Fishy Thoughts

Nat PostCanadians, the headline reads, now have shorter attention span than goldfish thanks to portable devices. The story in today’s National Post underscores a growing problem that is fuelled by technology: our dwindling attention spans.

The Microsoft study of 2,000 Canadians found our collective attention span has dwindled to a mere eight seconds, down from an already embarrassing 12 seconds a similar study found back in the year 2000.

Goldfish have an average nine second attention span.

Eight seconds! How can you read a newspaper article, let alone a novel, with such a short attention span? How can you write or create anything of consequence with your mind flitting about like that?

The Ottawa Citizen quoted from the report:

“Canadians with more digital lifestyles (those who consume more media, are multi-screeners, social media enthusiasts, or earlier adopters of technology) struggle to focus in environments where prolonged attention is needed.”

Which explains why distracted driving – drivers on cell phones or texting at the wheel – is fast growing to be the number one cause of accidents and fatalities. Yet every day I walk my dogs or when we walk downtown, I see someone talking on the cell phone or texting while driving. Every day.

It also explains why many people fall for conspiracy theories, religious cults, advertising scams or the diaphanous piffle of local bloggers: they don’t have the attention span required to do the critical analysis of what is presented. They’re thinking less because they’re too easily distracted by the …. oooh! shiny!

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