The Short and the Tall of It

Mixed yeast bread 01This past week saw several new experiments in my bread laboratory. Okay, it’s a kitchen, but sometimes it feels like a lab, what with all the tinkering and testing I do. I just can’t seem to stop trying new things in bread. It would fee even more science-like if Susan would let me buy the implements and tools I want.

First, however, the good news: my levain remains thriving and healthy. I have two batches now: one on the counter, the other in the fridge. The counter batch is used as a poolish right now; the fridge is the long-term colony.

I used most of the counter colony last week to make a mixed-yeast bread, based somewhat on a recipe in Peter Reinhart’s book, Artisan Breads Every Day. I’ve since restored the levain to fuller size by feeding, and will use it again this week for another mixed-yeast loaf; this one with some tweaks.

You can read some of Reinhart’s ideas about bread, poolish, hydration and cold fermentation here in this PDF file. Or check his blog for ideas and new recipes. I really enjoy Reinhart’s writing and recommend his books. There’s always something to learn in them.

The idea of mixing the two yeasts intrigued me. I’ve learned a lot about pore-ferments and cold fermentation since I started baking. Reinhart writes:

The use of old dough or pre-fermented sponges was developed by traditional bakers as a way of slowing down fermentation and, essentially, buying the dough more time to release its flavor (a result of starch molecules releasing some of their sugar and saccharide chains, as well as the formation of acids due to fermentation by yeast and bacteria). Some of these pre-ferments are wet and batterlike, while others are dry and firm; some are made with commercial yeast, while others use naturally occurring wild yeast (sourdough starters); some have salt, and some don’t. What they all have in common is the idea of adding older, slowly fermented dough to young, freshly made dough to instantly age it so that greater flavor can be developed in less time. This is an example of the manipulation of time by the manipulation of ingredients.

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The 2013 Great Gatsby

Great Gatsby party scene
Watched the 2013 film of The Great Gatsby last night. The first half was spectacular, grandiose and captivating, if somewhat over the top. Like Busby Berkeley meets The Fifth Element. Extravaganza, spectacle and excess.

The film doesn’t feel like it’s set in New York of the Jazz Age. It’s too shiny, too polished, too mechanical, and not gritty enough.

That’s actually okay, and had director Baz Luhrmann chosen to make Gatsby into a scifi film set not the roaring twenties, but rather some futuristic world where the fashion craze is for 20s’ costume, it could have worked better. It would have accounted for the music, for the sets, for the Dark City- or Fifth Element-like vistas we get of New York.

One of the disconnections in the movie is the music. While updating era music with modern technology and sound works well – the Gershwin is great, and the positive influence of Brian Ferry and his orchestra is felt in much of the soundtrack – the hip hop is jarring. It pulls you out of the setting, releases you from your necessary suspension of belief to fall into the gravity of the reality: this is just a movie and we’re here today, not yesteryear.

The second half of the film seems to drift away from the great spectacle into an overblown period piece drama. Downton Abby without the accents, but also without the gangsters or the street life. Big sets surround little people and little problems. The morality tale F. Scott Fitzgerald wove into the novel seems diminished, while his illusionary, glittering world towers above us.

What started out with such promise just slides into predictability. Maybe that’s because I read the book (albeit many decades ago) and I knew the ending. Maybe it’s because Leonardo DiCaprio plays Jay Gatsby and one can never watch him without thinking of the film Titanic. Not to mention he doesn’t have a great range of expression.

Like that movie, this one has an inevitable (though metaphorical) iceberg Gatsby has to crash into, bringing about his ruin. And that ruin symbolizes the fall of the American dream that had built such fantasies. It’s an almost biblical theme that deserves big treatment, but doesn’t live up to its potential.
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Saving Fubsy from Lexicographical Caliginosity

Old DictionaryCousin Stephen, you will never be a saint. Isle of saints. You were awfully holy, weren’t you? You prayed to the Blessed Virgin that you might not have a red nose. You prayed to the devil in Serpentine avenue that the fubsy widow in front might lift her clothes still more from the wet street. O si, certo! Sell your soul for that, do, dyed rags pinned round a squaw. More tell me, more still!! On the top of the Howth tram alone crying to the rain: Naked women! naked women! What about that, eh?

A fubsy window? A short and stocky window.

You will likely have recognized the quote from James Joyce’s novel, Ulysses. Joyce coined a few words – monomyth and quark for example – but fubsy wasn’t among them. Oxford Dictionary tells us it comes from the:

…late 18th century: from dialect fubs ‘small fat person’, perhaps a blend of fat and chub

Which sounds a bit like a Johnsonian guess for its etymology rather than a precise statement.

Merriam Webster says the first recorded use is 1780, and that it means, “chubby and somewhat squat.” Collins Dictionary tells us it comes from “obsolete fubs plump person.”

Or, as the Concise Oxford Dictionary, 12th (printed) edition, defines it, “fat and squat.”

Fub shows up in Samuel Johnson’s dictionary of 1755 as “a plump, chubby boy.” Somewhere between that and 1597, the definition changed. In 1 Henry IV, Shakespeare had Falstaff using fub in a line to Prince Hal, meaning “fob off, cheat, rob”. And in 2 Henry IV, “fub off” is to used to mean “fob off, put off.” (according to Shakespeare’s Words by David & Ben Crystal) English poet John Marston (1576 –  1634) first used “fubbery” to mean cheating.

Somehow fub seems to have evolved from cheat to fat. Maybe they were just homonyms. Or maybe Shakespeare was just playing his usual word games.

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Brands, Buzz & Going Viral

Municipal WorldMy third book for Municipal World, Brands, Buzz & Going Viral, has just been published as part of the Municipal Information Series. I received my author’s copies yesterday.

I am very proud of this book; it took a lot of work to research and write. I enjoyed writing it. I hope my municipal readers find it both informative and interesting.

I am also delighted to be able to share my knowledge and experience with others in the municipal governance realm across Canada. It’s a humbling experience to be among the respected authors and experts in MW’s stable – authors whose books I have bought and read ever since I was first elected, a decade ago.

It is nice to be able to add a voice from Collingwood to their ranks, so show the rest of Canada’s municipal politicians and staff that we’re not just a pretty place to live; that we can be leaders in the areas of governance, that we can be be forerunners for ideas and knowledge.

Brands, Buzz & Going Viral is subtitled “A sourcebook of modern marketing strategies, tips and practices to promote your municipality.” Unlike my previous two books, it includes considerable material culled from printed and online sources: quotes with links and references back to them, and a healthy bibliography at the back.

BB&GV covers a wide array of related topics. While working on the book, I purchased and read dozens of books on marketing, advertising, public relations, branding, destination marketing, storytelling, communication and social media. I also went online and read thousands of articles and posts on the sites of experts, practitioners, and professional organizations. I listened to podcasts, watched slide shows and video lectures. I subscribed to email newsletters about PR and marketing.

Along the way, I learned about such topics as gamification, advocacy, cohorts and influencers, content marketing, infographics, newsjacking, viral marketing, reputation management, corporate social responsibility, crisis management, integrated marketing, rebranding, market research and persuasion. Some of which I had experience in, but I renewed my own knowledge as I researched. I hope I am able to apply my new knowledge to help formulate ideas and strategies for our town’s future marketing and economic development strategies.

The folder of PDFs printed from websites I read as resource material for the book is 2GB in size, with more than 1,100 files. (Contact me if you are interested in this source material.)

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The Music of the Templars

Templar chantFor the past 25 years, I have had a mysterious page in Latin, held in a cheap picture frame, and stored in a closet for many years.

It’s a two-sided page from a book, printed in black and red letters. I bought it at a used-book store in Toronto back when I lived there and frequented such stores. I rediscovered it last week when cleaning out my workroom to create a ukulele space.

The page is roughly 21 x 14 inches (53 x 35 cm) and in very good condition, for its age. It’s also quite beautiful, especially to anyone like me who is interested in the history of printing.

I’ve taken some photos today, and posted them here. Click on the images for a link to a larger picture. The paper looks yellow in the photos, but that’s the bad lighting in my room: it’s really a creamy white.

Today I decided to do some research into it and learn more about this page. Is it authentic? if so, where did it come from and what does it contain? And what was its purpose?

A small sticker on the back of the frame gives the only notes I have about its provenance, and they are not properly written:

Antiphoriu hmnorem scancte
Romane ecclesie
Copletu
Impressum venetis
cu privlegio MDIII

Templar chantWhich appears to say it is a page cut from an “antiphonarium” (or antiphonary) from Venice, dated from 1503. That’s 510 years ago, a decade before Machiavelli wrote his famous work, The Prince, in nearby Florence.

Venice was one of the first Italian cities to have a printing press, starting in 1469, barely 20 years after Gutenberg’s press was built in Mainz. It became on of the Renaissance’s hottest spots for printing and had many printshops – and professional editors. More on that, below.

In my research, I found a blogger who also bought one of these pages in Toronto around the same time I did, probably from the same store: Byzantine Calvinist. His post and photos date from 2006, however. I haven’t identified the exact content of his page, but it seems to be the Order of the Mass or perhaps from the Epiphany service.

He writes the sticker notes as:

ANTIPHONARIU hmnorem sancte
Romane ecclesie copletu. . . .
Impressum Venetijs cu
priuilegio. . . .M.d.iij
(Venice 1503)

Another page from what seems the same book showed up on National Book Auctions, lot 6460, in late 2012.
Templar chant

Templar chant

Templar chant


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