06/6/12

Patronage: Canada’s Shame


Political patronagePatronage is the dirty secret behind most nations and governments. It’s a shameful, embarrassing, corrupt and very undemocratic practice in which friends, supporters and benefactors get plum contracts, jobs, appointments, cash, perks and bonuses.

These are usually parcelled out not on the basis of achievement, ability, or talent, but rather simply because of political cronyism.

Canada is no better, and probably somewhat worse than most Western nations in how its governments practice this loathsome act of onanistic rewards. But unlike many more democratic nations, Canada maintains an official, government-sponsored body for patronage: the Senate. Our patronage Senate is something you’d expect from some developing Middle Eastern nation where friends of princes get fat rewards for their support, not a so-called Western democracy.

Well, because of our unelected Senate, we’re really an oligarchy. Given the salaries, unrestrained perks and benefits and expense accounts of our MPs, we might as easily be described as a plutocracy. Just look at the sense of grandiose entitlement of some of the foremost snouts in the trough – like Minister Bev Oda and tell me it’s not a government of plutocrats. (Oda is ostensibly the Minister of International Cooperation, but that appears to be a pseudonym for the Minister of the Most Entitlements).

The unelected and unaccountable Senate has authority to change or even reject legislation that elected officials craft. This, of course, means Canada is not a democracy, but rather an oligarchy where the ‘good old boys and girls’ in the Senate who have benefited from the patronage scheme can run the country without having to face the rigours of democracy or have their worth challenged in an election. When governments change, it gets stacked with party faithful whose sole qualification seems to be obsequious affection for the current prime minister.

It is the least credible, least transparent government agency, but it runs the country. The Senate stinks like an overripe corpse, but so does every patronage appointment.

A recent story in the National Post asked if patronage was “the oil that keeps our democracy turning.” Nice metaphor: patronage is as slick and slimy as oil. The article opens:

OTTAWA — Pork-barrel politics. Nepotism. Feeding at the public trough. Cronyism.
Call it what you will: Every government participates in patronage.
Jean Chretien appointed his controversial public works minister, Alfonso Gagliano, as ambassador to Denmark just as the sponsorship scandal was unfolding.
Brian Mulroney appointed his deputy chief of staff, Marjory LeBreton, to the Senate.
Stephen Harper appointed his former foreign affairs minister, Lawrence Cannon, ambassador to France.
And a recent Postmedia news analysis showed about 25% of failed Tory candidates from the 2011 election landed government appointments or jobs of some type.
But while Mulroney may have scandalized purists when he famously said, as opposition leader: “There’s no whore like an old whore” in reference to patronage plums, not everyone believes patronage perverts democracy.

Sadly, the self-described reformers of this toxic practice have succumbed to its lure. Stephen Harper promised to clean it up and create an elected Senate. Instead he has perpetuated the abuses by keeping it as a trough in which Conservative snouts can feed. His credibility as Prime Minister is tied to Senate reforms, which he has refused to institute.

The lack of transparency has fuelled a belief that it’s not what you know that lands you a patronage post, but who you know in the government.

But where is the will in Ottawa to end this system of buddy rewards and Senate appointments? Certainly not this government. As this story pointed out last December, Harper’s patronage appointments have become a holiday tradition in which the party faithful get their rich plums from the PM:

As reported by the Canadian Press Wednesday, Harper slipped through a rash of Conservative patronage appointments just after the pre-Christmas exodus from Parliament Hill. The recipients included failed candidates, ex-caucus members, members of Conservative riding executives and long-time party faithful.
Looking back, it seems that Harper’s Christmas appointments have become somewhat of an annual tradition.
On December 20, 2010, Harper appointed two new Senators – Larry Smith and Don Meredith.
On December 22, 2008, Harper made a record number 18 senate appointments…

What’s ironic is Harper’s history of denouncing the slimy practice of which he has become the undisputed king:

In opposition, Harper denounced the practice.
“(Canadians) are ashamed the Prime Minister continues the disgraceful, undemocratic appointment of undemocratic Liberals to the undemocratic Senate to pass all too often undemocratic legislation,” he said in the House of Commons in 1996.
Then, in 2006, after opposition MPs rejected his choice of a patronage watchdog, he vowed to one day stop the appointments of friends and insiders…
Harper now has his majority, yet the patronage appointments continue.

Funny how that evangelical zeal to reform a bad system has been lost since he has been in power. When will Canada get a government or a leader bold enough to break free of the patronage system and finally make Canada a democracy?

04/20/12

Horwath needs to read her Machiavelli


Andrea HorwathAndrea Horwath needs to do some more reading before she decides to negotiate further with Ontario Premier Dalton McGuinty. Specifically, she needs to read more Machiavelli. The Prince, in particular.

This week the Globe & Mail reported that Horwath announced that, “…NDP Leader Andrea Horwath (is) now abandoning another major proposal in return for her party’s support of the governing Liberals’ budget, it will be easier for the two sides to strike a deal.”

Her “proposal” – actually a demand in exchange for the NDP’s support of the Liberal budget – was to remove the provincial portion of the harmonized sales tax from home heating bills. Her plan would have given tax relief to millions of Ontario homeowners.

Instead, she chose to drop that demand and decided to push for the government to tax the rich more.

Wrong, wrong, wrong strategy. The rich are few. The people are many. Horwath has not read her Machiavelli otherwise she would have chosen differently. She chose to abandon her strength (the people) while attacking those few (the rich) who are not her supporters anyway. Bad choice. Start the countdown to the NDP leadership review…

In Chapter IX of The Prince, Machiavelli wrote what Horwath should be reading:

“…a prince can never protect himself from a hostile people, because there are too many of them. But he can secure himself from the nobles, as they are few in number.”

McGuinty will balk, because the Liberal party (as well as the Conservative party) get much of their financial support from the upper-middle to upper class. The NDP, however, get their financial backing from unions, and working class families, who are the majority of voters. The working class families will be hurt by the HST on fuel bills, but not helped at all by the tax on the rich.

McGuinty doesn’t want to tax the rich, probably because he HAS read Machiavelli, who wrote:

“The worst that a prince may expect from a hostile people is to be abandoned by them; but from hostile nobles he has not only to fear abandonment, but also that they will rise against him. The nobles have more foresight and cunning. They always act in time to save themselves, and to seek favours from him whom they expect to win.”

Working poorEven if the rich are taxed more, they won’t care because it’s a temporary annoyance. The NDP will never get into power, so the rich will back the party that promises to repeal those extra taxes next election – and odds are McGuinty will promise that next campaign if he is forced to concede that demand to Horwarth to save his rule.

McGuinty surely realizes that the worst he can lose is an election. But if he saves his backers, he will still have a chance to rise again with their funding. Horwath doesn’t get it. Pushing for a new tax bracket for the super rich doesn’t matter to the public except as a token gesture. It doesn’t help the average homeowner, the working stiff, the seniors and those people struggling on a small fixed income.

The NDP had the power to gain a significant concession from the minority Liberals and bend the budget to their alleged goals as the party of the working class. Plus a chance to win huge accolades and public affection. Instead, Horwath dropped the ball and has left the Liberals to continue to pummel working class taxpayers.

Damn. Who will stand up for us now the NDP have betrayed the working class? My recommendation for NDP supporters: deduct the amount of the provincial portion of the HST on your home heating bills from any future donation you make to the party. That will send an unmistakeable message to the NDP’s leaders who chose to pursue this strategy.

04/11/12

Could ‘Advanced’ Dinosaurs Rule Other Planets?


RepublicansThat’s the question asked today in an article posted on Science Daily.

To which I might add: Why not? Dinosaurs didn’t die out: they have ruled parts of this planet in the guise of fundamentalist theocracies for decades. They thunder and roar in Iran like rutting Stegosaurs. The Taliban raptor rampaged through Afghanistan until they had to slink back to their caves while NATO knocked them about.

But it’s not just theocracies. Brontosaurs stomp about in Republican and Conservative parties in so-called “advanced” nations. Ceratopsians rule North Korea and Myanmar. Living fossils in China still brutalize the Tibetan mammals.

If a political dinosaur like Rick Santorum can snort and thunder here, why can’t there be planets with a democratic, liberal dinosaurs?

Okay, the article does ponder the possible existence of “monstrous creatures with the intelligence and cunning of humans” which is not exactly what we have here on Earth: monstrous humans with the intelligence of dinosaurs. Maybe advanced dinosaurs only live on advanced planets.

03/30/12

Why does Canada need an “Office of Religious Freedom”?


Religious Freedom?Why did the Harper Conservatives establish an “Office of Religious Freedom” within the Department of Foreign Affairs? I don’t get it. Was there some pressing issue in Canada where religious rights were repressed, so it needed a multi-million-dollar government agency to oversee compliance with our Charter of Rights and Freedoms?

That charter clear states, in section two, that all Canadians have four “fundamental freedoms:”

  1. freedom of conscience and religion;
  2. freedom of thought, belief, opinion and expression, including freedom of the press and other media of communication;
  3. freedom of peaceful assembly; and
  4. freedom of association.

Well, since the ORF is within the DFA (excuse my initialisms), it must mean Canadians are going to enforce religious freedoms outside our own borders, right? So we’re going to become the faith police for the world? Do we send in the army when someone’s faith is being oppressed? Or just mail hurt and sad diplomatic notes? Perhaps something like this one will appear in a Taliban mail box soon:

“Dear Mr. Taliban:
We are truly distressed and hurt that you want to enslave women and turn children into suicide bombers in the name of your religion. We also feel we must protest against the destruction of those irreplaceable, millennia-old Buddhist statues you had dynamited and shelled in the name of your religion. And we are really, really upset that one of your followers threw acid into the faces of young school girls because he was angry that women were being educated. Finally, it was very naughty of you to execute those women for shaming their families by being raped. Stoning goes against our Canadian values.

We sincerely hope you won’t do any of this again.

In the name of love and peace,
Canada.”

Yeah, that’ll change them. One look at a warning letter from Canada and these frothing mad religious zealots will just crawl back into the Dark Ages whence they came. Right.

Given the fundamentalist-right leanings of some of the Conservatives, I am leery of this government – any government, in fact – overseeing rights and freedoms of any sort. But having them oversee religious freedoms is to me like letting the fox guard the hen house. I can’t quite believe a Christian evangelist is going to be fighting for the rights of persecuted Muslims or Buddhists in some developing nation. Maybe it’s just me, but I expect they’re more likely to try to convert them…

Don’t get me wrong: I’m an advocate for religious freedom. As a non-believer, I still support the right of anyone to believe anything they want, no matter how silly, stupid or humorous – right up until the moment it interferes with another human being’s life or rights. Sure, you want to believe the world is going to end and you’ll get carried away safely in a spaceship, go ahead. That’s your right. But you don’t have any right to demand anyone else drink the Kool-Aid with you.

Your religious freedom extends as far as your own skin, and not a millimeter further. It doesn’t allow you to tell anyone else what to believe, what to read, what to think.

protesting TibetansBut why, I ask again, does the government need an office to enforce religious freedom? Will it have its own police force? Will it, for example, send diplomats to Tibet to protest the ongoing, brutal Chinese oppression of Tibetan religious freedom – or just send the PM to Beijing for some chop suey and photo ops while inking some more trade deals and to hell with the Tibetans?

In mid-March, Helene Laverdiere, NDP foreign affairs critic, stood up in the House of Commons and asked the government how this office was formed, who wanted it, what its mandate was, and what it could cost Canadians (full text of her question and the response is here).

The government’s nebulous response was, basically bafflegab, but it did state the office (or rather, as the reply noted, the Office of Religious Freedom Office) would get $5 million a year for a staff of five, for at least the next four years. One million dollars per person per year. Wish I could tap into that salary… This new expenditure comes at a time the government has announced budget cuts in health, food, safety, heritage and the CBC, among others.

Is this all government balderdash, as several bloggers (like this one) think? Just pandering to the Conservatives’ Christian roots, while scoring extra points in the multicultural communities for looking pro-active (of the six-member panel created to consult with religious groups in closed-door sessions, four were Christian. None were Muslim, Hindu or Buddhist).

Should our government even inject “religion into a secular foreign policy” as the Toronto Star asked. I just can’t help but feel – given the government’s history and makeup – that this is just being used to further another agenda.

03/28/12

Please preserve the CBC: no more cuts!


Huffington PostCanadians who care about media content, journalistic integrity and fair reporting are anxiously watching for tomorrow’s federal budget announcements. Big cuts to the CBC are expected, according to this Huffington Post story:

Cuts to CBC funding expected in the upcoming federal budget could have dramatic implications, touching everything from popular television programming to foreign news bureaus and eliminating hundreds of jobs, observers predict.

The CBC’s own story about the predicted cuts doesn’t mention the CBC, but it does say, “…many public servants in Ottawa are bracing for staffing cuts, which may not arrive through relatively painless attrition or early retirement packages”

The CBC has been the target of numerous Conservative governments since Brian Mulroney, and suffered successive budget cuts under the Conservatives ever since. The once-vaunted Radio Canada International was reduced from an internationally acclaimed, award-winning short-wave service that was the voice of Canada for millions of listeners worldwide, to little more than a repeater service for the CBC, thanks to budget cuts.

Cuts have crippled the CBC for almost three decades, ever since Mulroney (a humourless, mean-spirited prime minister if ever there was one; he rapidly sank to being one of the most unpopular politicians in Canadian history, in part because of his attack on the CBC).

Friends of Canadian Broadcasting, a media watchdog organization, took up the fight to save the CBC last year. A Globe and Mail story from last fall begins,

The CBC is stuck in a “stranglehold” as Conservative MPs attack the broadcaster and threaten to end or decrease its funding, a broadcast watchdog says.

On the Friends website, the latest story says, “New opinion research shows that 6 in 10 Canadians want the Harper Conservatives to keep their election promise to increase or maintain funding to the CBC.”

Majority opinions have never caused Harper to change his mind or his direction. He’s from the west where the CBC has been demonized as the “Communist Broadcasting Corporation” by the uber-right. One can hardly expect him to have any more sympathy for non-sycophant journalists than Rick Santorum showed for the New York Times recently.

For the right, especially for the American right, media is a tool of the party, not for journalistic truth or objectivity. Worse is that the CBC in the guise of comedic shows like This Hour Has 22 Minutes, Royal Canadian Air Farce and Rick Mercer Report have actually dared to tease and make fun of Steven Harper. Well, they have a long history of poking fun at all parties and all politicians, but some – like Harper – seem to take it very personally.

Instead of growing a thicker skin, he cuts their budget. Harper and Mulroney share some unfortunate personality traits in that.

As the Friends website notes, Harper’s cuts are not just cost savings, but rather a strategy to cause the public support for the CBC to dissipate because it won’t be able to provide what Canadians expect from a national broadcaster:

Further cuts would be to the bone and make it impossible for the CBC to effectively fulfill its mandate, leaving our national broadcaster open to increased criticism that it’s wasting taxpayer money, unfairly competing with private broadcasters for advertising dollars and calls for dismantling. There is no more room for efficiency; every dollar has to come out of programming – off the air, off the screen.

Budget cuts have been stripping Canadian content from the CBC for the last 30 years. It’s become more and more American in almost everything it does, while Canadian content and culture suffers from a shrinking venue for exposure of our own material. Harper and his allies seem to prefer American programming – the slavishly sycophant Fox and its ilk – to Canadian programming, but then they also seem to prefer American-style attack politics, so that’s no surprise. No wonder Sun media has a place in their hearts.

CBC is ESSENTIAL to continue to connect Canadians from coast to coast. We need to continue to support and increase funding for the CBC to create more Canadian content.

The HuffPost noted,

In addition to prime-time programming, sources familiar with the file told HuffPost the upcoming cuts may lead to the closing of some foreign bureaus and will necessitate employee layoffs.
Barry Kiefl, head of the independent Ottawa-based firm Canadian Media Research Inc. (CMRI), cautions against “taking it for granted that there’s going to be a 10 per cent cut,” before details of the budget are revealed on Thursday. But he maintains a trim of that magnitude could result in the elimination of 1,000 jobs.

Jobs will not only be lost in the BCB itself, but in Canada’s cultural industry: independent filmmakers, producers, directors, script writers and others will have no place in Canada to work:

In addition to stoking concern among CBC employees, (Mary) Darling says the possibility of significant belt-tightening is contributing to widespread uncertainty among the legions of independent producers, such as herself, who create the network’s English language dramatic programming.
“People are beyond tense. This is our livelihood. This is how we make our living and send our kids to school,” said Darling, who alongside husband Clark Donnelly runs Toronto-based Westwind Pictures, the company behind Little Mosque.
Currently in its final season, the sitcom won’t be affected by looming cuts. But if the rumours are true, Donnelly predicts the network won’t pick up similar programs in the future, putting several programs Westwind is currently developing in peril.
(Mary Darling is executive producer of the network’s hit TV show, Little Mosque of the Prairie.)

The CBC provides us with a stronger national identity. Without it, we would be little more than the 51st state of the USA. Without it, we would have no bulwark against American culture.

It will be a tragic day for Canadian journalism, Canadian culture, Canadian media, Canadian unity and Canadian values if the Harper Conservatives do any more economic damage to the CBC than they have already done over the past three decades. But I suspect they won’t rest until the CBC is gutted and dead.

03/20/12

Is Machiavelli relevant to today’s municipal politicians?


Niccolo MachiavelliAre the political theories of a 16th-century Italian diplomat relevant to today’s municipal politics? Yes, assuming you know and have read his works, not just the bumper-sticker over-simplification that says, “The end justifies the means.”

Actually, Machiavelli never wrote those words. That’s a modern condensation. It’s also an erroneous paraphrase of what he wrote in The Prince, because it overlooks a lot of his comments on the effect of some types of behaviour on the honour and reputation of the ruler. Machiavelli stressed the cause and effect of a ruler’s actions on his power, his honour and his reputation. He had little interest in rulers who abused their power.

Machiavelli did not advocate cruelty or violence towards subjects, and was highly critical of rulers who abused their power. He argued that mistreatment of people would not win loyalty, trust, or obedience. But, he said, expedient methods could be justifiable if there are clear and measurable benefits from those acts.

Machiavelli today is also known from the adjective “Machiavellian,” which suggests something evil, underhanded, and sneaky in politics. But that, too is a false impression.

Shortly after its publication, both the Catholic and Protestant churches condemned The Prince. It was even banned in Elizabethan England and the Pope placed it on the Index Librorum Prohibitorum (List of Banned Books) in 1559. The churches believed Machiavelli’s works fostered political and moral corruption because presented politics outside the church’s control and influence. Machiavelli did not believe in the divine nature of power, and this challenged the churches’ authority. Hence the demonization, and the attribution of duplicity to the term “Machiavellian.”

Many people recognize that he wrote Il Principe, (in English: “The Prince,”) but few municipal politicians can lay claim to actually having read it. More’s the pity because it has a lot of lessons for today’s politicians.

In Canada’s municipal landscapes, all municipalities are like Machiavelli’s principalities: they are ruled by a hierarchy that is similar to that of medieval nobility, with the mayor at the top and the nobility squabbling of their portion of the power below. The mayor plays the role of Machiavelli’s ruler of Florence: a strong state trying to control the client states, some of whom are allies, others are resentful and want their independence. Uppity or subservient… doesn’t that sound like many on today’s municipal councils?

Machiavelli wrote, “…the hereditary prince has less cause and less necessity to offend; hence it happens that he will be more loved; and unless extraordinary vices cause him to be hated, it is reasonable to expect that his subjects will be naturally well disposed towards him; and in the antiquity and duration of his rule the memories and motives that make for change are lost, for one change always leaves the toothing for another.”

In Canada’s municipal landscapes, all municipalities are like Machiavelli’s principalities: they are ruled by a hierarchy that is similar to that of medieval nobility.

Sounds a lot like political incumbents, doesn’t it? One estimate suggests incumbents have a 40 percent better chance of getting re-elected than newcomers have of getting elected. Every one of us knows of incumbents who stay in office from inertia, rather than by great acts or by taking brave and principled stands. But Machiavelli warned against complacency and stresses the need to win the public’s love and gratitude. Never take the electorate for granted is a subtext message in The Prince.

Machiavelli’s principalities – indeed most of the nations of Europe – were in constant conflict, often open warfare with one another. Aren’t today’s municipalities also in conflict with one another? Not through armies and war, of course. We’re more subtle than that.

Sure municipalities have regional agreements, share some resources, and cooperate where it is expedient to do so. But every municipality is competing for visitors, for growth, for provincial funding, for new industries and businesses, and for reputation. There isn’t a municipality in Canada that wouldn’t see its neighbours plowed into the ground if it meant the municipality was able to attract a major automobile plant.

Yes, I think Machiavelli has a lot of relevance for today’s municipal politicians. I have a new book in the making about this, so stay tuned.

03/10/12

That squiggle cost taxpayers HOW much?


I read in the latest edition of the Collingwood Connection that: “Regional Tourist Organization 7 (is) now Bruce Grey Simcoe.” Were you even aware of Regional Tourist Organization 7 before that story? According to the Connection,

The organization announced its new brand and logo on Thursday at the Bear Estate in Collingwood. Bruce Grey Simcoe is one of 13 regional tourism organizations across the province.
Executive director Jeffery Schmidt said the group has been doing research and marketing over the past year in preparation for this announcement, as well as future initiatives.
He said creating the brand cost about $80,000 but the research over the past year has cost about $1.5 million.

Bruce Grey Simcoe and its squiggleMore than $1.5 million to change its name and produce a squiggle (“swoosh”) for a logo? It cost $80,000 to rename the organization from the bland, Borg-like “Regional Tourist Organization 7″ (RTO 7 to its friends, and the name the website still bears but it links to brucegreysimcoe.com/) to “Bruce Grey Simcoe.” $80,000 for that. And they forgot the commas, too. Now it reads like some English writer’s name. Eric Arthur Blair. Charles Lutwidge Dodgson. Mary Ann Evans. Bruce Grey Simcoe. Maybe commas would have cost too much money, so they eschewed correct punctuation to save taxpayers money.

Man, I’m in the wrong industry. Five minutes of shallow cogitation could produce that name. Let’s see… who does he organization service? Hmm. The website says, “Tourism Region 7 consists of Bruce County, Grey County and Simcoe County (see map).” The counties of Bruce, Grey and Simcoe. Wait a second, I have an idea, let’s call it…

Come on. That cost $80,00? I would have thrown in the commas for free, for $80,000.

Actually it seems to have cost taxpayers $1,580,000, because it took $1.5 million in “research and marketing in preparation for this announcement, as well as future initiatives.” What research? Doesn’t say. No pollster called me to ask my opinion of the new name, or whether three independent, proper names should be strung together without the right punctuation.

RTO7 is an independent, not-for-profit organization whose mission is to work collaboratively with tourism partners and stakeholders to enrich Region 7’s diverse tourism experiences and to sustain and grow visitation, investment and tourism receipts.

What exactly are “tourism receipts?” If a visitor shops at Wal Mart, is that a tourism receipt? How are they grown (do they need water and fertilizer)?

RTOs are funded by the province – which means by you, the taxpayer. And maybe you’ll pay twice: your local municipality may be asked to shell out money to belong to RTO 7. “It is up to each Regional Tourism Organization to determine if membership fees will be implemented,” says the Ministry of Tourism, Culture and Sport. I await their request to council.

Benefit of these expenditures to you, the taxpayer? Aside from keeping graphic design, research and marketing firms busy, that is? Benefit of another layer of bureaucracy? Sorry, I haven’t found any, but I’ll keep searching.

The Ministry of Tourism, Culture and Sport website says,

Ontario is paving the way for a stronger, more competitive tourism industry. The Ministry of Tourism, Culture and Sport is supporting Ontario’s tourism partners as they develop Regional Tourism Organizations in the province’s 13 new tourism regions. Each Regional Tourism Organization is independent, industry-led and not-for-profit. Each will be responsible for building and supporting competitive and sustainable tourism regions. And each will help attract more visitors, generate more economic activity, and create more jobs across the province.

How these organizations will pave the way for anything, let alone develop or build tourism, is not stated. Nor does it state how the MTCS supports its “tourism partners.” But the FAQ says:

Regional Tourism Organizations are independent, industry-led, not-for-profit organizations responsible for working with tourism partners to enhance and grow each region’s tourism products and marketing activities. The regional leadership and coordination they provide will help build and support competitive and sustainable tourism regions. As a result, each region will be better equipped to attract more visitors, generate more economic activity and create more jobs across the province.

Again, more bluster-speak, long on touchy-feely but short on details. How will they lead? Or build? It does say that, “Regional Tourism Organizations may pursue regional research for planning, coordination and performance measurement.” Which I suppose justifies spending $1.5 million to research a squiggle and three words. Okay, to be fair: six words if you count the tag line, “Always in Season.” That’s how much a word? No wonder they couldn’t afford the commas!

The new BGS/RTO 7 logo, says the Connection,

…features the names of the three counties with a swoosh above in blue, green, yellow and orange. The tag line is, Always in Season, representing the fact the region is a four-season destination.

The EB article called it a, “..swoosh that can either represent the topography changes between Lake Huron and Lake Simcoe, or the outline of the escarpment — with colours representing the water, the fall season, and the spectacular sunsets seen over Georgian Bay.”

I’m not a graphic artist, so perhaps my eye fails to see the beauty of what looks to me like a squiggle from a paint brush that wasn’t fully cleaned. Maybe I lack the eye to recognize metaphor. But I do recognize another layer being piled onto the tourism layer cake.

The official media release notes about the branding exercise,

“The goal of the process was to determine a name and identity for the region that demonstrates its uniqueness and tells consumers where we are, both geographically and spiritually,” said Bill Sullivan, the organization’s Director of Marketing. “We wanted to convey the essence of our authentic communities, natural environments and breadth of product, and the fact that visitors can expect different experiences each and every time they visit.”

Spiritually? Come on… we’re not the Vatican or Jerusalem, catering to religious tourists. I don’t think there’s even a single face of Jesus on a grilled cheese sandwich to be found in any of the three counties.

I could already tell you where we are geographically by looking at my GPS. Authentic? Yep, it’s an authentic county named Simcoe. Glad we got that sorted out (unless they mean a county authentically named Simcoe, in which case I get all rhetorical). Look, there’s an authentic county named Grey. And there’s an authentic squiggle… I mean, swoosh.

I’m not a graphic artist, so perhaps my eye fails to see the beauty of what looks to me like a squiggle from a paint brush that wasn’t fully cleaned. Maybe I lack the eye to recognize metaphor.

According to the Enterprise Bulletin, the RTO 7 held, “…town hall information sessions in Owen Sound, Collingwood and Barrie this week where the new consumer brand will be unveiled. Members of the public are invited to see how the brand will be rolled out in the coming months.”

Town hall sessions at what expense and why? To promote something to local consumers who ALREADY live in the area the RTO is supposed to be promoting? Sessions to inform people of what? A squiggle and a tag line? I assume tourism and hospitality businesses already know about these RTOs. Do you think the local consumer really cares, or even if he/she has ever heard of the organization? Who gets paid for these events, who claims mileage and expenses for these sessions?

Makes me wonder how much more this roll-out will cost taxpayers. The EB coverage gave us some idea that it might prove expensive:

RTO7 will be undertaking a ‘brand’ launch beginning in mid-March, complete with an in-region promotion contest encouraging local residents to submit photos and stories and “showcase their favourite places and experiences, and what makes (the region) such a great place to live and play,” said Schmidt.

Neither newspaper had anything in the way of substance about what the RTO will actually do, just that it was self-promoting its $1.58 million branding. And what happens with existing tourism associations like the GTTA?

The EB article continues:

“What we are unveiling at the session is a brand name, like a destination name for the area, as well as a logo and talking about how that will be introduced or rolled out through a promotion or marketing campaign,” said Jeff Schmidt, executive director of RTO 7, based in Thornbury.

“It’s like a consumer brand where people will be able to say, ‘Oh yeah, I know where that is.'”

Yeah. I can see people in Toronto talking over breakfast about what a good time they had on their weekend getaway to “Brucegreysimcoe.” Imagine all 13 RTOs marketing to the same Toronto consumers, too. After all, who else will they target?

For $1.58 million, I could send every consumer in the province a road map of Ontario with the three counties marked with circles, and probably save taxpayers $1 million. Imagine if all 13 of these groups follow RTO 7 and spend that much on tag lines and squiggles? That would cost taxpayers more than $20 million. And for what? Words and squiggles. Sorry: swooshes. That would come from the $65 million of tax dollars the province has budgeted as handouts support for RTOs. Imagine what local hospitals could do with that, instead. Probably waste it on MRI scanners or some other piece of medical hardware.

Hey, Don Drummond, I think you missed a big sinkhole in spending right here. The MTCS FAQ says,RTOS must “…sign a transfer payment agreement that holds them accountable to the Province for expenditure of taxpayer dollars and for growing tourism in the region.” I wonder if spending $1.58 million for “branding” and squiggles is considered “accountable.”