The slow death of media credibility

A story in the recent issue of New Republic opens:

“A decade of turmoil has left a weakened press vulnerable to political attacks, forced into ethical compromises, and increasingly outstripped by new forms of digital media.”

Collapsing media credibilityThis points to the continuing erosion of public confidence in traditional media. While this piece refers to national (American) and international media, it applies equally to local media – all types.

Traditional media has been disappearing under the waves of digital media for the past two decades. In its fight to stay afloat and retain audience, a lot of media outlets have tried to pander to the lowest common denominator: the public’s obsession with conspiracy, scandal, gossip, the glitterati and rude allegation. Nipple slips and leaked sex tapes in the headlines.

This grasping attempt at salvation sinks media’s credibility: going down that road it’s not long before every medium looks like the National Enquirer or the Daily Mail, with little to no relationship between what is printed and actual events. It’s not a long voyage from scandals and unfounded allegations to UFO abductions and chemtrail conspiracies. 

But decaying standards and disappearing journalism are not the only cause for its collapse. Cutting the staff necessary to do the job expected of them has helped guide it down the path.

Local radio stations lack news directors or reporters. There is no regular TV coverage of local events and issues (Council coverage on the Rogers-only community network being the exception; however it is tediously flat coverage without annotation, explanation or analysis). A single print reporter here is expected to cover all issues, events, sports and politics. But the local print media barely covers local news* and avoids anything controversial or that requires significant investigation. Plus with such little space dedicated to actual news in print, a vast array of issues and governance gets ignored.

Personal relations with politicians have tainted some local media and further reduced its credibility (avoiding controversy or criticism to prevent friends from embarrassment results in blandly supportive reporting that readers should distrust). Ads and computer-generated playlists get more vastly time and space than news in local media – which speaks to the audience about the media’s priorities.

How does the public become engaged without a reliable, credible news source? How does the public get to understand and decide on issues without investigative reporting to explain all the facts? How does the public even learn of events and issues when no media provides the space or time they require? How does the public choose its politicians at election time when the media has failed to provide unbiased coverage of local governance?

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What’s wrong with local media?

What are the papers saying?“It’s about trust. Our relationship with our readers is built on transparency, honesty and integrity.” So opens the front-page piece in this weekend’s Connection, titled in all-caps, “Local News Needs Support ‘Now More Than Ever'”. It echoes the theme of”now more than ever” written for National Newspaper Week, Oct. 1-7. And some of it is eerily similar to what Bob Cox wrote about journalism on Oct. 2. Imitation is the sincerest form, I suppose.

Apparently the Connection only climbed on board six weeks later. But I suppose it’s better late than… well, no it’s not. At least during National Newspaper Week they could have justified publishing some of this gooey dreck.

The self-aggrandizing theme – begging for local support, whingeing that ad revenue is declining while boasting how great the paper and its staff are – is present on five pages in a publication that has limited editorial content even at its best. Trust us, we’re journalists, the copy screams. We’re pros. And in case you missed it once, they say it again and again and again.

The claim about declining advertising might be hard for readers to swallow, what with the paper fat with (by my count) fifteen thick store flyers in the latest issue. And it’s not like the paper lacks display ads – see my analysis below.

Let me start by saying that I worked as both reporter and editor for the local papers. I was appalled that such self-serving content (and so much of it!) was not just on the front page, but embedded throughout the paper. Is it in the best community interest to show a photograph of the reporters on the front page instead of a community event or group? That speaks volumes to me about the paper’s focus: itself before the community. This sort of content should have come as a special section, or displayed after the news.

The Connection was an independent paper back in 1990 when I first moved here, but was bought by Metroland – owned by TorStar – in 1992 or 93 (I worked there briefly as the editor/reporter/layout person before being hired by the Enterprise Bulletin). It has always been a one-person operation – the single reporter covering politics, police, events, sports and everything else – overseen by a regional editor, with contributed content and columns.

Nowadays they have to handle social media and online filing, too. Overworked, I admit, albeit a union job better paid than I ever was in newspapers. But inadequate staffing and poor resource use is a management failure.

Metroland has always been about advertising. It’s the free wrapper around the flyers (of Metroland’s 106 papers with 5.27 million circulation, only 15,300 are paid). That’s called a “community” paper although how much real community content is available depends on the publication.

Let’s take a closer look at this week’s paper and analyze the contents so we can see just how committed to local news and coverage the paper is. (I apologize in advance for any mistakes – there are some bits like the front page logo and some classified columns that may be estimates).

The paper has 44 pages, divided into six 11.5-inch columns (excuse me for being so imperial in my measurements). That’s 69 column-inches per page for a total of 3,036 column inches from front to back.

Of that space, 599 column inches are dedicated to editorial content of every sort, including photos, sports, community, events, news, columns and contributed material. That’s a ratio of about 19.7% editorial to advertising. Note there is an 11.5-inch masthead, too, making the total of non-ad space somewhat higher at 610.5 column inches. Even with that masthead included, the ratio is just 20% editorial to 80% advertising.

But let’s take a closer look at what’s in those 599 inches (all figures include photos, pull-quotes and headlines) in order of volume:

  • Community news (personalities, church, lawyers, babies, pets, Santa Claus parade): 196.5 inches (p.3, 14, 25, 28, 29, 31, 33 and 34)
  • Self-serving, self-promoting articles and opinion pieces about how great the Connection and Metroland are: 182 column inches (p. 1, 4, 6, 8 and 24).
  • Events: one full page, 69 inches (p. 30).
  • News: 61.5 inches (p.10, 16, 21 and 26). Note that the first item of actual news – and arguably the most important piece in the entire paper (the town being sued at the Ontario Supreme Court over a flaw in its clandestine airport deal although the reporter never asked who in town hall was responsible for the disputed lease… ) doesn’t even appear until page 10. Stories on p. 16 and 26 are about Clearview Township, not Collingwood. Total Collingwood news: a mere 22 inches. And the 5.5 inch piece on p. 21 is from a police report. 
  • Opinion (not including the self-serving two-column editorial: that’s counted above): 34.5 inches (16.5 for the cartoon, 18 for mostly irrelevant comments copied from social media – no letters or op-ed pieces).
  • Contributed columns: 33 inches (p. 23 and 27)
  • Other contributed content: 22.5 inches (p. 21 and 22)

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Reading as a forgotten art

ReadingEarlier this month (February, 2018), the Globe & Mail published an essay by author Michael Harris titled, “I have forgotten how to read.” In it, he recounted how he recently tried to read a single chapter of a book, but failed. Frustrated, instead turned to TV:

Paragraphs swirled; sentences snapped like twigs; and sentiments bled out. The usual, these days. I drag my vision across the page and process little. Half an hour later, I throw down the book and watch some Netflix.

Which, I think, is the poor choice of alternatives. Giving up doesn’t improve the skill set or fix the problem. As the American politician Claude Pepper is alleged to have said, “Life is like riding a bicycle: you don’t fall off unless you stop pedaling.” Harris, it seems, stopped pedalling before he was even through a mere chapter.

If, as Harris also writes, “mind is plastic,” and he believes his reading skills have diminished, then I would think the solution would be to retrain his mind, to relearn those skills, to strengthen the neural pathways associated with reading and comprehension, rather than continue to encourage them to atrophy. Get back on the bike and pedal harder. Read more, not less. As Groucho Marx quipped: *

I find television very educational. The minute somebody turns it on, I go to the library and read a good book.

Harris hadn’t become illiterate or dyslexic: his reading habits had changed as he immersed himself deeper into today’s social-media-driven technology; a medium that encourages short, emotion-filled, reactive – even knee-jerk – content, the stuff of immediate response, outburst and instant memes, rather than the stuff of deep thought. It’s a self-inflicted wound:

When we become cynical readers – when we read in the disjointed, goal-oriented way that online life encourages – we stop exercising our attention. We stop reading with a sense of faith that some larger purpose may be served. This doesn’t mean we’re reading less – not at all. In fact, we live in a text-gorged society in which the most fleeting thought is a thumb-dash away from posterity. What’s at stake is not whether we read. It’s how we read… The words I write now filter through a new set of criteria. Do they grab; do they anger? Can this be read without care? Are the sentences brief enough? And the thoughts? It’s tempting to let myself become so cynical a writer because I’m already such a cynical reader.

I think the many of us who share part of our lives online and are in constant communication with the social media world through devices understand. Even a passing attempt to keep up with the sheer volume of material on a Facebook timeline or Twitter feed runs in opposition to depth and focus. It becomes the Red Queen’s Race – you run as fast as you can in order to simply stay in the same place. But surrendering to it isn’t the answer.
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Honderich’s hypocrisy

Honderich and GodfreyIn late January, the Toronto Star published a lengthy opinion piece by board chair John Honderich, titled, “We should all be very concerned by the crisis facing quality journalism.” But just in case you thought this was really just about journalism and not a political screed, there’s the telling subhead: “The Trudeau government has either ignored or rejected virtually all the recommendations proposed to help support newspapers. What particularly stings is that the vast majority would not cost taxpayers anything.”*

Honderich is the chair of the board of the TorStar corporation. His Wikipedia page says he worked at the Ottawa Citizen a year or two after I left. He was a reporter at the Star – the publisher then was his father, Beland Honderich, so no stench of nepotism there, eh? – around the same time I worked for the corporation. He rose in the ranks to become publisher, and, despite being the “author of the largest layoff, at the time in print media history,” he was awarded the Order of Canada in 2004 and the Order of Ontario in 2006. Savvy Canadian readers will recognize those years for the Conservative governments in both Ottawa (Harper) and Ontario (Eves). Conservatives recognizing a plutocrat for laying off a record number of workers was not out of step with the party line.

And, of course, the piece re-appeared in dozens of TorStar-controlled publications, like our own Collingwood Connection. Whether this was rammed down the editorial throats of local papers – a dictate to publish or else – I can only suspect. But replacing local content with this screed is very hypocritical and self-serving (especially when it appeared as it did here on the front page: opinion is not news).

Community papers have limited space that should be dedicated to local news, opinions and events, not to the bloviation of the big cheese. (Even more ironically, in late 2015, Honderich himself penned a criticism of Postmedia for dictating what political endorsements its chain would carry)

I remember the umbrage in the media community in the mid-1990s when Conrad Black demanded a letter of his – a much shorter letter than Honderich’s piece, but no less a personal political opinion – on the editorial or op-ed pages of papers he controlled under Hollinger. The outcry over corporate control, over media independence, over freedom of the press and editorial rights. Anyone see a difference here? Neither do I.
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The death of community newspapers

The Bulletin officesIn 1857 – a year before Collingwood was incorporated as a townJohn Hogg launched the Enterprise. The first local newspaper started its presses. In 1870, David Robson launched its first competitor: the Bulletin. In 1881, the Bulletin was sold to William Williams and J.G. Hand. William’s 17-year-old son, David (later a town mayor), joined the paper in 1886.

After the Great Depression, citing financial reasons, the two papers merged: The Enterprise-Bulletin was born. It printed its own paper, as well as being a printer for community events, flyers, brochures and even personal publications. In the 1960s, owner Jack McMurchy sold the paper to the Thomson newspaper chain. The newspaper continued to grow, soon requiring new space. In spring, 1989, the paper moved from the Bulletin’s original location on Simcoe Street to a new building at 77 St. Marie St., half a block east. It thrived there for the next six years, until the chaos began.

Bear with me if the history below seems a bit scattered: following the trail of media sales and bankruptcies is not easy and I may have forgotten or confused some of my dates in the interim.

Back then, the EB published on Wednesdays and Fridays. Each edition ran about 40 pages, split in two or three sections, with the annual local industry and business review edition running 60 or more pages. In 1991, a regional Sunday (Huronia Sunday) edition was launched in cooperation with papers from Barrie, Orillia and Midland. There was talk in the newsroom of going to thrice weekly and even daily publication.

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Kong and his films

Kong: Skull IslandKong: Skull Island is the 19th movie in my collection about apes.* Or at least ape-ish creatures (not including those about cave people or yetis). We watched the recently-released Kong: Skull Island this past weekend, even devouring all of the special features on the second disc.

I give Kong: Skull Island second place in the great ape/Kong pantheon because it’s well done, fun, action-packed, and not nearly as bloated as Peter Jackson’s 2005 epic. Despite some lukewarm or critical reviews, it’s worth watching and collecting if your taste are in any way similar to mine. Films of this ilk are meant to be entertainment, not art. And this one succeeds well in being that. Plus it has some of the best natural scenery in any film I’ve ever seen (Vietnam, in particular).

The main list of my ape films includes the original, 1933 King Kong; still my favourite of the genre, despite some uncomfortably racist bits. And I will admit that the original movie doesn’t always make sense and isn’t always consistent. But it’s fun and was the first big, commercial stop-frame animation film. If you’ve never watched it, you really should. Try to find a copy with the cut scenes restored. And certainly see it before you watch the latest Kong film, so you have the proper context. (For me, it’s also nostalgia: I first saw the film on TV in the 1950s).

A few of the rest of the oldies in my collection are remakes or semi-sequels (not necessarily following in story sequence from the original; sometimes with its own story arc). Some are clumsy mixes of the Tarzan motif and King Kong. Some were “inspired” by (or simply rip-offs of) the original King Kong but not necessarily related in story or mythos. Many rode on its coattails and on the popular (and commercially profitable) fascination with apes and monsters that rose from Kong, Tarzan and all the monster films that were released in the 1930s and later.
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