Brandolini’s Law

bullshit meterEver had the frustrating experience trying to correct someone’s obviously un-factual post or meme on Facebook? And found yourself in a swamp of comments all telling you you’re wrong, an idiot, it’s just your opinion, it worked for my friend so it’s true, or you don’t know anything, followed by insults and accusations? Welcome to the backlash from Brandolini’s Law.

According to Wikipedia, Brandolini’s law states that it’s easier to spread bullshit than to debunk it:

Brandolini’s law, also known as the bullshit asymmetry principle, is an internet adage which emphasizes the difficulty of debunking bullshit: “The amount of energy needed to refute bullshit is an order of magnitude bigger than to produce it.”

We’ve all seen this in action on Facebook or other social media: someone posts some long-debunked conspiracy meme or some pseudoscience claptrap on their timeline and before you can collect the links from Snopes or other de-bunking sites to counter it, a dozen people have already commented on how right it is or how they agree with it and then sharing it on their own timelines. And by the time you have posted a few links to show it’s claptrap, many more have joined the chorus about how wonderful or truthful it is. Your little finger of truth in the dyke of bullshit cannot hold back the tsunami of acceptance for and agreement with something that you know is intrinsically wrong.

In Plato’s terminology, those who attempt to correct the bullshit, are fighting doxa — opinion, common beliefs without the “underpinning of evidence” — with episteme — true knowledge or understanding. And it’s usually a losing battle because while the former appeals to the heart and head , the latter is “wholly cerebral.” And we all know how effectively social media promotes anti-intellectualism and groupthink. *

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The day that reason died

Aliens sort of
I’m not a believer in alien visitations and UFOs, but I’ll bet if an alien did swing by, after an hour or two observing us, checking out Facebook or Twitter, they’d lock their doors, hang a detour sign around our planet, and race off. They’d tell their friends not to visit us because we were all nuts. Scarily, dangerously crazy.

Seriously. What sort of world can be called civilized when it has people touting — and believing — homeopathy? Reiki? Chemtrails? Anti-vaccination screeds? Anti-mask whines during a frigging pandemic? Wind turbines cause cancer? 5G towners spread COVID-19? Creationism? Reflexology? Alien abductions? Crop circles? Astrology? Crystal healing? Ghosts? Flat earth? Bigfoot? Psychics? Ayurveda? Nigerian generals offering us free money? Palmistry? David Avocado Wolfe? David Icke? Gwyneth Paltrow? Donald Trump? Alex Jones? The Food Babe? Televangelists?  Ken Ham? You have to be really hard-of-thinking or massively gullible to fall for any of it. But we do, and we fall for it by the millions.

And that doesn’t include the baseless , puerile crap like racism, homophobia, misogyny, pedophilia, anti-Semitism, radical religion, trickle-down economics, and nationalism, all of which evils remain rampant despite concerted efforts to educate people since the Enlightenment. Little wonder aliens wouldn’t want to be seen here.

Why would they want to land on a planet of such extreme hypochondriacs who one day are happily eating muffins and bread, then the next day millions of them suddenly develop gluten “sensitivity” or even “allergies” right after some pseudo-wellness guru pronounces gluten an evil that is killing them? Or who self-diagnose themselves with whatever appeared in the last illness or pseudo-illness they saw in a YouTube video? Or who go ballistic over being asked to wear a mask for public safety despite its very minor inconvenience? Or who refuse to get a vaccination to help develop herd immunity and would prefer their children suffer the illness instead?

Despite all the efforts, despite science, logic, rational debate, medicine, facts, and common sense (which is not common at all these days) everything has been downgraded into mere opinion. Everyone has a right to an opinion, we say (which is politically correct bollocks), and we respect their opinion (even if it’s toxic bullshit or simply batshit crazy, or in Donald Trump’s case, both). All opinions get equal weight and consideration, especially on social media, where people will eagerly agree with anything that confirms their existing beliefs that the world is out to get them or that makes them feel special.

Who should you believe in this dark age of anti-science and anti-intellectualism: unemployed, high-school-dropout Bob who lives in his parent’s basement and watches porn in his PJs when he’s not cranking out conspiracy videos, or Dr. Fauci, an award-winning physician, medical researcher, epidemiologist, and immunologist who has dedicated his whole life to public health care, with more than five decades experience in the field, who has served as director of the National Institute of Allergy and Infectious Diseases (NIAID) since 1984, and is considered one of the world’s leading experts on infectious diseases? But there are two sides to every issue, cry Bob’s followers (by the way, there aren’t: that’s another stupid fallacy) who rush to share Bob’s latest video about why you don’t need to wear a mask during a pandemic, and that you’ll develop immunity if we all just cough on one another. What do experts know, they ask. Bob speaks for us; he’s one of us. We trust Bob, not the elitist guy with the string of degrees. And even if we do get sick, we can just drink some bleach because or president said it will cure us.

Doomed. We are so fucking doomed when wingnuts like Bob (or Trump) get any traction. But there’s Gwyneth Paltrow doing a Netflix series to promote her batshit crazy ideas about health and wellness, and women shovelling their money at her to buy her magic stones to stuff into their vaginas. Bob is just a small, sad voice compared to the commercial money harvesting machines that Paltrow, Wolfe, and Vani Hari are. Doomed, I tell you.

While a lot of hokum has been around for ages, I’ve often wondered if there was some recent, seminal event that caused it to explode as it has into every corner of the world. Sure, the internet is the conduit for most of the codswallop these days, but was there something before that that started the tsunami of ignorance, bile, anti-intellectualism, incivility, and bullshit? Was there a tipping point when reason sank and cranks went from bottom-feeding fringe to riding the surface?,

Maybe — I think I’ve found it: August 22, 1987.

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GWT treatment a sure cure for NAWHS syndrome

GWT in actionAfter years of research* and development, I have finally worked out the details for the treatment of the viral NAWHS (New Age Woo Hoo Susceptibility) syndrome: GWT or Gullibility Whack Therapy. And I’m going to found my own institute: The Whack-a-Wacko Institute of Common Sense Therapy. I stand to make millions.

It works like this: Every time a client utters a comment about the healing benefits of any flavour of New Age woo hoo including homeopathy, who avoids vaccinations, gluten and GMOs, who quotes Dr. Oz, Dr. Mercola or Gwyneth Paltrow, who confesses to using ear candling, magic crystals, reflexology, reiki, feng shui or aromatherapy, who professes a belief in astrology, guardian angels, auras, psychics or tarot cards, who prefers “alternative medicine” or ayurveda instead of real medicine, or goes to a “medical intuitive” instead of a real doctor has precisely 30 seconds to cite scientific research that validates their claims or get whacked.

I’ll come to your home, your workplace, your favourite restaurant or pub and stand behind you. Every time you utter some pseudoscience or New Age codswallop, I’ll whack the back of your head and shout “bullshit!” for everyone to hear. I’ll stand with you in the grocery store line and if you dare pick up a Goop, Dr. Oz or Oprah magazine, you’ll get a whack. If you tune into Gwyneth Paltrow’s new Netflix TV show, I’ll whack both you and the TV set. If you stop in the mall to look at the display of essential oils, I’ll whack you.

I’ll offer various levels of treatment with graduated scales from Gentle Reminder using a feather duster to Are You Off Your Freakin’ Rocker? using a dog’s latex squeaky toy — a loud one, so everyone also hears it. I’ll have rates by the hour or by the whack. Given the raging amount of woo hoo online and the susceptibility of people to the babblings of poorly-educated glitterati, I will have no shortage of potential clients.
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Local media is letting us down

Doesn't understandRule number one in The Elements of Journalism is: “journalism’s first obligation is to the truth.” Number three is “Its essence is a discipline of verification.” Keep those two in mind as you read this.

I recognize that local reporting is not always the same calibre as the investigative journalism we expect from national media, but in my view (and experience as a former reporter and editor), blindly accepting claims about health, wellness or science without questioning, let alone confirming them through a credible source, and then repeating those statements in a story is not responsible reporting. It’s just typing.

There’s a recent story on Collingwood Today titled, “Firefighters getting charged up by new wellness device” that strikes me as a good example of poor journalism. The story is about Collingwood’s Fire Department buying a mat,

…called a Seqex, and it uses Pulsed Electromagnetic Field therapy to help the firefighters detox, relax, and heal when necessary.
The device comes from Health Wellness Industries in Collingwood, where the owner and president Kim Sartor has built a business selling and offering treatments in the Seqex system.

The manufacturer is SISTEMI SRL (Italian Society of Seqex Electro Medical and Innovative Technologies), and they have numerous products all that start with Seqex, such as Seqex Fam and Seqex Radiant Mat. Which particular one this is could have been easily confirmed with a five-second internet search. Or maybe a single question. Several Seqex products were recalled in 2016, by the way, because the company didn’t have a licence to sell them in Canada until late 2017.

You already know from many, many science-based articles debunking it that detox is New Age woo hoo, not a treatment, nor a cure. It is, as Science-Based Medicine calls it, “Ritual purification masquerading as medicine and wellness.” The site also notes, “Detox Scams are Worthless and Potentially Dangerous” and calls it “a marketing strategy… designed to treat a nonexistent condition.” Any detoxification your body does is through your liver, colon and kidneys not through smoothies or electromagnetic stimulation. That too, a reporter could easily establish. And no, you can’t sweat out toxins in a sauna, either because of simple biology: “Humans sweat to cool ourselves, not to excrete waste products or clear toxic substances.”

The “Seqex is a Class 2 medical device, which means it can be used without a doctor administering it – similar to a sleep apnea machine.”

That doesn’t explain what the classification means. All medical devices need to be licensed in Canada.

Class categorization is a risk evaluation, not a determination of efficacy or wellness. In Canada, “Medical devices are classified into one of Classes I to IV by means of the classification rules set out in Schedule 1, where Class I represents the lowest risk and Class IV represents the highest risk.” A licence doesn’t mean it works as advertised; just that it meets labelling and safety standards: see Section 32.2 of the law. Licensing relies on the manufacturer’s attestation that it’s safe and meets these requirements:

-certification that device is manufactured according to international Quality Management System standard.-manufacturer’s attestation that device satisfies the safety, effectiveness in MDR (Medical Device Regulations); labelling reviewed.

Other Class II medical devices include contact lenses, epidural catheters, pregnancy kits and surgical gloves.

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What is science? It’s not this stuff.


Recently in a Facebook post, two of us were squabbling in typical Facebook-fashion over “alternative medicine” and related treatments (many of which came into the discussion as links to pseudoscience and/or charlatan’s websites).

As is my wont, I continued to debunk these with links to actual medical sites and discussions on the topic from health services, universities and real doctors. The other person posted a link to a piece that had Dr. Nuzum – a naturopath*, not a medical doctor, who promotes himself and his products heavily on YouTube and social media – comment thus on fingernail ridges:

“…in oriental medicine, we have—there are ridges that go long ways down from the cuticle to the end of your fingernail. That is from gut inflammation, gut dysbiosis, and mineral deficiencies are what that points to.
Lines that go across the fingernail, those again, in oriental medicine, that would indicate an oxygen deficiency or not getting enough oxygen into your system.
“So, if you have the lines going from the cuticle to the tip of the finger, that typically, in oriental medicine, indicates gut dysbiosis, or gut inflammation, and nutritional deficiencies.
“And so, if you have lines going down your fingernails, the types of things you want to be looking at would be green foods, probiotics, minerals, multivitamin-type supplements. Those are the types of things that you would want to use.
…If there’s a line going across the fingernail, that points to an oxygen or breathing deficiency. And that would be something we’d need exercise and proper diet, and things that would support lung health and gut health at the same time to correct those.”

Caveat Emptor!The type of things he recommends are, of course, the very products he sells on his own website and promotes online (ka-ching!). But remember his advice about treating vertical lines:  vitamin supplements; and for horizontal lines (also known as Beau’s lines, a medical term which Nuzum doesn’t use – and may not even know): exercise and diet (spoiler alert: the latter is dangerous claptrap).

When I called it (and some similar New Age health posts that lacked proper scientific citation) baloney on Facebook, my verbal opponent posted this response:

…anything can be debunked! I agree science can disprove so many things. I am not encouraging ignoring allopathic medical care. I also believe choices in medical care should be presented.

Well, that’s not true. You cannot debunk gravity, for example. Or the speed of light. Or the body’s need for oxygen. Or a spherical earth, evolution, the electromagnetic spectrum, the temperature to boil water, photosynthesis and so on. Scientists may dispute the causes or effects of some phenomena such as climate change, or black holes, microwave radiation, or the extinction of the dinosaurs, the existence of a Higgs-boson particle, and supersymmetric string theory, but not to debunk them: to understand and more fully define them. Scientists endeavour to either fit new ideas into our existing knowledge or to revise that knowledge to accommodate new discoveries.

You can, however, debunk water having feelings, homeopathy, astrology, UFO abductions, chemtrails, detoxing, pH balancing, psychics, ghosts, healing crystals,  the anti-gluten fad, the anti-GMO fad, the anti-vaccination fad, magic, reflexology, iridology, reiki, channelling dead people, Donald Trump’s claims about immigration and a whole lot of other silly, New Age, sometimes dangerous, and always unfactual things.

And from every thing I’ve read so far, you can also debunk what “Dr” Nuzum says about fingernails. Quite easily, in fact. But first…

I shouldn’t have to caution readers about taking advice about food and diet from the people who want to sell you the methods, products and services they say you need. But just in case you missed it the first thousand times I warned you about it: don’t take medical, dietary or health advice only from the people who sell or manufacture the products they recommend you need to be healthy. Demand to see the peer-reviewed studies that prove the efficacy of what they promote BEFORE you shell out money for them. If the seller hasn’t got any proper in vivo studies to support their claims, you’re being conned.

I hope that will be the last time I need to remind you. And I really shouldn’t have to remind you about taking advice from people with diploma-mill certificates, either. So let’s move on.

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Astrology: millennials in search of woo hoo

Astology debunked“Astrology is not a science; there’s no evidence that one’s zodiac sign actually correlates to personality.” I was disappointed to read that line in a story in The Atlantic, a piece titled, “The New Age of Astrology: In a stressful, data-driven era, many young people find comfort and insight in the zodiac—even if they don’t exactly believe in it.

Disappointed not because it isn’t true – it is: astrology is woo hoo – but rather that writers still feel the need to state the obvious. It’s like a movie reviewer starting with “There’s no evidence that Batman is actually a real person.” Or a political columnist starting with “There’s no evidence Donald Trump can actually distinguish between truth and fiction.” Or a medical writer in an article saying, “There’s no evidence homeopathy actually works.” Some things are just so obvious they should not need to be repeated.

No one should ever have to remind others that astrology ISN’T a science. Or even an “alternate” belief because there’s no collective agreement on pretty much every part of it: hardly any two astrologers agree on interpretations, there are different types of charts and calculations used in different countries, the constellations are not the same as they were 3,000-plus years ago when astrology was first concocted, and constellations themselves are arbitrary associations of distant stars, not actual connections. Plus the whole thing was created before anyone knew about planets beyond Saturn, or the asteroids, or the moons of any planets.*

But sadly, what is evident to anyone with even a modicum of critical thinking is not always so for many people on social media, where simplistic memes – the digital equivalent of bumper stickers – often take the place of informed discussion and learned conversation. In part it comes with the declining IQ from people not reading longer articles, newspapers or books. And as the article’s author, Julie Beck wrote,

…astrology is perfectly suited for the internet age. There’s a low barrier to entry, and nearly endless depths to plumb if you feel like falling down a Google research hole. The availability of more in-depth information online has given this cultural wave of astrology a certain erudition—more jokes about Saturn returns, fewer “Hey baby, what’s your sign?” pickup lines.

Internet erudition is an oxymoron. It has allowed people to put words or terms into their vocabulary of which they have neither knowledge or understanding.

Words show up in memes in entirely the wrong use or context. Political terms like liberal, socialism, fascism and communism are all highly misused (especially, it seems, by Americans). GMO, health, natural, detox and chemical are frequently misused by diet-fad followers and “alternate healthcare” providers. Creationists dismiss evolution as merely a “theory” with no evident grasp of what a theory actually means in scientific terms.

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