Karen Cheng’s 2005 book, Designing Type, is the third of the recent books on typography I have received*. Of the three, it is the most technical, appealing to the typophile and design geek more than the average reader. But it’s also a reference for layout and graphic artists looking to choose a specific font for a work.
If your goal is to actually design a typeface, she helps appreciate the subtleties of design that differentiate and separate typefaces and letterforms. But it’s not a book about design.
Most books on type and typography focus on the result: working for the combination of readability and legibility that create an emotional, psychological and intellectual effect on the viewer. Cheng takes us on an almost microscopic tour of type, zooming in on the minute parts.
There is a prevailing theory that type should be ‘invisible’ in that the reader doesn’t see the face, simply benefits from its effect. And, I suppose, for the average reader that makes sense. Designers usually don’t want the narrative to be interrupted by a closer examination of the font. Writers don’t want readers to lose track of the plot or theme in order to puzzle over the lack or presence of serifs. But a lot of work and time goes into creating a typeface that accomplishes that goal.