Those long legs. Gently sloping shoulders. The swelling curves above and below. The sophisticated line of the throat. Everything to attract me, to draw my aging eye, to warm my heart. The sensual Bembo. She’s my kind of type.
Bembo is one of the great Renaissance typefaces that has since been revived. It was designed by Francesco Griffo and first used in a book of poems and essays by scholar Pietro Bembo, published by printer Aldus Manutius, in 1495. Monotype recut it for modern use in 1929, digitized it in 1990 and more recently, in 2005, redesigned it for today’s printing as Bembo Book.
Bembo Book’s designer, Robin Nicholas, says this of the typeface:
Bembo was drawn to embody the elegance and fine design features of the original but marry them with the consistency of contemporary production methods… (Bembo Book) is slightly narrower than existing digital versions of Bembo, it is a little more economical in use and gives excellent colour to continuous pages of text. Ascending lowercase letters are noticeably taller than capitals, giving an elegant, refined look to the text.
Adobe also made a Bembo typeface, but it seems to have drawn criticism from the admittedly rarefied community of type aficionados. Thomas Christensen, who writes The Typehead Chronicles, says this:
Adobe Bembo, however, has received a lot of criticism in the typophilic community for not living up to the quality of the metal version. It is said to be light and spindly and to produce a palid gray page. (Some of this criticism may be overdone.)
Some recommend Minion as an alternative, but I am not a fan of Minion. Another proposed alternative is Dante, but I think it has an entirely different feel. There are a couple of new versions of Bembo-like digital fonts that might be worth looking into. One is JY Aetna by Jack Yan. Another is the new Yale typeface by Matthew Carter, but it is only “available to Yale employees, students, and authorized contractors for use in Yale publications and communications,” a restriction that is a giant step backward.
Now, in 2005, Monotype has released a new digital version of Bembo, called Bembo Book. It is said that this version restored many of the admirable qualities of the letterpress Bembo…
Although dismissed by Christensen, Robert Bringhurst’s book, The Elements of Typographic Style, is set in Minion (with captions in Scala Sans), possibly because it doesn’t intrude into the language and the message (Bringhurst shows many typefaces in his examples). For the most part, a typeface should not be visible to the reader any more than a window pane is to someone looking outside.
But it will be visible to a typographer or graphic artist, much like one magician knows another magician’s tricks. The trained eye will see how the text flows, how the eye is directed, how well the elements balance.
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