Conducting a survey about a casino


Last night, Collingwood Council debated a motion about a possible casino in Collingwood, made by Counc. Joe Gardhouse that read,

WHEREAS the Ontario Lottery and Gaming Corporation (“OLG”) has requested individual Municipalities to respond to their RFP not later than November 16, 2012;
AND WHEREAS Collingwood has been identified as a potential host site for their Gaming facilities expansion within the C-7 zone;
AND WHEREAS the potential monetary and ancillary benefits to the taxpayers and businesses of Collingwood are significant;
AND WHEREAS this opportunity deserves and requires Municipal due diligence and public input as required by the OLG RFP;
THEREFORE BE IT RESOLVED THAT Council of the Town of Collingwood instruct Staff to identify suitable locations and/or zones for the potential gaming site not later than October 15, 2012;
AND FURTHER THAT Council schedule a Council/Public Information Meeting regarding the potential economic and social impact to the community not later than October 30, 2012;
AND FURTHER THAT an opinion survey/poll or other public forum be conducted to include a cross-section of citizens and businesses for their feedback on the gaming facility expansion to be completed not later than November 12, 2012;
AND FURTHER THAT Council shall notify the OLG of the Town’s position by not later than the November 16, 2012 deadline.

This was broken up into four motions – one about locations (defeated),the survey (passed five-four; I was one of those against this step), the public meeting (unanimous) and the notice to OLG (unanimous).

(The Whereas preamble statements were not voted on. I would have taken exception to the statement there there are significant “monetary and ancillary benefits to the taxpayers and businesses of Collingwood” had that discussion happened. What about the detrimental effects? What will they cost us?)

To put this in context, the Ontario Lottery and Gaming Commission (OLG) has identified this general area as one of the preferred locations for a new casino (basically a warehouse with 300 slot machines – Georgian Downs has 1,000, Rama has 2,500). Collingwood is one of four regional municipalities that signed a memorandum of agreement (MOU) this summer to collectively support a casino in Wasaga Beach, if the Beach wanted one. The Beach would share the revenue with its neighbours in return for our support.

Statistics cartoonThis motion essentially suggests Collingwood would ignore the MOU and apply on its own for a casino without the regional sharing or cooperation. If Collingwood was to get the casino, I would argue we should still share the profits with the other consignees, because to do otherwise would not be honourable.

Let’s look at what’s involved with the survey Council approved last night.

We want to get 400 qualified answers (a qualified sample for a population of 20,000 with 0.95 confidence level is 378. See www.berrie.dds.nl/calcss.htm. Our population with part-time residents is closer to 25,000 according to our staff estimates, and we get many visitors, so I’m rounding up a bit to simplify the math below.

An unqualified response is worthless. And a smaller sample is equally worthless because it reduces the validity of the results. We need a good level of confidence in the results to determine if they actually reflect the community’s wishes.

But what part of the community is bring asked? The respondents need to mirror our own local demographics. What if 75% of respondents are between 18 and 25, and the majority of that group wants a casino… is that more significant that if the remaining 25% unanimously reject it? How do you weight the results?

We also need to know in advance what’s the bar for acceptance or rejection? 51%? 60%? 66%? 75%?

What if it’s a 50-50 split? What is the criteria for saying yes or no? Is a simple majority enough (50% plus one) to decide either way?

We didn’t get into that, last night, but it is a significant topic for heated debate. And we can’t proceed to a decision without having established the criteria.

Someone with experience and education will have to design the survey - establish the methodology, then create the many questions necessary to qualify and quantify the results. You need a professional pollster to do this, probably someone with a university degree in statistics or public relations. It can’t be handed off to someone without at least some experience in poll and survey design and in data analysis.

Demographics cartoonStaff and council will have to be interviewed first to determine the appropriate methodology, the nature of the questions, the sort of result expected, the community profile, etc. And then the designer will need to get final approval for the proposed questions. So say at least a week for the design and interview phase.

Someone will also have to design a template for recording the answers. This is probably the easiest part: we could either buy pre-packaged survey software. We could have a staff or contract person code a rather complex, large Excel sheet, too, or an Access database template.

Based on my experience with Excel and database programming, that shouldn’t take more than four or five days once the questions have been compiled and approved. It’s quicker to purchase something and just enter the questions, and let the software crunch the numbers as they get tabulated. That might reduce the time for the template preparation to a day or two.

Let’s also assume the time per person to identify a potential candidate from a tax list or phone book, call them, ask them the qualifying questions to be sure they are in the target audience (not children, not employed by the municipality or a spouse of such an employee, or are employed by the OLG, are residents not visitors, own or rent property in the town, etc.), ask the necessary demographic questions (age, gender, income bracket, marital status, employment status, etc.), and then ask the actual survey questions is 10 minutes per person.

That’s not very long – about half of what professional pollsters usually allocate per call.

Add another five minutes per person for the caller to fill in the forms on the computer, check the person off the list, record the data in the paper record and so on.

That’s a mere 15 minutes per person now. That may be reasonable time for a survey of this sort, but it leaves no margin for error or contingencies.

There’s no leeway for wrong calls, for answering callers’ questions, for explaining the nature of the survey when asked, hangups, busy signals, no responses, pens running out of ink, computers crashing, invalid respondents, etc.

StatisticsThat’s 6,000 minutes to get 400 qualified answers: 100 hours. At the average 7.5 hours per day, that’s 13.33 days non-stop. Let’s give the caller and extra 1.7 days over that period as contingency for unanswered calls, bathroom breaks, talking to staff and supervisors, making photocopies, getting pens, making backups, getting a coffee… say 15 days minimum for one person, non-stop, to get a reliable sample with any statistical accuracy and validity.*

Four working weeks total time so far. Assuming, that is, there are no delays, and nothing goes wrong, that the washrooms aren’t busy, pens don’t run dry, and there’s no lineup at Tim’s. Plus a week to prepare the survey.

Obviously we want it sooner than that, so let’s triple the number of workers to get it in one week: three people working non-stop for five days, calling residents, asking questions. Again, no contingency or leeway has been allocated – we expect 100% efficiency.

Then, once we have our 400 qualified respondents, we need someone to collate the responses and produce a report on the answers, breaking down the responses by the demographic criteria (are you a full or part time resident, are you currently employed, age, gender, family income bracket, etc.). And get it printed for council and staff, and make a public presentation to council. We may be able to get the report in a week after the survey has been completed, if we push hard.

That report and analysis will require someone experienced in statistics and demographics to analyse and break it down; maybe we can use the same person we used to design the survey.

So we’re at a minimum three weeks from the design stage to the final report, and no time or effort wasted in between. We need at least three full time staff and one professional pollster/statistician/report writer to do it in three weeks.

Who will we use to do the calling and which professional statistician will we get to write the report?

If we use staff for the calls, who trains them and how long will it take to train them? Which three people on staff have at least one week of uninterrupted time they can dedicate to this? (If we do have staff with that much free time, I want to raise this at budget time!)

Let’s say we also want to ask a qualitative, not quantitative question like, “Why do you think a casino would be good (or bad) for the town”? Something that requires more than a simple yes or no answer. That would add another several minutes per caller to take and record the answer. My time estimates above are very, very conservative, by the way. As it says on www.dobney.com/Research/MR_basics.htm:

In terms of cost, most market research is charged on a time basis plus a management/design fee. If you took a general face-to-face population study of 1000 people. You might allow 15 minutes for the interview, 20 minutes finding/contact time, 10 minutes for processing each questionnaire – so 45 minutes per interview or 750 hours of time (100 days), on top of which would be added time for questionnaire design, production and dispatch, interviewer briefing and management, creation of tables, analysis and presentation. Typically on a straightforward survey these elements should add about 15-20 days, although at a higher daily rate.

Can we use internet polls or Facebook instead, as Counc. West suggested? Sure – if you want the results to be entirely meaningless, and statistically and demographically worthless – simply a pointless “feel-good” exercise that gets trashed and humiliated in every media. It would be just as accurate to check the Magic-8 Ball for an answer as to conduct a typical online poll.

(You can read my personal comments on the validity of internet polls here: www.ianchadwick.com/blog/are-internet-polls-valid/ )

T shirtWe could hire programmers to write a secure website that has login and authentication controls on voters, and some data collection and analysis programs. We would still need to have qualifying questions and poll questions written by a professional to be sure people’s responses were valid, and someone equally qualified to write up the report later. It would add time to the exercise and what’s to guarantee that we will get the necessary number of qualified responses within the time frame before the deadline? None.

Or we could simply buy the services of one of the many online survey companies to collect and collate the data for us. We still need the professional to design the questions and create the final report. The disadvantage here is that to get a qualified response in an adequate sample may take months, because there is no incentive for users to complete the survey. Plus we’d have to advertise and promote the survey site to try and get residents to visit it. Radio ads, print ads… the costs keep mounting.

Whatever we chose, it will cost us in both time and money to achieve anything meaningful. To get those results before we have to make a report to the OLG (Nov 16) is unlikely.**

So I ask what I asked last night: does anyone have the slightest inkling of how much will this survey cost the municipality and how much staff time will be put into it? What if it cost taxpayers $50,000? $60,000? Or more? Will it be worth the money?
~~~~~
* Say one in two people who answer the phone proves to be unqualified (i.e. a child or non-resident) and it takes five minutes to determine that and do the paperwork to record that call. That would add another 2,000 minutes to the total time to get 400 qualified respondents. Or 33.33 hours (another 4.4 working days). If only one in four is unqualified, but one in four is a no answer or busy signal (1 minute to record this), then it would add 22.8 hours or just over three days of work.
** I have already expressed my opposition to the process – I believe we should follow through with the MOU and support Wasaga Beach’s bid to be the host community.

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Should we sell naming rights to public property?


Selling namesI was recently forwarded a link to a blog post about selling naming rights for public buildings to corporations. The author writes,

Last week, I wrote about “the halo effect” on events, buildings, and properties that have had multiple names, all of which have been commercial. The other area we often advise on is the sponsorship naming rights of iconic buildings “owned” by the community or named after community leaders. Often a building may be named after a past politician or community leader. Brands interested in naming such properties must take into account these situations and be prepared to invest accordingly.

As a municipal politician, I am always interested in how public property is named because these names are, for the most part, permanent, and say something about how our community presents itself and its heritage. Public property is not merely the bricks and mortar: it can also be a public event or activity. In a previous post, the author commented positively on the selling of naming rights to a public event in Vancouver:

A few weeks back, I wrote about my experience at the Honda Canada Celebration of Lights (COL) event in Vancouver. It was awesome! This is a fantastic property that has had more naming rights than China has tea. But when Score Marketing Inc. was able to bring Honda into the naming title for the COL this year, it was great. It is an old event that has been around a long time. It has had its ups and downs. But as the property rejuvenated itself, making it more applicable to the audience and worked with corporate sponsors such as Honda and The Keg, it was fantastic. Mature properties can be refreshed. The COL truly did this and it worked for the audience, the sponsors, and the property itself. To those involved—well done!

I am not convinced. The author writes (in part II):

So yes, you can place a corporate name on a community property and benefit from it. Both the selling property and the brand can reap rewards, as can the users of the properties. When there is an activation plan in place and a PR plan, it works well. When due diligence is not undertaken, it can be a catastrophe!

To me, the benefit seems limited solely to money, at the expense of community pride, heritage and the recognition of our own citizens. And I don’t mean just former politicians. We have many people who have contributed to the greater good of our community – volunteers, teachers, librarians, editors, museum curators, historians, writers, business people, philanthropists… why shouldn’t they get the recognition, rather than some international corporation?

The image, above, is from an Ottawa Sun piece on the selling of Ottawa. It’s a satirical piece, but it makes a point.

Question: “Would you only try to sell corporate names?”
Answer: “Not at all. You could also market products — the way a beer company features a particular brand or a car maker a specific model. Small villages would be ideal for this. What about Manotickle Me Elmo? ”
Question: “The city says it wants to sell naming rights not only to its facilities, but to its programs and events as well. Do you see opportunities there?”
Answer: “Absolutely. It’s a stroke of genius. I don’t think we pay these people enough. ”
“City department’s with marketing budgets could keep it in the family by promoting themselves on other city of Ottawa properties. That way their budget would just be turned back into city coffers, making the accounting real easy.

The CBC news story about the discussion noted that,

…the single largest potential generator is exclusive naming rights for city buildings. Officials have identified 16 recreation facilities for possible re-branding, including the Nepean Sportsplex, Kanata Leisure Centre and the St-Laurent Complex.

“What we want to make sure is that folks don’t get the sense that we’ve, you know, kind of sold out and all we’re doing is letting big business and advertising take over the city,” Taylor said.

How could anyone NOT feel like Ottawa Council was selling out? The evidence suggests clearly that, by turning our national capital into an advertising space for corporations, it has.

I feel it’s a bit like selling your soul, if it’s just about the money. Had that corporation contributed something significant to the wellbeing of the municipality, and we wanted to recognize their generosity, I might support it. I could support a street named after a historical business that was once located nearby. But not simply sold to a company without a business and social presence here.

Even naming after an existing business is tricky. I’m reminded of the Molson Centre in Barrie. Molson closed its 200,000 sq. ft Barrie brewery in 2000, putting 300 local people out of work. Today, Barrie residents still have a sports arena named after the long-departed brewery, a daily, and embarrassing reminder of that closure. The adjacent Molson’s Park, a park and concert venue, was quickly renamed to Park Place, probably to try to help erase the memory of the company’s departure. It was closed a a public space and re-opened as a commercial business park a few years ago.

Rather amusingly, the abandoned brewery was used as a rather large grow-op until it was discovered in 2004, prompting many jokes at the expense of both Molson and the City of Barrie.

Obviously the name Molson is not highly respected in Barrie these days, even though they contributed to the community in the past. The name still lives on in the arena. Had the arena been named after a historical figure, its name would still have the same respect as it had when built.

Where do you decide to draw the line? Should we sell naming rights to all public buildings and property for some ready cash? What about the library? The curling club? Town hall? The terminals? The new ice rink? Should we sell naming rights to streams, to streets, to parks? What about events and activities? The farmers’ market? The harbour? You could potentially sell naming rights to anything municipally owned.

Collingwood would then seem less like a town than a sprawling advertisement. Local colour and flavour would be diluted by the brand names. Hume Street might be renamed Hyundai Street. The water tower could become the Google Tower. Sunset Point Park could become Microsoft Park. We could host the Apple farmer’s market and the Sony Elvis Festival. Why not sell the name of the town, too? After all, most kids today probably know more about Coke, Nike and Samsung than Cuthbert Collingwood.

Toronto recently approved a naming policy like this:

Rob Ford’s executive committee approved a city naming rights policy Tuesday that critics fear will turn Toronto’s public space into an advertising free-for-all.

The city already has the ability to auction off naming rights to city property and events, but the new policy standardizes the process and will see the municipal government take an active role in soliciting cash from outside parties in exchange for the right to rebrand public assets.

Personally, I think our identity has been homogenized enough through all the cookie-cutter franchise businesses and restaurants that pervade Canadian cities. I would not want to further erode our own local identity through selling naming rights for public property to outside corporations and businesses. The money just isn’t worth the long-time cost to our heritage.

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Are internet polls valid?


Internet pollHow valid are internet polls? Are they credible for making serious or significant decisions, or merely as general – even vague – indicators of intent? Are they equivalent to paper (and phone) surveys?

No. At least that’s what many experts say. Yes, they can be cost-effective, and good tools to engage the community. But like online petitions, they seldom have sufficient controls that restrict access to the relevant respondents. Anyone with a basic knowledge of how the internet works can easily bypass the limited security and vote numerous times. Often all it takes to get another vote is deleting cookies in your browser tools. More sophisticated users can create voting bots that automate the process.

Time poll hackedYou can read many articles on how to easily hack polls and cheat them. Some poll hacking is actually quite entertaining and imaginative, like the hack of the 2009 Time poll on the most influential people. The point is that polls are vulnerable to a variety of techniques. As one programmer noted about the Time poll:

“I took a look at the process of voting with a very basic set of tools on Firefox: Firebug and LiveHTTPHeaders. What I found is that when you submit the rating, it calls another page and passes a key, the rating, and the poll information through the URL to the page, like so:

http://www.timepolls.com/contentpolls/Vote.do?key=eba3a55e955bc93ade4fc820649cde04&rating=9&id=1857552&pollName=poy2008

Theoretically, then, you could hit this page as many times as you wanted with any rating you wanted, and drive up a candidates’ score. Though one would expect that Time would have figured that anyone could game the system, it’s easy for a programmer to forget that what they don’t intend for public viewing may still be visible, and that they always need to check to ensure that the data they expect is the data they are getting.”

Generic online polls are easy to create and many are free – this makes them attractive to businesses, media and political groups that don’t have the resources to do phone or door-to-door surveys. How many of these instant polls are actually mining participant data can’t be determined, but you have to expect the companies to get some return for a “free” service. Some media clearly use polls not as a count of anything specific, but rather as a measure about how engaged people are on an issue – and how much attention they are paying to that particular media’s coverage of it.

As one Australian study concluded,

“…online polls cannot be considered as an alternative to using paper based surveys. The independent sample t-tests results obtained for the questions administered using a paper based survey and those through an online poll showed that in the majority of cases that there was significant difference between the means. The implication is that online polls cannot be used to survey a cohort of people replacing the more costly paper based survey.

Online polls and surveys are generally open to anyone with an internet connection. Similar to clicking the Facebook “like” button, most online polls simply count clicks, but don’t qualify them by demographic – gender, region, sex, age, income or anything else that might matter. While some may believe 12 and 13-year-olds should be able to vote for any issue, they are not really old enough to appreciate the many facets of any political or social issue. But how do you tell if a vote was cast by a child or an adult?

Unless you have qualifying questions that ask personal information to identify the participant as belonging to the target demographic you need, you can’t distinguish between valid and invalid votes. That makes them all invalid.

Everyone on Facebook knows that the count of “likes” is irrelevant because Facebook lacks a corresponding “dislike” button to provide balance. Without that, the number of likes or followers has to be measured against Facebook’s almost one billion subscribers. Having 1,000, even 100,000 “likes” is a small percentage of the total possible. But even with millions, you have no way of qualifying those “likes” by any meaningful categorization. Yes, Facebook can do it, but they’re not giving the important data to users free. Besides, when it comes down to it, “likes” may make the user feel better and more popular, but they don’t add up to much else than self-importance.

It used to be the count of page hits that people boasted about. That quickly ended when website owners started putting “counters” on pages that faked the numbers, or started with high numbers. To get a real picture of website use today you need sophisticated tools like Google Analytics that identify time spent per page, whether the page was visited by a search bot or a human, whether the user went to other linked pages within that site, the search terms used to land on that page, etc. Online surveys without that sort of statistical analysis are much like the old page count numbers of the 1990s.

Some online petitions and polls even allow the same person to digitally “sign” or vote more than once. Some petitions allow participants to be “anonymous” to others (which clearly defeats the purpose of a petition as a tool of democracy). Again, that opens questions about validity and credibility. Anonymous online comments or petition signatures have no credibility in the democratic process.

Because these petitions invite comments, it’s not uncommon for people to use them as sounding boards for comment and griping, rather than for their intended purpose of gathering support for a particular position. Bitching about the state of government may be stress-relieving, but it is not relevant to the petition and dilutes the intended message.

Any online petition has to be carefully combed for duplication and repetition of names. Even once these are winnowed out, how can anyone determine the age or location of the signatory unless that information is required when signing and provided as part of the presentation? How do the presenters insure the remaining names are valid in respect to the subject of the petition? This is one reason why paper petitions still have considerably more validity than online ones.

Crazy pollsI have voted in online polls and surveys about American politics and presidential races. I’m a Canadian so my vote, my choices should be meaningless, yet there were no qualifying questions posed to restrict access to Americans of voting age. What if the Chinese government took a serious interest in the American presidential race and used US online polls to sway the results towards Chinese goals? Why not? If a poll by one of the two parties asked whether the US Army should be disbanded, wouldn’t it be in the national interests of, say, Iran, China, North Korea, Russia or Syria to push the poll numbers up towards yes and get that onto the candidate’s platform?

Could US policy be shaped by such polls? Not yet. At present there’s a good level of skepticism about online polls among politicians and their strategists. Making a claim that “70 percent of Americans want to disband the army” based on an internet poll would be not only incorrect, but stupid.

Similarly, if we run a poll asking if school should be two hours shorter and we get 12,000 yes votes, and 3,000 no, should school boards seriously consider reducing school hours? What if you found out 11,000 of those yes votes were cast by students under the age of 18? Would that affect how the poll was perceived by educators and administrators? Of course. Qualifying data is always necessary to validate the results.

Have an opinion on something? Anything? There are

On Sodahead, a popular opinion site, here’s the latest series of polls you can vote on, taken from the front page:

Do Father-Daughter Dances Promote Gender Discrimination?
Arnold Schwarzenegger Releases Book Trailer: Are You Interested in Reading His Memoir?
Will J.K. Rowling Find Success Beyond ‘Harry Potter’?
New Studies Cite Stronger Link Between Soda and Obesity: Do You Drink Soda?
KFC Closes Restaurants in Pakistan Amid Protests: Should U.S. Retailers Get Out of the Middle East?
Is Vogue Featuring Domestic Violence On Its Cover?
Which Show Are You Rooting for to Win the Emmy for Best Comedy Series?
Are Celebrity Video Games Awesome or Annoying?
Which News Anchor is Least Likely to Lie to Viewers
What were you most excited to leave behind after high school?
Do You Multitask at the Movie Theater?
Does Kanye West Have a Sex Tape?
Are These GPS Shoes Wonderful or Weird?

Perhaps it’s just me, but whenever I visit this site, I keep asking myself “Who cares?” Were these questions created by bored 15-year-olds? Any number of irrelevant, pointless, puerile polls are available online to people who want to express an opinion, but face it: the results aren’t going anywhere because NO ONE CARES about the results. They’re just there to make you feel engaged, let off steam, and think you’ve contributed to something.

For any opinion poll to be valid, it needs to meet certain crucial scientific criteria, including sample size. Most online polls don’t meet any serious selection criteria at all, which means they’re simply for entertainment, like horoscopes.

What is a valid sample size that gives a result meaning? One percent? Ten? Twenty five? What is the effective sample size for, say, Collingwood, with a population of 20,000?

Let me quote at length from an answer on how polls have to be conducted and what sort of sample size is relevant:

You have a two part question – but you didn’t realize it. The question, which you asked, is: “What should my sample size be for this test?”

If you go to the Sample Size Calculator website (www.berrie.dds.nl/calcss.htm), you can find this:

The parameters you are setting are:
1) Population – the number of people in the world who will be seeing your website. Let’s assume that your population is “everyone in the world.” So, if we use a very large number, say, 1,000,000, we will calculate the maximum sample size needed.
2) Confidence - this is how sure you are going to be that the results of your sample reflect the true population. The higher the number, the larger the sample size. This is the “certainty” of the results. Customarily for most marketing work, 95% confidence is ample. The default in the website is set at 0.95.
3) Margin – This is how much error you are willing to allow. If you allow 5% error, that means that in a sample size of 100, if the results are 50 clicks, the true number of clicks could be between 45 and 55 clicks. This is the “precision” of your test. The small this number, the larger the sample size.
4) Probability - this is the value of the result you expect to get. For instance, if you expect to get 50 clicks out of 100 views, this value is set at 0.5. Of course, most of us don’t know this value. But the good news is that setting it at 0.5 yields the largest sample size. If the number of clicks is 20 or 80, the confidence increases for the same margin or the margin decreases for the same confidence. And this is a good thing.

Sample size, of course, determines cost of the test. In your case, this is time. If we use the parameters of a population of 1,000,000 with 95% confidence for 5% margin of error with a probability of 50%, then the sample size is 385. For a 1% margin, it’s 9517. You are at about 1.45% now. That means that you are within 65 of the true population result. Additionally, assuming the number of views are pretty close, this means that if the results of your test can tell the difference between the two websites as long at the results are different by more than 65.

The second part of the question – that you didn’t ask – is how do I determine if the two results are really different. For this, you do another test – a Chi-squared test. You have a hypothesis that the two results are the same versus the alternative that they are different. For the test, we look at the observed values versus “expected values.” Expected values are what we’d get is we added the total clicks for both tests and divided by total views and then multiplied by the views for each:

3760/9060 = 0.415
Expected values
4550 * .415 = 1888
4510 * .415 = 1872

Divide the difference of the expected values squared by the expected value and add the two values:

(2010 – 1888)^2/1888) = 7.883
(1750 – 1872)^2/1872) = 7.951

Sum is 15.834. Using a Chi-square table like at: http://www.richland.edu/james/lecture/m170/tbl-chi.html

If we set our confidence at 95%, we use 1 – .095 = 0.05. Our degrees of freedom are calculated by subtracting 1 from the number of proportions in our test: 2-1=1. So, for 95% confidence, we test the value of 15.834 against 3.841. Since 15.834 is larger, we reject our hypothesis that the two results are the same and accept the alternative hypothesis that they are different – with a much greater than 95% confidence.

So, as Nelson (nelsonm) stated in about 20% of the space, you’re done. Looks like version A is the best with a greater than 95% confidence.

Using the sample size calculator mentioned above, here’s what I calculate for a reasonably accurate survey for Collingwood. Based on a population of 20,000, a confidence level of .95, margin of .05, and probability of .50, the minimum sample would be 378 to get a reasonably accurate assessment.

That’s a fairly small number. But how can one determine the numbers to be punched into the various parts of the equation? What’s the confidence level, margin of error? Change the margin of error to 0.01 – a mere 1% error of margin – then you need a sample size of 6,491. Which number do you change to account for duplicates, outside (irrelevant) votes or votes made by children?

And let’s not be fooled: online polls can be and have been the target of special interest groups who want to express their own agenda. Election polls are particularly vulnerable to this sort of nefarious activity.

Journalists have to be particularly suspicious of online polls. The National Council on Public Polls (NCPP) provides 20 questions a journalist should ask about poll results. Among these is:

How were those people chosen?
The key reason that some polls reflect public opinion accurately and other polls are unscientific junk is how people were chosen to be interviewed. In scientific polls, the pollster uses a specific statistical method for picking respondents. In unscientific polls, the person picks himself to participate.

In other words, self-participation is unscientific. A bit further down the page, it notes,

But many Internet polls are simply the latest variation on the pseudo-polls that have existed for many years. Whether the effort is a click-on Web survey, a dial-in poll or a mail-in survey, the results should be ignored and not reported. All these pseudo-polls suffer from the same problem: the respondents are self-selected. The individuals choose themselves to take part in the poll – there is no pollster choosing the respondents to be interviewed.

Governments cannot govern by poll. That’s not leadership. But attempting to govern by internet poll is not merely foolish but potentially dangerous. There is little if any way to determine the source of the votes. You might as well govern by magic ball or coin toss.

So when I read a statement like, “A community poll has shown that 7 out of 10 residents support the one community centre concept” I have to ask, who did the poll, where, when and how was it conducted? That statement turns out to be based on the results of an Enterprise-Bulletin online poll, which had approximately 200 results – 200 unqualified, unscientific results. As pointed out in the quote above, a sample size for Collingwood to get a reasonable assessment of public opinion would be at least 378 QUALIFIED votes. Qualified means a resident or taxpayer, of majority age, who understands the question being posed.

Ipsos-Mori research
Who conducts the poll and who provides the results is also important. Voters on the left don’t trust polls produced by voters on the right and vice versa. Some media are trusted to be objective, others – Fox and Sun News, for example – will always be suspected of having a bias towards their particular political slant. And the majority doesn’t trust the government to accurately and objectively present figures.

My final point has to do with the questions themselves. Asking “Do you like ice cream?” is asking for a general personal opinion and really doesn’t need more choices than “Yes, No, Sometimes.” A more specific question would be, “Do you like butterscotch ice cream?” Ice cream manufacturers are not going to change their business plans based on these rather vague questions, however. They might pay more attention to a question asking participants to select from a list of flavours not currently made, but one which they would like to see available.

Asking “Should we build a new town hall?” is an iceberg question: it hides a larger mass of questions below it: “What will it cost?”, “Will it raise my taxes?”, “Who will benefit?”, “Why do we need one?”, “Can the old town hall be refurbished?”, “when will it be built?,” “where will it be built?”and so on. Participants need answers to all those hidden questions before they can properly answer the seemingly simple question posed about building a new town hall. Otherwise, the answers on that poll are essentially meaningless.

A more reliable question might be, “Should we build a new town hall on the western side of town away from other municipal services, if it will take five years, disrupt some municipal services during construction, cause intermittent road closures, raise your taxes by 10% a year, have it located at the edge of town, result in hiring more staff, and incur greater operating costs when it opens, despite staff recommendations that we just refurbish the old one?”

Even that doesn’t include all of the factors necessary in the decision making process: what to do with the old town hall, should local contractors get preference in the tendering process, will there be local jobs created, can we get support funding from other governments, is the building “green” or LEEDS certified, do we have to buy or expropriate property, is the site currently zoned for it?

Most of all it doesn’t answer the biggest question: why do we need one now?

Perhaps, if you can vouchsafe that the participants in your poll have all paid close attention to the debate about building a new town hall, that they have attended council meetings to watch the debates, have read all the staff reports, have listened to the treasurer expound on the financial implications, have read and watched the local media to gain insight and understand the differences of opinion – they might be able to answer “Should we build a new town hall?” without further refinement. Good luck finding enough people in that category to fit the necessary sample size to validate the results.

Even if you could find such a group, the results can’t simply be reported in terms of yes and no votes. Demographic breakdown of the results is important, too. Politicians should be told the geographic location of the participants (how many west-end participants voted no compared to the east-end, for example), their age groups (are working parents more in favour than retirees?), gender, whether they live in town full-time or part-time, whether they own a vehicle or use public transit to get around town – all become parts of the decision-making milieu.

Most internet polls are merely for entertainment purposes. They harmlessly allow us to believe we are being engaged and are participating in the process, and they make pollsters happy to receive the attention. They are, however, not appropriate tools for making political or social decisions unless they are backed by rigid, scientific and statistical constraints.

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The Erosion of Civil Debate


Uncivil debateI’ve been dismayed by the tone of the recent debate over the town’s proposed and new recreational facilities. Not by the debate itself – I love the engagement and interaction, even arguing because it’s intellectually stimulating – but rather by what has become an increasingly strident, angry, confrontational and personal tone in many of the comments council has received, or which have been directed towards council.

I’m disappointed because I know we, as Canadians, can have rational, calm, thoughtful debate without rancour, without resorting to insults and name-calling, without raising our voices in anger, without resorting to gossip and rumour or trying to misdirect the argument with personal attacks and innuendo.

In his book, Civility: Manners, Morals, and the Etiquette of Democracy,, Prof. Stephen Carter writes that, “Civility involves the discipline of our passions for the sake of living a common life with others.” Among the reasons he gives for why civility is important in a democracy:

Civility reminds us that in a democracy all our actions must meet the test of morality, and that our ability to discipline ourselves to do what is right rather than what we desire is what distinguishes us from animals;
Our adherence to standards of civil behavior serves as our “letter of introduction” to our fellow citizens, thus helping to build community;
By treating each other with respectful civility, we help make bearable the many indignities and frictions of everyday life.

Constantly attacking, criticizing, verbally assaulting, haranguing and hectoring some person or group only increases that friction. Worse: it builds barriers that become insurmountable rather quickly.

In several places, Carter reminds us that civility is a discipline, something that has to be learned and practiced, a conscious act of engagement with our fellow humans, one that makes a daily statement about not only how we value community and society, but what we give to maintain them in working order.

I’ve followed Canadian politics for more than 40 years. As I recall, debate in Canada used to be much more civil. Canadians are, for the most part, polite, civil, respectful and dignified people. However, that seems to be changing as our cultural, political and social interactions become more American in tone.

Canadians used to be known for respecting differing views and accepting that differences not only exist, but contribute to the complex makeup of any diverse, democratic nation. But as the American political debates became more and more angry and confrontational, and American society became more violent, litigious and polarized, so did ours.

Ad hominem argument
The Conservative “attack ads” of the last two federal campaigns showed that incivility, personal and ad hominem attacks were the new norm for federal interaction, creating nothing but friction between parties. The NDP and Liberals responded to the vitriol with similar attack ads against the Conservatives. Tit for tat does not make it right, merely increases the volume of the argument. Debate should always be about the issues, about the decision, or about the process: never about the person or people.

As one man wrote in a letter to the Toronto Star:

Surely it is not delusional to think that healthy democracy depends more on civil discourse and quality debate than “a complex set of circumstances” that leads to political forms and practices.

An editorial in the Chilliwack Times opined about a local issue that had become angry and divisive thanks to its lack of civility,

We shouldn’t accept these types of tactics as simply part of the usual political rhetoric. Using loaded language and unfair comparisons muddies the truth and makes the public even more cynical. It can also create bitter divisions among different groups and demographics, which does nothing to foster meaningful and progressive change.
We’re not naive, we know that political rhetoric is often bitter and almost always self-serving. But hopefully, more of our leaders will realize the value of appealing to people’s common sense and decency rather than their outrage and fear.

Anyone who has seen the often puerile behaviour of our federal representatives in the House of Commons knows that our government behaves more like a pack of squabbling, potty-mouthed school children than reasonable adults when debating issues in the House. But that tone seems to be spreading to all levels of government.

The late Jack Layton attempted to keep his party above that morass of bad manners; to engage in civil debate, and to return some respectability to the House. Sadly, he died before he could achieve much in this goal He knew that a lot of people look to our government as their role model for political interaction. Well, they used to, as I recall from my upbringing. But even if we have lost respect for parties and leaders because of their attack tactics, we mimic them, consciously or subconsciously, at many other levels.

In Ontario, NDP leader Andrea Horwath told a university audience that Ontarians are tired of the adversarial trend provincial politics have taken:

Ontarians are tired of “attack politics,” says New Democratic Party Leader Andrea Horwath, who called upon her two main political opponents Thursday to stop the name calling.
People are “tired of the dirty sand-box fighting and I think people deserve a true debate on the real issues and a true look at where the leaders stand on some of the (solutions) to the problems facing Ontarians,” Horwath told a crowd at Laurentian University.
Horwath said she’s challenging Liberal Premier Dalton McGuinty and Progressive Conservative Leader Tim Hudak to “stop the hiding behind our war rooms and the missives of nastiness that get launched across our bows.
“And let’s start actually having a real serious conversation in front of the voters about how we’re going to fix some of the problems facing them and their families.”

Unfortunately, her call for civility has fallen on deaf ears. In a recent column in the Enterprise-Bulletin, Brian Macleod wrote about the parallels between Ontarian and American presidential politics:

Ontario politics are moving from partisan to polarized, and the only one that’s standing aside from an ugly debate during the next election is a re-emerging Premier Dad.
And despite the polls, don’t count out Dalton McGuinty just yet.
(snip)
The polarized battle is shaping up between Tory Leader Tim Hudak’s anti-union policies and NDP Leader Andrea Horwath, whose party has always had labour at its base.
(snip)
When Hudak’s party lost the Kitchener-Waterloo byelection earlier this month to the NDP — a riding his party held for 22 years — we got a hint of what is to come. He blamed the loss on “union bosses,” especially teachers unions who supported the NDP.
(snip)
Voters found Hudak’s unfocused policies wanting in the fall election and they don’t seem to be warming up to his fiery anti-union posture either.
In a sense, he’s doing a Mitt Romney, writing off an entire portion of the electorate in pursuit of votes from those who see unions as Ontario’s economic problem.

There’s a new political pejorative: doing a “Mitt Romney.”

Municipal politics, especially in a small town like Collingwood, are for the most part, individual, intimate and above the quagmire of party politics (our last term being somewhat of an exception). We have always been able to engage one another in mature, calm discussion because there was no ostensible difference between politician and ratepayer. Unlike federal and provincial tiers, we don’t get a full-time salary with a big office, gold-plated pensions, exceptional perks and can stand aloof from our electorate in a distant city.

How to leave commentsMembers of our council are your neighbours, friends, family. We are employed here, or retired here. You will run into us in the grocery store, downtown, in the mall, in the beer store, at the arena with kids and grandkids, at a restaurant or pub. We share the same concerns, pay the same taxes, drive the same roads, stroll the same parks as everyone else here. We don’t get a pension for our effort, and we are paid a rather small stipend to shoulder the responsibility we carry. The reward is not in money, or power, or glory, but rather in the giving of service to the community.

We are all here at the council table because we all care about this community.

Whether you agree or not with an council member’s vote on any matter, you really should respect them for taking on the responsibility of making that decision publicly, under the watchful eyes of the media and the community. None of us would knowingly do our home town harm – we vote for what we believe in our hearts is the best for everyone.

I owned and operated a retail business here for 11 years. People used to come into my shop weekly, often daily, to discuss local issues, local politics. No one screamed, no one lost his or her temper, even when we disagreed (and quite a few did). It was all very civilized and mature. We could talk one on one and act like adults who agreed to disagree. Sometimes having these one-on-one conversations helped to clear up misinformation or misunderstanding about process and decisions. I enjoyed those discussions. I enjoyed their tone, I enjoyed sharing ideas.

Angry emailCouncillors get a lot of letters, although today we get more email than written letters. People agree with us, people complain about us. Both are expected, both are welcome. But for the most part, written letters have been more genteel and civilized. Email is often more accusatory, more hectoring. Some people recently demanded we do what they want us to – no please, no thank you, no calm laying out of the logical value of their preference: the writers belittled our decision, then demanded we rescind it an implement their choice. That tactic will not encourage cooperation or compromise.

Few letter writers in the past used words like fraudulent, underhanded, retarded, or accused us of twisting the facts to suit our own goals. Email, however, has grown more strident than old-fashioned letter writing, possibly because it’s easier, faster, and done with less consideration than handwriting a letter. The act of penning a letter on paper gives people more time to think through their response. And letter writing is personal: you write a a person, to someone you know or have knowledge of – a person, not a thing or a machine. You have to fold the paper, put it in an envelope, walk it to the post office or town hall.

Email is a message typed onto a screen and sent to an impersonal URL with a click of a button; no emotion, no engagement, no personalities involved. And certainly not much respect for the feelings of the recipient. Facebook, forums, Twitter – they’re the same. We respond to a machine, not to the person. Anger is a common reaction on Facebook, especially when the other person has attempted humour or irony, neither of which are conveyed well through simple text.

Stephen Carter wisely admonishes us that, “Civility requires resistance to the dominance of social life by the values of the marketplace.” Within his concept of marketplace, I would add the influence of social media on our interpersonal interactions.

No one ever agrees with every government decision. That’s democracy, and we all have the right to disagree and say so.

Some people, however, believe that, when a government doesn’t do what they expected them to do, or what they demanded from them, it was a personal attack against them. They believe the politicians who didn’t obey must be dishonest, on the take, pursing private agendas, or looking to reap some personal benefit from the decision. They believe the politicians were ill-informed, uneducated, ignorant of the facts, simply because a different course was chosen. This leads to angry and unfounded accusations of malfeasance and underhanded acts. We’ve seen that sort of attack on Facebook and in other online posts about council’s rec facility decision.

Punch faceOnline debate is generally uncivil because it’s a solitary act, not a dialogue. It lacks the indicators and signs we get from face-to-face discussion and meetings: tone of voice, inflection, gestures, eye contact, touch… without those, internet arguments almost invariably deteriorate into angry, self-righteous confrontation, and verbal abuse. They often become an exchange of vitriolic hyperbole and escalating accusations.

It’s hard to believe anyone accepts the notion that eight of nine council members conspired in secret with numerous staff for 45 days to have a report make a predetermined recommendation, without a word being leaked during that time; that eight of nine council members could so blithely violate their oath of office, code of conduct, our procedural bylaw, our procurement policy, the Municipal Act and the Municipal Conflict of Interest Act, without the clerk or her staff or any department head challenging them (or calling in the police). But that rather wild notion seems to be going around the coffee shops and online.

It’s even harder to believe that eight of nine members of council would collectively and illegally conspire for some as-yet-undefined “personal gain” that would benefit only one or two of them, when there is clearly nothing to be personally garnered by any of them. It doesn’t make any sense.

The debate has also been marred by some malicious gossip, innuendo, disinformation, unfounded claims, misinformation, and a few angry but fallacious accusations that implicate people outside council in the result, but who have nothing to do with council’s decision. It has, in a sense, become one of those angry conspiracy theories that build like a storm feeding on its own energy looking for a place to explode. This is not from the majority; I believe it is just a small, disgruntled group taking advantage of the contentious rec facility issue to hurt the reputations or credibility of some council and staff. Their interest in the actual argument about rec facilities is likely remote. But they have managed to flavour the debate with an acrid, sour tone. This has, in turn, polarized the two sides.

Like I said earlier: it’s not the debate that worries me, nor any disagreement: it’s the confrontational, personal-attack tone some of it has taken on. Fortunately, the debate is moot now, since the contracts have been signed and we’re moving forward. Perhaps the tone of future debates will move forward, too, and we can restore some of that old-fashioned Canadian civility to local political discussions.
Sticks and Stones

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Should you run for municipal council?


ContenderThere’s a poll online asking if a resident should run for council next election. I believe I understand the intent, but decision-making by poll is not effective leadership. Internet polls, in particular, are weak, inaccurate, easily manipulated, and ignore necessary demographic constraints – they are unacceptable as the foundation for any serious decision.

Sure, you want public input for major issues, and you are legislated to get it on some planning matters. Council tries very hard to be as open and transparent as possible. But in the end, you get elected to make decisions. You can’t keep deferring while you ask for polls, surveys, reports and hold public meetings. You have to make the decision. The buck, as they say, stops with you.

Council, working with staff, is privy to a different, often deeper and broader, picture that includes information about all departments, projects, staffing matters, costs, demographics, service delivery, facility use and most important of all: budget and taxes. We learn quickly what every decision will cost taxpayers, and how expensive some dreams really are when you need to borrow the money to achieve them (a $35 million loan, for example, translates to more than $49 million over a 20 year debenture and means a 10.12% increase on the average tax bill).

From the outside, it’s easy to second-guess council’s decision because most people only weigh their own interests in the matter, not all of the other things and all the different user groups and residents council has to consider.

I’ve been there: I was in the media covering local politics for a dozen years here. Before I ran for office, I thought I knew just about everything I needed to know about how the town ran. I knew the procedures, I knew the staff, I knew the politicians. I sat through hundreds of meetings, I conducted hundreds of interviews. I pontificated weekly on council’s decisions in the media because I thought I knew at least as much as they did, and often knew better.

I was deeply humbled in my first term to realize that I had not fully understood or appreciated how complicated, how demanding, how stressful and how difficult the role often is. I didn’t appreciate how much council has to consider when making a decision, how the interplay between staff and council affects decisions, how information and data can be interpreted or mis-interpreted. I didn’t realize that some decisions were often tough compromises. Later, I apologized to several former politicians for some comments I made in the media during their term.

Anyone who is a resident and meets the requirements of the provincial election act can run for municipal office. Usually about 20 people run for council here. Seven get elected, plus mayor and deputy mayor. These are nine local people – business owners, employees, teachers, retired people, real estate agents, parents, grandparents – they are your neighbours, your relatives, your family; people you will see in the grocery stores, in the bowling alleys, on the golf courses, walking their dogs on local sidewalks, people who went to local schools, or go local churches, have families, shop at the mall, exercise at the Y, donate to local charities. Sometimes people get angry at council and forget that councillors are ordinary, local people, just like they are.

Democracy is best served by a wide range of ideas, experiences, skills, opinions and attitudes. Debate is crucial, so is dissent. That can be emotional and trying. Few people are raised in a work or home environment where debate, argument and intellectual challenge are common. We tend to avoid confrontation. But council is often embroiled in it and it can be acrimonious. For many people, caustic debate is a stressful and anxiety-laden time. That’s why people often choose committee and board work where cooperation is more common than controversy. That’s also why an angry or loud voice can dominate the council table, even bully other council members, because most people don’t want to fight.

Every person on council, even those I disagreed with, or whom I personally disliked, I respect for running for office and accepting the burden that places on us. Every one of them cared passionately and deeply for the community and their causes. I didn’t have to like or agree with them to respect the challenges and stresses we shared. We all ran for office because we cared enough to accept the responsibilities that go with it.

If you want to run for council, as long as you meet the requirements, do so. Here are my caveats and considerations:

Penguin confrontationBe prepared to have your integrity questioned, your honesty assaulted, your best efforts at being fair and open ridiculed, your wisdom and experience deprecated, your credibility and reputation eroded.

Be prepared for you and your decisions to be publicly insulted, ridiculed, dismissed and your sanity questioned. Be prepared to be misunderstood, to have simple mistakes or innocent comments turned into public humiliations, to have off-the-cuff remarks hung around you like an albatross. Be prepared for misinformation and disinformation to be used against you, sometimes deliberately, sometimes maliciously.

And you will make mistakes, trust me. Humans naturally do, but when you are in politics, those mistakes will stay with you. Unlike in your personal life, you won’t be able to take your mistakes back or beg forgiveness. If you wake up the next day and realize you cast the wrong vote, too bad. Live with it. Few people will accept your apologies. The media will dredge out old comments, old quotes, old votes and remind people of your foolishness long after you had forgotten it.

Be prepared to be frustrated by process and procedural rules, to be disappointed that everyone else doesn’t share your enthusiasm for your ideas or initiatives, to be slowed by budgetary realities, and see even simple goals take years to achieve.

Be prepared to trim some of your election promises and your fondest, most fervently-held dreams in order to achieve more modest and more realistic compromises.

Be prepared to have your preconceptions publicly  refuted, your ideas and beliefs overturned, and your core values challenged – and then reported in the media for everyone to see or hear.

Be prepared to swallow your pride and vote for something you don’t like, something you don’t want or agree with, because it’s simply the only viable choice. You will be vilified if you change your stance, and vilified if you don’t.

Be prepared to be lobbied by both individual residents and groups, sometimes relentlessly. People will call you at home, at work, in the middle of the night to talk about issues, argue, denounce and confront you. And a few will also congratulate you.

Sometimes you get so many emails or calls on an issue that just can’t respond to all of them.

You will have to work at the job – reading, learning, asking questions, digging through books, files, records, agendas and minutes. You will have to learn the byzantine rules of procedure, codes of conduct, and read dense laws and bylaws governing your every action.

You will have to learn to be cool, calm and restrain your anger, even when you feel yourself under attack. And you have to learn to let your failures go.

Everything you say or do will become public. Casual jokes, off-hand remarks, personal habits, your dress and appearance, even simply not hearing a comment properly or losing your place in the agenda will be repeated in the media and the coffee shops.

No matter what decision you make, someone will disagree. Someone will be angry at you for it. Someone will think you a fool. Or worse. You will be accused of being underhanded, dishonest, disingenuous, secretive and manipulative. Even if you made the best decision you could, in the most open and transparent manner, even if you believed that your decision was the absolute best for the community and its residents, it will be questioned and attacked by those you failed to please.

Even more frustrating, things you ran on, things you were elected for, things you believed in when you made your decisions, will be challenged, discredited and ridiculed by both the public who elected you and the media when that decision does not meet their post-election expectations.

It will affect your work, your family, your friendships, your recreation time. You will lose friends and customers. You may gain others, but that won’t make the loss hurt any less.

If you have a thick enough skin for that, if you think you can still rise above the tribulations and give it your best effort every meeting, then by all means, run for office. If you win, and it doesn’t grind you down first, you may learn to become patiently philosophical about politics.

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Digital Connections is in print


My new bookMunicipal World has released my newest book: Digital Connections. It came out this week.

This book is about the benefits and challenges of using social media for municipalities and municipal politicians. The target audience is politicians, staff, boards and committees, but a lot of what I wrote can apply to anyone in business or industry.

The sell sheet says:

Social media: everyone’s using it today. Facebook, Twitter, LinkedIn, Google+, blogs, and photo/video sharing sites. These and other services have literally hundreds of millions of users. But what does it mean for your municipality? Or for you as a municipal politician?
Is it a potentially huge audience for marketing, business attraction, staff recruitment and even votes? Or is it all hype?
What services should you use? What are the rewards and what are the risks? How do you measure success and failure in social media? How do you measure activity and response rates? Who owns and controls usernames and passwords? How do staff update and monitor your municipal pages in social media?
Social media is both a boon and a minefield for municipalities. For newcomers, this book is a practical guide about where to start. For municipalities already using social media, it offers thought-provoking issues: liability, staff access, compensation, security and crafting social media policies.

I am currently working on my next book for Municipal World, about e-government and the impact of technology on municipal governance and politics, due out in December.

My other book, The Municipal Machiavelli, has been finished, but has not got a publisher yet. Personally, I think it’s the best book I’ve ever written.

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Fifty thousand words…


This morning I crossed the 50,000 word mark in my book on Machiavelli’s The Prince for municipal politicians. It’s longer than I had originally intended, but I think it’s a reasonable length for the content. I’m pleased with the current draft and should have my reading and self-editing done by next Monday. Then it’s on to my next book, about e-government.

I have an overhead of perhaps 2,000 words I could reduce it by through my own editing. Primarily that would involve deleting the addendum with the maxims from his Art of War and from Sun Tzu’s book of the same name, trimming the conclusion a tad, and reducing some of the extraneous references in the bibliography. Other textual edits in the biography and intro material might gain me 200-500 words. I can’t see how it could get any lower.

Problem is, it could get longer. As I continue to read and study, I gain more insight about the work that I want to insert into my own text. Damn, but I find it difficult to write fewer rather than more words when I enjoy the subject so much! I had to trim 3-5,000 words from each of my last two books to make them fit into the publisher’s format.

Along the way, I’ve accumulated a large box of books about and by Machiavelli, including no less than ten translations of The Prince, with at least two more still in the mail. Why so many? because many of the translations are rather dodgy, especially the ones now in the public domain.

I’ve enjoyed working through how each translator tackles Machiavelli’s language, however. It’s given me some insight into how he wrote, as well as into the varieties of understanding each translator has. Just looking at how each one presents a word like fortuna or virtu is enlightening.

I’ve read two biographies of Machiavelli, am part way through a third, and received a fourth by mail this week. There’s a new bio due this fall I’ve already pre-ordered from Amazon.

I wanted to rewrite the selections I’ve taken from the public domain sources, which often sound too archaic and stodgy for modern ears. I’ve used more modern translations as my guide when looking for appropriate wording. That meant I needed to compare several versions of the same paragraph simultaneously. A lot of work and I spread books all over the dining room table as I hunted through the translations.

Sometimes when I have a few minutes, I’ll create a post that shows how all these translators handle one paragraph. It’s interesting to compare them. I did something similar with various translations of Chaucer not long ago. I wish I could read Italian, particularly Renaissance Italian to translate it myself.

I’ve also learned a great deal about how various translators and commentators assess and translate Machiavelli’s writing and how they each conclude meaning from his words.

A lot of the books I’ve bought are analyses of his works, not simply translations of original documents. A few are university-level scholarly works. Some are about Machiavelli and modern politics or management. Not all have proven relevant to my work, but most have something to offer.

I also got an audio course from The Great Courses, called Machiavelli in Context. I’ve been listening to it on my MP3 player when I walk the dog, and in the car. Have heard the first 7 and a bit lectures out of 24, each 30-40 minutes long. I have enjoyed several of their courses in the past, and recommend them to anyone who likes learning.

I think I’ve probably killed a few acres of forest printing earlier drafts, but that will end soon, once I finalize the submittable draft. That’s a few days away, but the end is in sight.

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