01/29/14

Reading Thucydides at last


BookshelfSomewhere on one of my bookshelves, is an old Penguin paperback copy of History of The Peloponnesian War by Thucydides. It’s a bit worn, pages lightly yellowed, glue a little brittle. It’s been sitting on the shelf, stacked with many other paperbacks, piled two deep, floor to ceiling, for the past two decades and more.

It’s never been read, not completely. I read the introduction, maybe some small sections, back in my wargaming days, 30 or 35 years ago. Like many of its companions on that shelf, it’s a book I put aside for the days when I expected to have more time to read such works. My retirement. Insert canned laughter here.

Of course, when I bought it, in the 1970s, I hadn’t expected to be in politics, writing books and articles on municipal issues, blogging, playing the ukulele, and furiously baking in my “golden years.” How did I ever get so busy?

Nowadays, it seems these books may have to wait a little longer to be read. Some of them, anyway. The pile of books in progress beside the bed seems to get refreshed with new titles all too often, and few of the older ones make their way into it.

Thucydides sits on the shelf with similar Penguin editions of Herodotus, Xenophon, Josephus, Suetonius, Caesar – historians of ancient Greece and Rome. He shares shelf space with Dickens, Dostoyevsky, Hardy, Wolfe, Baudelaire, Austen and other great writers of fiction. Many of them were put aside for later, although others have been read.

There’s a whole collection of Latin American authors I picked up in the 70s; mostly read back then, but many deserve rereading. There are collections of classic Japanese and Chinese poets. Books by popular modern authors – Michener, Hemingway, Steinbeck, Burroughs (read most of those), Kerouac (ditto), Heller, Vonnegut. There are philosophers – Plato, Aristotle, Voltaire, Hobbes, Suzuki, Spinoza. Plays by Wilde, Shaw and Sophocles. Essays by Orwell and Voltaire.

Some days, I despair I’ll ever get to them. They deserve to be read, all of them. Each is a gateway to a whole world, a universe, even. Now and then I pick one up, read a chapter, maybe a poem or an essay, but it goes back on the shelf for years after that.

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01/26/14

The Mac celebrates 30 years


MacintoshA recent article on Gizmodo shows off some previously unseen (or perhaps just forgotten) footage of a young Steve Jobs unveiling the Macintosh computer, back on January 30, 1984.

Thirty years ago, this week.

Seems like forever ago. But I remember it, and reasonably well. I remember where I was living then, what I was working on, and who I was with (I’m still with her…)

The video clip also includes the famous Orwellian “1984″ TV ad Apple used to launch the Mac. That’s worth watching for itself. It was a really cheeky ad, and generated a lot of chatter about marketing at the time. The clip includes other Mac ads you should watch.

I had a Mac around then, bought, as I recall, in late 84 or early 85. I had had a Lisa – the Mac’s unsuccessful predecessor – on loan for a few months in 83 or early 84. I wasn’t impressed with the Lisa, but the Mac really captivated me.

I also had an IBM PC, from 82 or 83, and never quite understood the anti-IBM sentiments Jobs and Apple promoted among users. But then PC users fought back just as adamantly over the superiority of their platform.

As a computer geek from way back, I just loved having any – every – computer. When I started computing, I lived in a two-bedroom apartment; the second (the Iarger of the two, of necessity) bedroom became a workroom filled with computers, books, manuals, printers, modems, tools, chips, soldering irons, cables, and printers. As a technical and documentation writer, I always had extra hardware and software on loan from manufacturers and distributors. I once described my room as looking like a “NASA launch site.”

When we eventually bought our own house, I had a room for my books and computers, too, although they tended to escape and overrun the rest of the house. Same thing has happened here, although the amount of hardware is much reduced from the glory days (more ukuleles today than computers).

But ever since my first computer, I have not been a day without at least one computer in the house, usually several.

By the time the Mac was released, I had been computing for more than six years. I bought my first computer in the fall of 1977, a TRS-80, and soon had several machines (an Apple in 79, an Atari 400 in 1980 and then an 800 in 81). I belonged to user groups, subscribed to at least a dozen computer magazines, and wrote for several, including one of the earliest columns on computer gaming (in Moves magazine). I attended many computer fests and exhibitions in Canada and the USA – in fact, I helped organize a microcomputer fair in Toronto, at the International Centre, in the mid-80s.

As you read this, in 2014, I’ve been at it for almost 37 years.

So I take some umbrage when I read this condescending snippet on Gizmodo:

30 years ago the landscape of personal computing was vastly different. That is to say, it hardly existed.

Hogwash. It was alive and well – thriving in its entrepreneurial glory. Only poorly-informed journalists who have not done their research would make such a claim. Or perhaps they are too young to know of the rich history of personal computing prior to their own acquisition of a device.

By 1984, we had seen the TRS-80, Commodore Pet, Apple II, Kaypro, IBM PC, Atari 400, 800 and 1200, Sinclair, TI-99, the Acorn, Coleco Adam and many others. Apple’s own IIc would be released later in 1984.

We would soon see both the Commodore Amiga and Atari ST 16-bit computers launched. Of which I had them all, and a few others passed through my hands in that time, too.

In the 80s, CompuServe dominated the field of online services with millions of customers as it spread. I was a sysop on CompuServe for many of those years. I even operated my own BBS for a while.

CompuServe was challenged – aggressively, but not very successfully – by several competitors in that decade including The Source and Delphi (I was later a sysop on Delphi, too, before moving to Collingwood).

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01/23/14

Water, water, everywhere


K2 flour breadHydration matters. Not just to athletes and long distance runners. It matters to bakers. How much water is in your dough is crucial to how the crumb develops. It’s amazing how a few grams more or less of water can make a real difference in the resulting loaf of bread.

This week I did a little experiment that got me thinking about hydration. I made a loaf of bread in the machine using the “French” recipe and settings, (see my previous post about making French bread in the machine) but this time substituting the same volume of K2 organic bread flour for the called-for white bread flour. The result was a dense, misshapen loaf – tasty but not anywhere near the result I had expected. Very crisp crust. And I think hydration was the reason.

Or, more accurately, the lack of sufficient hydration for that kind of flour. But because the recipe is in volumetric measurements, not weight, the calculation of actual hydration is at best inexact. In future, I will have to measure then weigh the ingredients before mixing, to better understand the hydration percentage.

K2, by the way, is a small flour mill in Beeton Susan and I visited late last year. Great artisan products, and a bread market on Sundays. Worth taking a trip. I came home with 10lbs each bread flour and Red Fife flour.

Red Fife labelRed Fife is a Canadian heritage grain, a whole wheat flour I have only used minimally, but plan to experiment more with in the coming weeks. I do not know the exact protein percentage of either (although this NatPost article suggests Red Fife has lower protein, this report on a lab analysis suggests that’s not true: but that “the gliadin protein level is ~35% of this wheat’s overall gluten protein content. Wheat gluten’s insoluble proteins are gliadin and glutenin. This compares to ~80% gliadin protein levels found in a popular modern bread wheat.” And the nutritional label (see image on left) on this site suggests it’s actually higher protein that commercial AP or bread flours – 15%! Food With Legs site has a label that shows 13%. Harvest Hastings shows it at 13.4%, however… and if you wonder what the falling number of 340 cited is, see here and here*).

In my few tests, whole wheat flours and artisan blends tend to have different weights than the usual commercial bread or unbleached white flour I use. Plus the weight per cup changes depending on whether the flour is sifted or fluffed (or compacted).

My own per-cup weights are sometimes as much as 20% more than those shown in books and on sites for the weight of a cup of flour (typically 125-140 grams unsifted for AP flour, but I’ve weighed it over 160g). That would throw off the recipe’s hydration which is based on commercial all-purpose or bread flour (and a good reason to have recipes listed by weight, not volume).

By the way, Lime Leaves and Taste Buds says this about Canadian whole wheat flour, just adding to the reasons to buy artisan flours rather than commercial blends:

Even more disheartening is that fact that whole wheat flour sold in Canada is not necessarily whole grain due to a ridiculously outdated piece of 1964 regulation which allows millers to legally use “whole wheat” on the label despite their removal of up to 70 per cent of the wheat’s germ!!!

As a sidebar note, the K2 bread flour has a wonderful texture, a bit like having cornmeal added to the bread. That may lessen somewhat if there is higher hydration and longer fermentation time to soften it. However, I really liked the texture and flavour. But back to hydration…

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01/20/14

The Short and the Tall of It


Mixed yeast bread 01This past week saw several new experiments in my bread laboratory. Okay, it’s a kitchen, but sometimes it feels like a lab, what with all the tinkering and testing I do. I just can’t seem to stop trying new things in bread. It would fee even more science-like if Susan would let me buy the implements and tools I want.

First, however, the good news: my levain remains thriving and healthy. I have two batches now: one on the counter, the other in the fridge. The counter batch is used as a poolish right now; the fridge is the long-term colony.

I used most of the counter colony last week to make a mixed-yeast bread, based somewhat on a recipe in Peter Reinhart’s book, Artisan Breads Every Day. I’ve since restored the levain to fuller size by feeding, and will use it again this week for another mixed-yeast loaf; this one with some tweaks.

You can read some of Reinhart’s ideas about bread, poolish, hydration and cold fermentation here in this PDF file. Or check his blog for ideas and new recipes. I really enjoy Reinhart’s writing and recommend his books. There’s always something to learn in them.

The idea of mixing the two yeasts intrigued me. I’ve learned a lot about pore-ferments and cold fermentation since I started baking. Reinhart writes:

The use of old dough or pre-fermented sponges was developed by traditional bakers as a way of slowing down fermentation and, essentially, buying the dough more time to release its flavor (a result of starch molecules releasing some of their sugar and saccharide chains, as well as the formation of acids due to fermentation by yeast and bacteria). Some of these pre-ferments are wet and batterlike, while others are dry and firm; some are made with commercial yeast, while others use naturally occurring wild yeast (sourdough starters); some have salt, and some don’t. What they all have in common is the idea of adding older, slowly fermented dough to young, freshly made dough to instantly age it so that greater flavor can be developed in less time. This is an example of the manipulation of time by the manipulation of ingredients.

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01/14/14

The Wild Women of Wongo


50 Sci Fi Movies Who can resist a film with a title like that? Or Zontar, the Thing From Venus? Robot Monster? Voyage to the Prehistoric Planet? The Atomic Brain?

Clearly, I can’t. I love this stuff. B-films, especially scifi B-films. But I am a tad disappointed with this Mill Creek package.*

I recently received the set of SciFi Classics Collection: 50 Movie Pack, a 12-DVD collection, cover shown on the left. It turned out to be the same set I already had, just with a different cover, and a substitution of four films from the original lineup. Damn, that was $10 wasted.

Okay, I can live with the loss. The original packaged set (the “red box” package from Treeline) came with these 50 movies (as per a review on Amazon, with some alternate titles listed):

  • The Incredible Petrified World
  • Queen of the Amazons
  • Robot Monster
  • She Gods of Shark Reef
  • The Amazing Transparent Man
  • The Atomic Brain
  • Horrors of Spider Island
  • The Wasp Woman
  • Voyage to the Prehistoric Planet
  • Voyage to the Planet of Prehistoric Women
  • King of Kong Island
  • Bride of the Gorilla
  • Attack of the Monsters (aka Gamera vs. Guiron)
  • Gammera, the Invincible
  • Santa Claus Conquers The Martians
  • Teenagers From Outer Space
  • Crash of the Moons (Rocky Jones)
  • Menace From Outer Space (Rocky Jones)
  • Hercules Against The Moonmen
  • Hercules and the Captive Women
  • Hercules and the Tyrants of Babylon
  • Hercules Unchained
  • Lost Jugnle
  • Mesa of Lost Women
  • Assignment: Outer Space
  • Laser Mission
  • Killers From Space
  • Phantom From Space
  • White Pongo
  • The Snow Creature
  • Son of Hercules
  • Devil of the Desert vs. the Son of Hercules
  • First Spaceship On Venus
  • Zontar, the Thing From Venus (remake of “It Conquered the World”)
  • The Astral Factor (aka “The Invisible Strangler”)
  • The Galaxy Invader
  • Battle of the Worlds
  • Unknown World
  • Blood Tide
  • The Brain Machine
  • The Wild Women of Wongo (yeah, it’s really in the collection!)
  • Prehistoric Women
  • They Came From Beyond Space
  • Warning From Space
  • The Phantom Planet
  • Planet Outlaws (Buck Rogers)
  • Colossus and the Amazon Queen
  • Eegah
  • Cosmos: War of the Planets
  • Destroy All Planets (aka Gamera vs. Viras)

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01/14/14

Brands, Buzz & Going Viral


Municipal WorldMy third book for Municipal World, Brands, Buzz & Going Viral, has just been published as part of the Municipal Information Series. I received my author’s copies yesterday.

I am very proud of this book; it took a lot of work to research and write. I enjoyed writing it. I hope my municipal readers find it both informative and interesting.

I am also delighted to be able to share my knowledge and experience with others in the municipal governance realm across Canada. It’s a humbling experience to be among the respected authors and experts in MW’s stable – authors whose books I have bought and read ever since I was first elected, a decade ago.

It is nice to be able to add a voice from Collingwood to their ranks, so show the rest of Canada’s municipal politicians and staff that we’re not just a pretty place to live; that we can be leaders in the areas of governance, that we can be be forerunners for ideas and knowledge.

Brands, Buzz & Going Viral is subtitled “A sourcebook of modern marketing strategies, tips and practices to promote your municipality.” Unlike my previous two books, it includes considerable material culled from printed and online sources: quotes with links and references back to them, and a healthy bibliography at the back.

BB&GV covers a wide array of related topics. While working on the book, I purchased and read dozens of books on marketing, advertising, public relations, branding, destination marketing, storytelling, communication and social media. I also went online and read thousands of articles and posts on the sites of experts, practitioners, and professional organizations. I listened to podcasts, watched slide shows and video lectures. I subscribed to email newsletters about PR and marketing.

Along the way, I learned about such topics as gamification, advocacy, cohorts and influencers, content marketing, infographics, newsjacking, viral marketing, reputation management, corporate social responsibility, crisis management, integrated marketing, rebranding, market research and persuasion. Some of which I had experience in, but I renewed my own knowledge as I researched. I hope I am able to apply my new knowledge to help formulate ideas and strategies for our town’s future marketing and economic development strategies.

The folder of PDFs printed from websites I read as resource material for the book is 2GB in size, with more than 1,100 files. (Contact me if you are interested in this source material.)

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