What, you may ask, is meant by the term “Economic Vitality” – the third objective in our town’s strategic-plan-in-the-works? Apparently it’s one of those motherhood statements people make on soapboxes and campaign platforms that have little grist in them to mill into actuality.
Sure, we all want a town that has a lively, thriving economy. but how do we achieve it? No one has an answer – not one-size-fits-all answer. certainly it isn’t found in the woo-hoo strategic plan. The economy’s health depends on creating a suitable, supportive environment that both attracts and sustains business and commerce.
Let’s start with an understanding that governments do not create private sector jobs. They can only create an environment where the private sector feels it worth the investment to do so. And the cost of doing business in a town plays a major role in that decision (i.e. low taxes and low utility fees).
Last term, council’s collective attitude towards business and keeping taxes low saw much growth and development: Goodall expanded, the glass plant expanded, Pilkington Glass added shifts. New restaurants and bars opened. Three microbreweries opened. The mall was revitalized with new stores and shopping opportunities. Cranberry Mews mall grew. it was a boom time.
The previous council can’t take credit for private growth and expansions: what it can take credit for is being welcoming, supportive and keeping taxes and utility rates as low as possible. Last council also initiated the hiring of a new, dynamic marketing and economic development director, and created a new small business centre that brought together a wide range of community partners and NGOs to work together cooperatively and successfully for common goals.
Yet I hear you say that our current council went against this grain right off the bat by raising taxes and water rates while giving themselves a pay hike – making the town less attractive to business (and making themselves look avaricious and petty). That’s pretty anti-business!
So, you ask, how can they say they want economic vitality when council is deliberately undermining this goal? That’s a bit of a conundrum. The overtly anti-business attitude of this council is a hurdle that will not be easily overcome until the next election. They have created the reputation that Collingwood is closed for business. It will not easily be reversed.
Also, word on the street says this council is poised to divest itself of the airport – one of the few actual economic success stories in Collingwood. Council has already irrevocably damaged the once-good relationship with our municipal neighbours who are partners at the airport to the point Wasaga Beach is planning to pull its financial support. Instead of developing this as a regional success story and promoting it, council will destroy it like it did our utility service board.
So let’s examine the goals and proposed action items in the strategic plan that relate to economic vitality. Try not to guffaw too loudly.
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