No one gets out of here alive. We all die. And with us go into the dustbin the dreams, the values, the ideals, the culture we grew up with, we shared, we ensconced in our daily existence. And the clutter we accumulated during our lives.
Elvis has left the building and, sooner or later, so shall we all. And as we do, the value of our own material legacy will diminish with each day.
A recent story in The Guardian tells of how once-treasured Elvis memorabilia is falling in value, as collectors age and die off, leaving a younger generation to sell it off at bargain rates. A younger generation not imbued with the Elvis worship of their parents or grandparents, not prone to spending income on his waning memorabilia. They want none of this: taking on Elvis is cultural appropriation.
I imagine a grey-haired, Beatles-besotted relative chortling with some internal “I told you so” glee as he or she puts the late collector’s Elvis collection onto eBay. But their time will come, too.
It’s a very Buddhist lesson on why we should not become attached to material things. Despite our passion for them, despite our sense of connection between them and the stages in our lives, as in the George Harrison song, all things must pass. Even Elvis is transient.
The Beatles’ generation, coming so quickly on his heels, scoffed at Elvis, much the same way The Clash generation scoffed at the Beatles, the same way the Beyoncé generation scoffs at The Clash. Pick a pop movement, a fashion, a theme, a style, a fan base: from its lofty temporal perch someone looked down on someone else’s movement. It was ever thus; even Shakespeare fell from grace after he died. Tastes change, new generations come to maturity and power, new technology and new politics come into play, changing the conversation. Today’s pop culture fades into tomorrow’s nostalgia, takes on a patina of kitsch even while we fondly recall it.
I remember a set of plastic figurines of the Fab Foursome made for sticking into a birthday cake beside the candles. They originally sold for a dollar. Then as the Foursome’s star rose, they sold for dozens of dollars. When they ascended into musical mythology and eBay arrived, it was hundreds. Yet they too will join Elvis memorabilia in yard sales, as those of us who lived then pass away. Already children ask, “Paul who? John who?”
Who will pay more than pocket change for a souvenir of Al Bowlly these days? Who has collectible nostalgia for Rudy Vallee? Ruth Etting? Paul Whiteman? Guy Lombardo? Bing who?
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