There’s always been a place for amateur or new writers to present their efforts and hope to see print: publications where you could submit your work and hope the editors found it good enough to print in an upcoming issue. That’s how some famous writers got their start, in the pulp magazines of the 1930s and 40s: Robert Howard, Edgar Rice Burroughs, Isaac Asimov and many more. But all of these depended on getting past the gatekeeper, someone like John Campbell: an editor who set standards – slim as they may sometimes be – and wrangled clumsy prose into shape for publication.
And then there have been self-publishing houses that can eschew the editor and simply print your book as you submit it – as long as you paid the bill to do so. This type of publishing house is still operating and plays an important role in getting many local and personal or family books into print. Many authors, frustrated at not being able to find a national publisher, has resorted to self-publishing. The wonderful book of local oral history, Butchers, Bakers and Building the Lakers used this method to get into print.*
Self-publishing runs the gamut from quality books like this to family genealogies, first novels and collections of atrociously sappy poems. It’s not simply self-printing: it’s self-editing, self-layout and self-design (unless you hire a professional to do it for you – there’s still a role for freelance editors and designers). Still, it has a respectable place in the history of publishing.
I remember in the 1950s and 60s there were ads in magazines for poetry books – submit your poem and an amount of money and you would get back a book of poems by aspiring writers like yourself, the printing paid for by the collective authors. No editor, just a compositor and printer. And usually awful stuff between the covers. But who cared about the rest if you saw your name in print?
Then came the internet and a new venue for self publishing: the website. And from that sprang the blog. But most of these efforts have been limited in scope and size. Almost no one reads a novel online, and would-be authors have had to either break their work into smaller parts or bundle it into a downloadable file for offline printing and reading. With the dwindling public attention span, it’s hard to get readers to stick around a website to read even something as long and rambling as these blog posts, let alone a whole book.
The Net also gave a boost to fan fiction because it allowed fans to collectivize and publish online. Like many other forms of writing, fan fiction has a long history. I remember many years ago, in the 70s, writing fantasy short stories in the world created by Fritz Leiber in his Fafhrd and the Grey Mouser series. Never saw print, mind you, but it’s interesting and entertaining to work within the universe created by another writer – and great practice for the wannabe novelist.
In a similar vein, the original Dungeons and Dragons gamified a fantasy universe for players to both participate in and develop their own, personal story lines – some of which led to fan books and magazine stories.
Now, with the arrival of e-readers, those authors have a new platform, a new audience, and what a world it has spawned.