Dr. Masaru Emoto thinks you can hurt water’s feelings by shouting at it. No, really. Stop laughing. He’s written a bestselling book about it – The Hidden Messages in Water – and he’s convinced a whole lot of people that he’s right. But of course, the sheer numbers of believers doesn’t mean he is.
Dr. Emoto has a degree in “alternative medicine”* from the Open University of Mumbai. According to CSICOP, “the only requirement for this degree are one year of study and completion of one research project.” Other sites call it a “diploma mill.” Well, that’s at least a year’s more education than most of the people selling “alternative medicine” appear to have. But it’s not comparable to a degree in science or medicine.
Dr. Emoto believes water has feelings and you can affect it by using positive and negative words, and even music. You can make it happy or sad.
Really: stop laughing. You won’t get this piece finished if you don’t.
Some folks gush over Emoto’s work and babble on about it in distinctly New Agey-pseudoscience manner, with hot-button words like Chi, Reiki, crystals and angels tossed higgledy-piggledy into the text to make the New Agers’ eyes glaze over in delight:
Could water respond directly to people’s consciousness? Apparently yes. Crystals reflected the panic during an earthquake and also the recovery period three months later. Tap water of Tokyo, which was formless, responded to the transmission of “Chi, Soul and Spirit” of 500 people to give a distinctive crystal. And, certain specially gifted individuals could make the most polluted, formless water respond to the “Chi of love” or to prayer, to give remarkable symmetries of perfection. The Reverend Kato Hoki, chief priest of Jyuhouin Temple, Omiya city, was able to change the six-fold symmetry of the ice crystal to a previously unknown, seven-fold symmetry. “Water is the mirror of the mind”.
He’s the darling of the spa set, too, awarded a “Special Prize” as an “outstanding example of a professional who lives the Spa philosophy, or a person who has made an extraordinary contribution to cultivating and promoting the Spa philosophy.”
(Until today, I didn’t even know there was a Spa Philosophy. I must have had my nose too deep into the writings of the Epicureans and missed this major philosophical movement. It is described on the award site as, “Holistic Spa concepts translate our age-old bond with water into applications that, in the best case, leave us with a sense of purity and authenticity. This absolute harmony between body, mind and soul is the purest experience.” Sadly, Dr. Emoto lost first prize to 3 LAB Perfect Cleansing Scrub. Must have been quite a stiff competition…)
And taking from Emoto’s beliefs, some folks are selling “emotionally charged” water – magically transformed from ordinary water by “positive emotional intentions.” Others are selling “blessings” to turn your water into “liquid prayers.” Who thinks this stuff up?
The codswallop meter is in the red zone on this one. Water woo, it’s called. Woo hoo, I say.
New Age Retailler magazine called his work “pioneering” in a lengthy interview with Emoto, who in turn was described as a “New Age rock star.”
In The True Power of Water, Emoto explores the power of the lessons of the first book as they apply to healing. In particular, Emoto describes working with hado, the subtle energy or vibration inherent in all things, drawing upon his experiences as a practicing doctor of alternative medicine. He also emphasizes humankind’s stewardship role in protecting pure water sources — and making pure water available to all.
“If you speak negative words, that leads to destructive matters, and if you speak positive words, then some positive and beautiful thing will occur.” — Dr. Masaru Emoto
Emoto’s first two books both reached The New York Times’ extended bestseller list. The Secret Life of Water, a fall 2005 release, emphasizes the power of prayer and facilitating the flow of hado.
Hado? Sounds suspiciously like Obi Wan Kenobi talking about The Force. Emoto himself describes it:
Hado is a vibration that cannot be seen, because it is so small. It is so subtle that it cannot even be measured. I believe that we should move toward vibrational medicine. The starting point of that is people’s hearts. When you have a stressed or damaged heart, then your body becomes damaged, as well. I believe that how the God, or something great, created this world is with love and gratitude. Love is an active energy, and gratitude is a passive energy. I believe when you deviate from this law, this balance of love and gratitude, a person is destined to have illness.
Just use The Force, Luke… I wouldn’t want anyone who believes this to be my doctor, but then I’m a skeptic about this sort of balderdash, so my hado’s probably pretty mixed up anyway.