01/23/14

Water, water, everywhere


K2 flour breadHydration matters. Not just to athletes and long distance runners. It matters to bakers. How much water is in your dough is crucial to how the crumb develops. It’s amazing how a few grams more or less of water can make a real difference in the resulting loaf of bread.

This week I did a little experiment that got me thinking about hydration. I made a loaf of bread in the machine using the “French” recipe and settings, (see my previous post about making French bread in the machine) but this time substituting the same volume of K2 organic bread flour for the called-for white bread flour. The result was a dense, misshapen loaf – tasty but not anywhere near the result I had expected. Very crisp crust. And I think hydration was the reason.

Or, more accurately, the lack of sufficient hydration for that kind of flour. But because the recipe is in volumetric measurements, not weight, the calculation of actual hydration is at best inexact. In future, I will have to measure then weigh the ingredients before mixing, to better understand the hydration percentage.

K2, by the way, is a small flour mill in Beeton Susan and I visited late last year. Great artisan products, and a bread market on Sundays. Worth taking a trip. I came home with 10lbs each bread flour and Red Fife flour.

Red Fife labelRed Fife is a Canadian heritage grain, a whole wheat flour I have only used minimally, but plan to experiment more with in the coming weeks. I do not know the exact protein percentage of either (although this NatPost article suggests Red Fife has lower protein, this report on a lab analysis suggests that’s not true: but that “the gliadin protein level is ~35% of this wheat’s overall gluten protein content. Wheat gluten’s insoluble proteins are gliadin and glutenin. This compares to ~80% gliadin protein levels found in a popular modern bread wheat.” And the nutritional label (see image on left) on this site suggests it’s actually higher protein that commercial AP or bread flours – 15%! Food With Legs site has a label that shows 13%. Harvest Hastings shows it at 13.4%, however… and if you wonder what the falling number of 340 cited is, see here and here*).

In my few tests, whole wheat flours and artisan blends tend to have different weights than the usual commercial bread or unbleached white flour I use. Plus the weight per cup changes depending on whether the flour is sifted or fluffed (or compacted).

My own per-cup weights are sometimes as much as 20% more than those shown in books and on sites for the weight of a cup of flour (typically 125-140 grams unsifted for AP flour, but I’ve weighed it over 160g). That would throw off the recipe’s hydration which is based on commercial all-purpose or bread flour (and a good reason to have recipes listed by weight, not volume).

By the way, Lime Leaves and Taste Buds says this about Canadian whole wheat flour, just adding to the reasons to buy artisan flours rather than commercial blends:

Even more disheartening is that fact that whole wheat flour sold in Canada is not necessarily whole grain due to a ridiculously outdated piece of 1964 regulation which allows millers to legally use “whole wheat” on the label despite their removal of up to 70 per cent of the wheat’s germ!!!

As a sidebar note, the K2 bread flour has a wonderful texture, a bit like having cornmeal added to the bread. That may lessen somewhat if there is higher hydration and longer fermentation time to soften it. However, I really liked the texture and flavour. But back to hydration…

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01/14/14

Brands, Buzz & Going Viral


Municipal WorldMy third book for Municipal World, Brands, Buzz & Going Viral, has just been published as part of the Municipal Information Series. I received my author’s copies yesterday.

I am very proud of this book; it took a lot of work to research and write. I enjoyed writing it. I hope my municipal readers find it both informative and interesting.

I am also delighted to be able to share my knowledge and experience with others in the municipal governance realm across Canada. It’s a humbling experience to be among the respected authors and experts in MW’s stable – authors whose books I have bought and read ever since I was first elected, a decade ago.

It is nice to be able to add a voice from Collingwood to their ranks, so show the rest of Canada’s municipal politicians and staff that we’re not just a pretty place to live; that we can be leaders in the areas of governance, that we can be be forerunners for ideas and knowledge.

Brands, Buzz & Going Viral is subtitled “A sourcebook of modern marketing strategies, tips and practices to promote your municipality.” Unlike my previous two books, it includes considerable material culled from printed and online sources: quotes with links and references back to them, and a healthy bibliography at the back.

BB&GV covers a wide array of related topics. While working on the book, I purchased and read dozens of books on marketing, advertising, public relations, branding, destination marketing, storytelling, communication and social media. I also went online and read thousands of articles and posts on the sites of experts, practitioners, and professional organizations. I listened to podcasts, watched slide shows and video lectures. I subscribed to email newsletters about PR and marketing.

Along the way, I learned about such topics as gamification, advocacy, cohorts and influencers, content marketing, infographics, newsjacking, viral marketing, reputation management, corporate social responsibility, crisis management, integrated marketing, rebranding, market research and persuasion. Some of which I had experience in, but I renewed my own knowledge as I researched. I hope I am able to apply my new knowledge to help formulate ideas and strategies for our town’s future marketing and economic development strategies.

The folder of PDFs printed from websites I read as resource material for the book is 2GB in size, with more than 1,100 files. (Contact me if you are interested in this source material.)

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01/7/14

Looking back on three years


If you attended the Mayor’s Levee, Jan. 5, you received a small brochure that listed some of this council’s accomplishments to date, as well as our collective plans and priorities for the remaining year of our term. It’s worth reiterating some of those notes.

Keeping the public informed was identified by this council as a strategic priority in our first strategic planning session at the beginning of our term. This flyer was produced by our new Communications Officer as part of that ongoing transparency and accountability. We want to let you know what we’re doing on your behalf.

Many of the things municipal government deals with don’t get reported in media. In part that’s because they are seen as procedural, internal or part of an ongoing process, or sometimes simply as unimportant. But they are all important to you, our residents and ratepayers. You should know that your council is working for you in all areas and interests, not simply those that get headlines.

A lot of our decisions are based on long-term initiatives and goals, and often the public only sees the final stages, not the lengthy process that arrived at them.

I am reproducing some of the information in the brochure below, but a full report about the strategic planning session will be coming to council in the next two weeks, with this and more material included.

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01/1/14

Collingwood: 2114


I had one of those odd dreams recently; a crazy mix of future and past, where rotary dial phones and smart phones co-existed, where past and future intersected. A retro-future dream. I was in Collingwood, an odd Collingwood, but it was still my home town: recognizable,familiar,  but also changed. Modernized in striking ways, old-fashioned in others. A calendar  told me it was 2114. It looked a bit like 1964, too. Odd how dreams do that.

Admiral CollingwoodI thought I’d share some images of that dream, of what Collingwood might be like in a century. Using a combination of arcane and highly secret technologies (as a member of a secret underground conspiracy, I have access to them…), I was able to capture some of the images for your enjoyment and enlightenment. Click on the images for a larger version of the image.

In my dream, I wandered around the town, looking at the old landmarks, and the new developments. My, how our small town had grown! It was bigger, brighter, happier.

First, I saw in the bright world of 2114, that the Admiral Collingwood development finally got completed. It combined both graceful, heritage-like style and soaring height for a breathtaking visage. The additional landscaping was a nice touch, but I wonder what the NVCA of my day would have said about the water feature that dominated part of the old lot.

HarbourThen looking towards the north end of the downtown, I saw that the waterfront development had also – finally – come to fruition and completion. It was packed with crowds of people strolling along the bay in the sun.

No more gaping holes in the ground. No more unfinished and uninviting streetscapes. No decaying hoarding trying in vain to hide the incomplete footings. No weeds. Instead there were beautiful condos, wide walking paths, beautiful landscaping, and plenty of boats in the water.

Eat your heart out, Wasaga Beach! This was the most beautiful waterfront on South Georgian Bay!

But there was more to see.

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12/31/13

Looking back on 2013


Rodin's ThinkerIt’s been quite a year, both personally and politically. The best of times, the worst of times, to paraphrase Dickens.

Looking back on 2103, it was a busy, eventful, successful, and yet often challenging year. I accomplished many things on different levels – personal and professional – and, I believe, overcame some of the challenges I faced.

A lot happened locally, too, much of which development I take pride in having been a party to. Collingwood Council has been very productive, pro-active and progressive this term; more so than any council I’ve ever participated in or reported on when in the media. It’s also been a generally cohesive, well-behaved and respectful group that has worked together for common goals and the greater good.

Most of us, anyway. Some strong bonds of friendship and cooperation have formed this term among several of us. Friendships born from mutual respect and trust.

We don’t always agree, we don’t always vote the same way, but we respect one another’s views. We discuss options, compromise and solutions without rancour or anger. We communicate, we share ideas, we argue in a friendly manner, and we are open and accepting. That’s what good government is all about.

Of course, there was also the bad: the unfounded allegations, gossip, rumour and even outright lies about council that emerged this spring. Some people only see the mote in another’s eye, not the beam in their own.

The incessant (and continuing) ad hominem attacks from local bloggers, political opponents, and, sadly a former, once-respected and admired friend, hurt and disappointed me personally, but the rest hurt the whole community.

Our community’s once-bright reputation, our image and our honour were indelibly tarnished by unjustified allegations and accusations. Every resident of Collingwood; every parent, every child, every senior was hurt by the actions of a few angry people in 2013.

How did it benefit anyone? Cui bono? as a lawyer might ask. Certainly not the town, nor its residents. How did it make our community a better, more livable, more progressive place? How did it make our future politics better? Who will want to run for council and risk ridicule and scorn, to expose him- or herself and family to such public flagellation, just for the entertainment of those who conduct the whipping?

What happened to our Canadian sense of justice and fairness? Of not judging others without proof?

Gord Hume wrote in 2011:

“Explosive internet columns, blogs, and opinion pieces that do not seem to be overly-burdened with concerns about facts or accuracy are now being added to the traditional media mix, and have further aroused this toxic brew.”
Gordon Hume: Take Back Our Cities, Municipal World

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12/16/13

Council’s second strategic planning session


Although there were no media reporters present to cover it, Collingwood Council held its second strategic planning session this term, on December 4. This was an important, all-day session for council because it set priorities for 2014, the last year this term. We also collectively agreed upon a list of our many accomplishments this term.

Based on the goals set in our first strategic planning session, we have accomplished almost everything we set out to do back then, as well as many other things that arose since that session.

The meeting was a formal council meeting and open to the public. It was held in the conference room of our new fire hall and involved all senior staff.

Here is the media release that went out last week about the results from our discussions:
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