Fonts & Layout – Scripturient

The Book of Knowledge: 2

Last post I mentioned I had rescued a set of encyclopedias from the dumpster at the end of this year’s Mother Of All Yard Sales (MOAYS; an Optimist Club event). I didn’t explain what I saved and why, but I’m here to explain, and to show. Bear with me. First, let me give you some personal background. Aside from being a writer, in my career I have been a book editor for a Canadian publisher, a magazine editor for two Canadian magazines, and editor-designer-layout person … click below for more ↓

Bring Back the Yogh and the Thorn

Ye Olde Shoppe. We’ve all seen the signs like this. Ever wonder why it says “ye” instead of “the”? Me, too, at least way back then. I’ve known the answer a long time now from decades of reading about English, about typography, Chaucer, and about Middle English orthography. Spoiler alert: It was pronounced “the.” Not “ye.” The “ye” was actually spelled “(thorn)e” — thorn was a letter in the Old and Middle English alphabets that stood for “th.” It started out looking like a lowercase … click below for more ↓

The magic of reading

Can you make sense of those lines in the image to the right? Of course not. They’re deconstructed from the letters of a simple, one-syllable word and randomly re-arranged. It’s just four letters, but their component parts are not arranged in the proper order, so they seem like meaningless lines and squiggles. We’ve not been taught to assemble them into a structure that makes sense to our brains. Yet we’re quite capable of assigning meaning and context to abstract forms, if they’re assembled properly. The … click below for more ↓

Square words

Writing has been described as the most significant human invention. We tend to think of inventions as mechanical things, like the wheel, or fire, or the printing press, the airplane, the internal combustion engine or cell phone. But without writing, few of them would exist. Writing allowed us to share the others, to improve them, to record them, to pass them along and record them. Writing allows us to share ideas, emotions, visions, beliefs, stories, poetry and music through a series of abstract squiggles. Without … click below for more ↓

Back to black

I had noticed of late that several websites are more difficult to read, that they opted to use a lighter grey text instead of a more robust black. But it didn’t dawn on me that it wasn’t my aging eyes: this was a trend. That is, until I read an article on Backchannel called “How the Web Became Unreadable.” It’s a good read for anyone interested in typography, design and layout – and not just the Web, but print as well. It makes several good … click below for more ↓

Designing Type

Karen Cheng’s 2005 book, Designing Type, is the third of the recent books on typography I have received*. Of the three, it is the most technical, appealing to the typophile and design geek more than the average reader. But it’s also a reference for layout and graphic artists looking to choose a specific font for a work. If your goal is to actually design a typeface, she helps appreciate the subtleties of design that differentiate and separate typefaces and letterforms. But it’s not a book about … click below for more ↓

Frutiger vs Palatino

In a recent review of Sarah Hyndman’s book, Why Fonts Matter, I casually commented that, You can no more adequately comment on the relevance and impact on the viewer of, say, Frutiger versus Palatino, without discussing the design and layout in which it is set… The point of which was not to single out those two typefaces as much as to suggest the debate between how readers respond to sans-serif and serif faces (respectively). Fruitiger is a modern, humanist sans-serif type designed by Adrian Frutiger … click below for more ↓

Why Fonts Matter

The first problem I have when receiving a new book on typography is that I spend far too much time looking up the typefaces described or sampled therein, and searching for them online, instead of reading. Then I start looking at (and critiquing) the typefaces chosen for the book itself. It’s a trees-not-the-forest kind of wonderment that comes over me. As I am wont to do, I sit back on my deck in the evening sun, glass of wine in hand, and a large pile … click below for more ↓

Uncommunicative again

Did you receive your “spring” newsletter from the town? The one delivered on the first day of summer (or later), lacking any actual news… yes, that one. To me it appears as clumsily formatted and poorly written as all the previous issues. Another one that likely wouldn’t even get a passing grade in a high school art class. Since the town continues its race to the bottom of the design barrel, I won’t reiterate all the problems in detail, since they just repeat those already … click below for more ↓

Amateur layout and bad ads. Again.

I see the Town of Collingwood is still letting the EB layout its full page of ads in the paper. Tragic. Embarrassing. Cringe-worthy. The latest back page mashup has as its first ad the worst of the worst sort of ad layout, the sort only amateurs would create. It’s too wide for any human being to comfortably and efficiently read. Then there’s the second page with its fat partner in layout crime. It’s embarrassing for a municipality to be thus represented. The only saving grace is that … click below for more ↓

Type Crimes and Taxes

Type crime is the term author Ellen Lupton uses in her book, Thinking With Type, to describe egregiously bad typography. That description came to mind as I perused the latest fluff mailer from our MP; the so-called “Tax Guide.” So-called because it isn’t a guide: it’s the usual, dreary Conservative whack-a-mole propaganda about how great they were when in power and how evil the Liberals are now. In fact, if you want actual information, the publication has a final page where you have to send … click below for more ↓

Just My Type

Those long legs. Gently sloping shoulders. The swelling curves above and below. The sophisticated line of the throat. Everything to attract me, to draw my aging eye, to warm my heart. The sensual Bembo. She’s my kind of type. Bembo is one of the great Renaissance typefaces that has since been revived. It was designed by Francesco Griffo and first used in a book of poems and essays by scholar Pietro Bembo, published by printer Aldus Manutius, in 1495. Monotype recut it for modern use in 1929, … click below for more ↓

Bad Designs

I’m not a graphic designer. I was not formally educated in that art. However, over the years, my jobs in editing and writing for books, newspapers, magazines and publishers have required me to learn the rudiments of layout, typography and design. I am the first to admit my design talent is merely adequate. Despite that, I did absorb enough to be able to recognize egregiously bad design. And this week, I found what may be the best example of the most egregiously bad design and … click below for more ↓

1927: Ads, Layout and Typography

As promised, here are the first 20 scans of the ads from the 1927 North American Almanac I recently mentioned. If there is interest, I’ll do another set later this week. There are probably another 40 or 50 pages of ads in the book. I think these ads give us a wonderful window into the daily, household life of the time, into cultural views and medical thinking. As well, they show the state of advertising, layout and typography. It’s fascinating to look at the mix … click below for more ↓