Last term, when council sent out community newsletters to keep residents informed, the illiterati screamed these were ‘propaganda’ and a waste of tax dollars.* Now this council has done the same thing and these nattering nabobs of negativity have raised their voices and screamed… nothing. Their silence is deafening.
Well, they wouldn’t want to embarrass their friends on council, would they? Even if this council repeats the same practice as those they reviled last term…
Let’s not dwell on the hypocrisy of the sycophants and bloggers, else we will never get further (it would fill pages and pages to recount…). Let’s instead look at the ‘newsletter’ that came in your mailbox recently.
It’s not the same as the newsletters sent last term, you will notice.
The first impression it gives the reader is: dullness. It’s so insipid it makes my teeth hurt. Greyness abounds. It has not a single speck of colour anywhere. Not even in the town’s logo. There are some graphics, but the greyness just reduces them to insignificance. Lettering on the low-contrast grey pictures is almost impossible to read, and the background images are so faint they look like dirty smudges.
One may argue that colour costs more to publish, but presentation is everything. After all, this newsletter reflects the town, its staff and council. Surely not even the current council is as drab as this monochrome presentation. It simply sucks the brightness out of the day to unfold it. The additional cost of colour could easily have been paid without affecting taxes had council not voted itself a raise and instead spent your taxes more wisely on communication.
But this piece also reflects on the town’s CAO. After all, the buck stops on his desk.
Last term, the interim CAO read and approved all of our newsletters before they went out because he was keenly aware – as any competent CAO is – how important it is to get both the message and the medium right. I can only assume that, if the current CAO takes his responsibility for communications equally as seriously, that he read and approved this piece. In which case, what does this piece say about his communication skills or his dedication to council and the community?
Since we have it in front of us, let’s dissect the newsletter’s contents, style, spelling and grammar. Channel your inner editor and graphic designer with me for a few minutes.