A recent article on Gizmodo shows off some previously unseen (or perhaps just forgotten) footage of a young Steve Jobs unveiling the Macintosh computer, back on January 30, 1984.
Thirty years ago, this week.
Seems like forever ago. But I remember it, and reasonably well. I remember where I was living then, what I was working on, and who I was with (I’m still with her…)
The video clip also includes the famous Orwellian “1984” TV ad Apple used to launch the Mac. That’s worth watching for itself. It was a really cheeky ad, and generated a lot of chatter about marketing at the time. The clip includes other Mac ads you should watch.
I had a Mac around then, bought, as I recall, in late 84 or early 85. I had had a Lisa – the Mac’s unsuccessful predecessor – on loan for a few months in 83 or early 84. I wasn’t impressed with the Lisa, but the Mac really captivated me.
I also had an IBM PC, from 82 or 83, and never quite understood the anti-IBM sentiments Jobs and Apple promoted among users. But then PC users fought back just as adamantly over the superiority of their platform.
As a computer geek from way back, I just loved having any – every – computer. When I started computing, I lived in a two-bedroom apartment; the second (the Iarger of the two, of necessity) bedroom became a workroom filled with computers, books, manuals, printers, modems, tools, chips, soldering irons, cables, and printers. As a technical and documentation writer, I always had extra hardware and software on loan from manufacturers and distributors. I once described my room as looking like a “NASA launch site.”
When we eventually bought our own house, I had a room for my books and computers, too, although they tended to escape and overrun the rest of the house. Same thing has happened here, although the amount of hardware is much reduced from the glory days (more ukuleles today than computers).
But ever since my first computer, I have not been a day without at least one computer in the house, usually several.
By the time the Mac was released, I had been computing for more than six years. I bought my first computer in the fall of 1977, a TRS-80, and soon had several machines (an Apple in 79, an Atari 400 in 1980 and then an 800 in 81). I belonged to user groups, subscribed to at least a dozen computer magazines, and wrote for several, including one of the earliest columns on computer gaming (in Moves magazine). I attended many computer fests and exhibitions in Canada and the USA – in fact, I helped organize a microcomputer fair in Toronto, at the International Centre, in the mid-80s.
As you read this, in 2014, I’ve been at it for almost 37 years.
So I take some umbrage when I read this condescending snippet on Gizmodo:
30 years ago the landscape of personal computing was vastly different. That is to say, it hardly existed.
Hogwash. It was alive and well – thriving in its entrepreneurial glory. Only poorly-informed journalists who have not done their research would make such a claim. Or perhaps they are too young to know of the rich history of personal computing prior to their own acquisition of a device.
By 1984, we had seen the TRS-80, Commodore Pet, Apple II, Kaypro, IBM PC, Atari 400, 800 and 1200, Sinclair, TI-99, the Acorn, Coleco Adam and many others. Apple’s own IIc would be released later in 1984.
We would soon see both the Commodore Amiga and Atari ST 16-bit computers launched. Of which I had them all, and a few others passed through my hands in that time, too.
In the 80s, CompuServe dominated the field of online services with millions of customers as it spread. I was a sysop on CompuServe for many of those years. I even operated my own BBS for a while.
CompuServe was challenged – aggressively, but not very successfully – by several competitors in that decade including The Source and Delphi (I was later a sysop on Delphi, too, before moving to Collingwood).