Media and Social media training

Politically SpeakingI am the author of Politically Speaking, a book designed as a practical guide to help local governments – politicians, staff, boards and committees – manage their communications needs, strategies and media relations. It was published in late 2011 by Municipal World, Canada’s foremost publisher on municipal affairs and governance.

Digital ConnectionsMy second book, Digital Connections, on social media strategies for municipalities and municipal politicians, was published by Municipal World in May, 2012. It explains the major social network services, how to create and manage accounts, monitor user responses, and explains the benefits and risks involved with online activities. As social media’s influence on local governments grows exponentially, more and more municipalities find themselves participating without long-term goals or strategies. This book offers practical advice for everyone in local government.

I am currently working on a new book, about e-government and how technology will the shape the nature of local government by 2020. I hope to see it published in early 2014.

In it I offer 10-12 predictions about how government will change in the next five-to-10 years, why these will happen, and how to prepare for the challenges and opportunities they represent. I also talk about the changing needs and expectations of the electorate in a digital world, and the issues around digital engagement of citizens.

Brands, Buzz and Going Viral

My newest book is a sourcebook of ideas for and explanations about public relations, marketing and branding for municipalities, politicians and NGOs. It was published in January, 2014. It offers ideas and information for municipalities looking to improve their image and expand their media presence. Brands, Buzz and Going Viral is available for pre-order from Municipal World.

In fall, 2013, I gave a controversial talk on social media for politicians and municipalities at the Summers Direct Municipal Communications Conference in Toronto. It was well received – and hotly debated – by the audience of communications professionals.

I also wrote a book in 2012 that reworked¬†Machiavelli’s The Prince for municipal politicians. It does not have a publisher at this time. but I am looking for one. I have put it online (link above) and am working on an e-book and PDF version for private sale.

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Book signingLooking for a speaker, communications consultant or workshop trainer on media and communications for your municipality or government agency?

Want to know about social media trends, risks and practices? I am available to help guide your municipality through the shoals of media challenges, to guide you social media use and risks, and help your administration plan for the technology of tomorrow.

Do you have a communications policy? Have you a communications officer to handle relations within and without your organization? I can help your develop the strategies and job requirements necessary for an effective communications strategy.

Contact me for more information or to discuss speaking and workshop opportunities. Here is my full biography.

Please feel free to contact me about my upcoming books.