded to the transmission of “Chi, Soul and Spirit” of 500 people to give a distinctive crystal. And, certain specially gifted individuals could make the most polluted, formless water respond to the “Chi of love” or to prayer, to give remarkable symmetries of perfection. The Reverend Kato Hoki, chief priest of Jyuhouin Temple, Omiya city, was able to change the six-fold symmetry of the ice crystal to a previously unknown, seven-fold symmetry. “Water is the mirror of the mind”.

He’s the darling of the spa set, too, awarded a “Special Prize” as an “outstanding example of a professional who lives the Spa philosophy, or a person who has made an extraordinary contribution to cultivating and promoting the Spa philosophy.”

(Until today, I didn’t even know there was a Spa Philosophy. I must have had my nose too deep into the writings of the Epicureans and missed this major philosophical movement. It is described on the award site as, “Holistic Spa concepts translate our age-old bond with water into applications that, in the best case, leave us with a sense of purity and authenticity. This absolute harmony between body, mind and soul is the purest experience.” Sadly, Dr. Emoto lost first prize to 3 LAB Perfect Cleansing Scrub. Must have been quite a stiff competition…)

And taking from Emoto’s beliefs, some folks are selling “emotionally charged” water - magically transformed from ordinary water by “positive emotional intentions.”  Others are selling “blessings” to turn your water into “liquid prayers.” Who thinks this stuff up?

The codswallop meter is in the red zone on this one. Water woo, it’s called. Woo hoo, I say.

New Age Retailler magazine called his work “pioneering” in a lengthy interview with Emoto, who in turn was described as a “New Age rock star.”

In The True Power of Water, Emoto explores the power of the lessons of the first book as they apply to healing. In particular, Emoto describes working with hado, the subtle energy or vibration inherent in all things, drawing upon his experiences as a practicing doctor of alternative medicine. He also emphasizes humankind’s stewardship role in protecting pure water sources — and making pure water available to all.
“If you speak negative words, that leads to destructive matters, and if you speak positive words, then some positive and beautiful thing will occur.” — Dr. Masaru Emoto
Emoto’s first two books both reached The New York Times’ extended bestseller list. The Secret Life of Water, a fall 2005 release, emphasizes the power of prayer and facilitating the flow of hado.

Hado? Sounds suspiciously like Obi Wan Kenobi talking about The Force. Emoto himself describes it:

Hado is a vibration that cannot be seen, because it is so small. It is so subtle that it cannot even be measured. I believe that we should move toward vibrational medicine. The starting point of that is people’s hearts. When you have a stressed or damaged heart, then your body becomes damaged, as well. I believe that how the God, or something great, created this world is with love and gratitude. Love is an active energy, and gratitude is a passive energy. I believe when you deviate from this law, this balance of love and gratitude, a person is destined to have illness.

Just use The Force, Luke…  I wouldn’t want anyone who believes this to be my doctor, but then I’m a skeptic about this sort of balderdash, so my hado’s probably pretty mixed up anyway.

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