Type crime is the term author Ellen Lupton uses in her book, Thinking With Type, to describe egregiously bad typography. That description came to mind as I perused the latest fluff mailer from our MP; the so-called “Tax Guide.” So-called because it isn’t a guide: it’s the usual, dreary Conservative whack-a-mole propaganda about how great they were when in power and how evil the Liberals are now.
In fact, if you want actual information, the publication has a final page where you have to send in to get it (or call the Canada Revenue Agency). And unless you’re an accountant, you’ll need more info because this “guide” is pretty vague at its best and has no specific information about filling in your tax form.
Dreary is right: in terms of design, layout and typography, it’s simply awful. I grade it somewhere between the abysmal colour advertising produced by the Town of Collingwood, and the even worse greyscale newsletter. It also has some grammatical errors that a real editor would have caught. *
And why is her information awkwardly centred at the bottom of the front page instead of flush right?
Look at the sample above (pages 4-5). The first thing that strikes the reader is the vertical density of the type. The leading (the space between the lines) is far too tight, leading to a drabness of copy (in some paragraphs, descenders of one line touch the ascenders of the next!).
The thinness of the body typeface, too, adds to the overall greyness.
You should notice that the leading in the stacked headlines is inconsistent, too. And why stacked? There’s plenty of room to spread them across the page. That stacking creates odd, disconnected white spaces that leave the reader’s eye bewildered where to go next. Across to the icons on the right? Down to the words below?
The vertical and horizontal lines around two sides of each section increase the sense of funereal confinement and make each section look like an obituary. And that little diamond on the left end of the horizontal fencing keeps drawing the eye to it.
The background attack-ad graphic at the upper right (“clawed-back for 2016”) impairs clarity and readability. If you look closely, you’ll see that the author used double spaces after end punctuation in sentences, not the proper single space. The paragraph indent is too narrow for the line length, too.
Clawed back doesn’t need a hyphen in either instance. But the benefits were not “clawed back” – they were reduced to former levels. The proper definition of a claw back is, “…money or benefits that are distributed and then taken back as a result of special circumstances.”
And don’t get me started on the run-on sentences, the bureaucratese language and the byzantine descriptions of how our tax system works replete in this work.
By the way, American travellers have an $800 duty-free exemption when returning, compared to Canada’s measly $200. Maybe it’s not something to crow so loudly about.
The headline font for sections appears to be Arial, the body Times New Roman (both over-used and boooooooring….) and the page heads are Agenda bold or perhaps Humanist 521. Why some words are in inverse type is beyond me, nor can I fathom the reason for the inappropriately wide space between some of the inverted words and the other words in the headline.
2,210 total views, no views today