Here’s an interesting approach to developing good relations with your print media advertisers: take their money, publish their full-colour advertisement, then challenge their content, their integrity and their claims in a story that doesn’t present all the facts.
Then wonder why your other advertisers may be nervous about this tactic… and wonder why print media is in trouble.
That’s just what the Collingwood Connection did recently. They accepted and ran an ad last week from Collus/Powerstream – an innocuous, non-political, full-colour ad that modestly promoted the utility and its partnership with the town – then challenged it in an piece this week (the original, online piece was later updated, as I understand it, after complaints were made to the writer).
Not surprising if the folks at the utility are seriously pissed off at the Connection and feel betrayed, either. (update: I’ve been informed that the ad ran twice and wasn’t cancelled and ran twice… but I didn’t see it in the paper where the story ran…)
As Wikipedia tells us, yellow journalism is…
…a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers. Techniques may include exaggerations of news events, scandal-mongering, or sensationalism. By extension, the term yellow journalism is used today as a pejorative to decry any journalism that treats news in an unprofessional or unethical fashion.
Is it ethical or professional not to ask the basic questions reporters are taught to ask: who, what, where, when and why? Or to rely on unnamed sources? Those practices certainly look like yellow journalism to me.
Now, anyone who has followed local politics is aware of this council’s unrelenting attacks on our utility services and their staff. And you’re probably aware that the utility’s side of the story has never been covered in any local media, even though pretty much everyone in town is talking about it.
Local media seem content to look the other way and pretend it’s not happening. Investigative journalism? Not welcome here…
You also know how council broke the water service away from the electrical, and what a miserable dog’s breakfast that situation is now. The 150-year old mutual service relationship was torn asunder, and in almost two years the town has failed to craft a new one, although it should have taken an hour at most… but this council never intended to renew the agreement.
The experienced, respected professionals on the water utility commission were tossed overboard and replaced by a group of ideologically-motivated, inexperienced and inept councillors and pet staff. After, of course, deciding to so so without public input at a meeting behind closed doors.
And yes, they refer to themselves as “Our Group.” I, personally, prefer the term “Politburo” since it better captures that Stalinesque odour about them, but let’s use their own appellation for this post.
Since then, staff morale in water has plummeted. I’m told the utility is in chaos, the unions are squabbling, everyone is complaining, resumes have been sent out by the dozen, and no one is happy. Except for “Our Group,” of course. Another story whitewashed in the media.
Having basically destroyed one utility, “Our Group” has actively and aggressively pursued doing similar destruction to our electrical utility.