It’s *NOT* Junk Mail

I recognize that we all like to apply labels to categorize things, as shorthand in communication and in conversation, and to identify common views and beliefs. I do it myself; we all do: labels are our everyday metaphors. They are fast and easy shortcuts. But I weary at times of trying to explain to people that the unsolicited material they get in their mailboxes … (more)

What’s wrong with local media?

“It’s about trust. Our relationship with our readers is built on transparency, honesty and integrity.” So opens the front-page piece in this weekend’s Connection, titled in all-caps, “Local News Needs Support ‘Now More Than Ever’”. It echoes the theme of”now more than ever” written for National Newspaper Week, Oct. 1-7. And some of it is eerily similar to what Bob Cox wrote about journalism … (more)

Are facts inflammatory?

Inflammatory is the word I was told the Connection used this week in rejecting an ad by mayoral candidate John Trude*. That ad challenged some of the claims of one of his opponents by stating what actually happened at council this term in four areas: open and accountable government, the hospital redevelopment, working together with our municipal neighbours and sole-source contracts on major expenditures. … (more)

Marketing Wow

Advertising and marketing, design and public relations, influence and persuasion – they all fascinate me. I love to listen to Terry O’Reilly’s show on CBC (both Age of Persuasion and Under the Influence). I’m actually reading one of his books, The Age of Persuasion, right now. I’m also reading a book on the science of shopping: Paco Underhill’s Why We Buy. I like to … (more)

Amateur layout and bad ads. Again.

I see the Town of Collingwood is still letting the EB layout its full page of ads in the paper.  Tragic. Embarrassing. Cringe-worthy. The latest back page mashup has as its first ad the worst of the worst sort of ad layout, the sort only amateurs would create. It’s too wide for any human being to comfortably and efficiently read. Then there’s the second page with … (more)

Bad Designs

I’m not a graphic designer. I was not formally educated in that art. However, over the years, my jobs in editing and writing for books, newspapers, magazines and publishers have required me to learn the rudiments of layout, typography and design. I am the first to admit my design talent is merely adequate. Despite that, I did absorb enough to be able to recognize … (more)

Facebook, Likes and Big Data

I suppose you could call it ironic. There was a story from a ‘friend’ on my Facebook news feed today called “Quitting the Like” all about escaping Facebook’s data collection processes by simply not “liking” items or comments you see. Right below this ostensibly anti-Facebook story were three related links produced by one of the Facebook data-collection bots all about the same thing: breaking … (more)

Does product placement run the viewing experience?

I was watching recent episodes of the BBC series, “Sherlock and Strike Back, this week, and towards the end of last night’s show, I wondered, again, why it was British TV shows were generally so much better than American TV. Why did do most British dramas seem more realistic, the characters more believable, the sets less artificial? Yes, having a longer tradition of acting, … (more)

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