Real estate agents and retaillers have a saying: Location, location, location. But for politicians that can be amended to read: Reputation, reputation, reputation. The reputation of the whole community hinges on that of its politicians. After all, the tree is known by its fruit.
Remember the Rob Ford scandals? Talk show hosts around the world used them to turn Toronto into a jokefest. People who had never visited, or never even heard of Toronto before knew about it through Rob Ford’s antics. And although it tarnished Toronto, Ford acted as if it didn’t matter. As Cicero wrote in On Obligations (De Officiis; also known as On Duties):
To disregard what the world thinks of us is not only arrogant but utterly shameless.
But centuries before Cicero, the Greek philosopher Isocrates wrote:
Guard yourself against accusations, even if they are false; for the multitude are ignorant of the truth and look only to reputation. In all things resolve to act as though the whole world would see what you do; for even if you conceal your deeds for the moment, later you will be found out. But most of all will you have the respect of men, if you are seen to avoid doing things which you would blame others for doing.
So this reputation thing is hardly new. We’ve long known that doing the right things builds it, doing the wrong things destroys it. In Chapter 21 of The Prince, more than 500 years ago, Niccolo Machiavelli wrote:
“Nothing makes a prince so well esteemed as undertaking great enterprises and setting a fine example”
He understood that reputation was precious, and that to build it, the ruler needed to set a good example. In Chapter 8, he criticized the ancient Sicilian leader, Agathocles – not for deceiving, then murdering, the citizens, but because his actions stained his reputation:
“It cannot be called skill to slay fellow-citizens, to betray friends, to be without faith, without mercy, without moral obligation. Such methods may gain empire, but not glory… his barbarous cruelty and inhumanity… do not permit him to be celebrated among the most excellent men.”
Betrayal, lacking a moral compass, faithless, cruel… that sounds all too familiar in our local politics.