What goes through your mind when you see words in a paragraph or a sentence surrounded by quotation marks? Like that sign in the image on your left? That they are words excerpted from conversations or written content? Or that they are special; peculiar words, or perhaps used ironically, sarcastically or in jest?
Take these examples from the “Blog” of Unnecessary Quotation Marks:
- “Chicken” pot pies $5.99
- Please open the door “slowly”
- “Push” the last channel button.
- No “Free” refills
It makes you wonder, doesn’t it? What is in the pie that isn’t “chicken” but we’ll pretend it is? Try reading them aloud and putting air quotes around those words. Ah, now you get it. “Slowly” means open the door really quickly, right?
Words in quotation marks tell the reader not to take them seriously or literally. They’re telling you that what’s between the quotation marks isn’t what’s in the pie. That you really need to pull the button not push it as was sarcastically suggested. They usually mean the opposite of the word within the quote marks.
As Distractify notes, quotation marks around words make people suspicious. That sign that says Professional “Massage” makes people go nudge-nudge, wink-wink. One that just reads Professional Massage doesn’t raise an eyebrow. I’ll eat fresh sushi, but stay far away when it’s advertised as “fresh” sushi.
So what about the sign that offers “Beer” for sale? Is that “beer” just coloured water? Pop? Or a vodka cooler? And you have to ask how used that “new” underwear really is before you buy it. Those quote marks just beg you to ask questions.
Mis-using quotation marks for emphasis is a fairly common form of grammatical abuse. The irony deepens when abusers don’t realize others treat the words in quotation marks as sarcastic or ironic. But the readers will see it thus and treat the content rather differently than intended. As in meaning something opposite to what is implied by the words themselves. Like that professional “massage” – nudge, nudge…
Buzzfeed offers more examples of quotation mark abuse. You may laugh at most – except the one selling guns as tools of “freedom” which is a bit scary, given the crazy gun culture in the USA. And that “sushi” – you have to ask yourself what it really is. Would you eat it?
Similarly, the Huffpost gives this example of abused quotation marks. “Quality” installations suggests the opposite and hard-boiled “eggs” – Nudge-nudge, wink-wink – are really potatoes….
And as you might expect, there’s even a Facebook page where you can list your latest examples of “unnecessary” quotation marks. Like this one…
These are not the confidential files you are looking for…. nyuck, nycuk, nyuck…