Ever had the frustrating experience trying to correct someone’s obviously un-factual post or meme on Facebook? And found yourself in a swamp of comments all telling you you’re wrong, an idiot, it’s just your opinion, it worked for my friend so it’s true, or you don’t know anything, followed by insults and accusations? Welcome to the backlash from Brandolini’s Law.
According to Wikipedia, Brandolini’s law states that it’s easier to spread bullshit than to debunk it:
Brandolini’s law, also known as the bullshit asymmetry principle, is an internet adage which emphasizes the difficulty of debunking bullshit: “The amount of energy needed to refute bullshit is an order of magnitude bigger than to produce it.”
We’ve all seen this in action on Facebook or other social media: someone posts some long-debunked conspiracy meme or some pseudoscience claptrap on their timeline and before you can collect the links from Snopes or other de-bunking sites to counter it, a dozen people have already commented on how right it is or how they agree with it and then sharing it on their own timelines. And by the time you have posted a few links to show it’s claptrap, many more have joined the chorus about how wonderful or truthful it is. Your little finger of truth in the dyke of bullshit cannot hold back the tsunami of acceptance for and agreement with something that you know is intrinsically wrong.
In Plato’s terminology, those who attempt to correct the bullshit, are fighting doxa — opinion, common beliefs without the “underpinning of evidence” — with episteme — true knowledge or understanding. And it’s usually a losing battle because while the former appeals to the heart and head , the latter is “wholly cerebral.” And we all know how effectively social media promotes anti-intellectualism and groupthink. *
Recently in a Facebook post, two of us were squabbling in typical Facebook-fashion over “alternative medicine” and related treatments (many of which came into the discussion as links to pseudoscience and/or charlatan’s websites).
As is my wont, I continued to debunk these with links to actual medical sites and discussions on the topic from health services, universities and real doctors. The other person posted a link to a piece that had Dr. Nuzum – a naturopath*, not a medical doctor, who promotes himself and his products heavily on YouTube and social media – comment thus on fingernail ridges:
“…in oriental medicine, we have—there are ridges that go long ways down from the cuticle to the end of your fingernail. That is from gut inflammation, gut dysbiosis, and mineral deficiencies are what that points to.
Lines that go across the fingernail, those again, in oriental medicine, that would indicate an oxygen deficiency or not getting enough oxygen into your system.
“So, if you have the lines going from the cuticle to the tip of the finger, that typically, in oriental medicine, indicates gut dysbiosis, or gut inflammation, and nutritional deficiencies.
“And so, if you have lines going down your fingernails, the types of things you want to be looking at would be green foods, probiotics, minerals, multivitamin-type supplements. Those are the types of things that you would want to use.
…If there’s a line going across the fingernail, that points to an oxygen or breathing deficiency. And that would be something we’d need exercise and proper diet, and things that would support lung health and gut health at the same time to correct those.”
The type of things he recommends are, of course, the very products he sells on his own website and promotes online (ka-ching!). But remember his advice about treating vertical lines: vitamin supplements; and for horizontal lines (also known as Beau’s lines, a medical term which Nuzum doesn’t use – and may not even know): exercise and diet (spoiler alert: the latter is dangerous claptrap).
When I called it (and some similar New Age health posts that lacked proper scientific citation) baloney on Facebook, my verbal opponent posted this response:
…anything can be debunked! I agree science can disprove so many things. I am not encouraging ignoring allopathic medical care. I also believe choices in medical care should be presented.
Well, that’s not true. You cannot debunk gravity, for example. Or the speed of light. Or the body’s need for oxygen. Or a spherical earth, evolution, the electromagnetic spectrum, the temperature to boil water, photosynthesis and so on. Scientists may dispute the causes or effects of some phenomena such as climate change, or black holes, microwave radiation, or the extinction of the dinosaurs, the existence of a Higgs-boson particle, and supersymmetric string theory, but not to debunk them: to understand and more fully define them. Scientists endeavour to either fit new ideas into our existing knowledge or to revise that knowledge to accommodate new discoveries.
You can, however, debunk water having feelings, homeopathy, astrology, UFO abductions, chemtrails, detoxing, pH balancing, psychics, ghosts, healing crystals, the anti-gluten fad, the anti-GMO fad, the anti-vaccination fad, magic, reflexology, iridology, reiki, channelling dead people, Donald Trump’s claims about immigration and a whole lot of other silly, New Age, sometimes dangerous, and always unfactual things.
And from every thing I’ve read so far, you can also debunk what “Dr” Nuzum says about fingernails. Quite easily, in fact. But first…
I shouldn’t have to caution readers about taking advice about food and diet from the people who want to sell you the methods, products and services they say you need. But just in case you missed it the first thousand times I warned you about it: don’t take medical, dietary or health advice only from the people who sell or manufacture the products they recommend you need to be healthy. Demand to see the peer-reviewed studies that prove the efficacy of what they promote BEFORE you shell out money for them. If the seller hasn’t got any proper in vivo studies to support their claims, you’re being conned.
I hope that will be the last time I need to remind you. And I really shouldn’t have to remind you about taking advice from people with diploma-mill certificates, either. So let’s move on.
Would you willingly expose yourself to cholera? While treatable, this highly infectious disease causes great physical distress and suffering to its victims, and is even fatal to some. Most readers have never experienced it because it’s rather a rarity in developed nations, those that have the benefit of modern water and wastewater treatment systems. That’s thanks to decades of stringent and effective health and safety standards and constantly improving treatment systems.
But for some, it seems, those systems are a terrible burden; a worrisome threat to their natural state. The very notion of clean, hygienic water bereft of bacteria and pollutants threatens their peace of mind. They demand to be fed unfiltered water, bravely willing to accept the threat of travellers’ diarrhea, Giardia, Cryptosporidium (from cattle feces), dysentery, Salmonella, Escherichia coli 0157:H7 (E. coli, found throughout the natural environment), Typhoid Fever, Cholera, Hepatitus A, Hepatitus E, Campylobacter (from bird guano), Norovirus, Shigella and other infections and parasites.
It’s better, these New Age adventurers believe, to risk illness, pain, paralysis and even death than drink water from a municipal tap that might have come into contact with chlorine or fluoride. The taint of civilization, of modernity, or – gasp! – chemicals shall not pass their lips. Seriously: this is truly one of the most bizarre, stupid, and dangerous, wingnut fads to emerge.
“Raw” water – or as The Verge more appropriately called it, “raw diarrhea” – is the latest craze among those obsessed with the internet-driven fads-du-jour.
These are the same people who worship the Queen of Pseudoscience Fads, Vani Hara aka The Food Babe. These are the warriors who spent thousands more to buy free-range chicken, organic avocados, tomatoes, corn, and kale, then crusade against GMOs (oh, the irony, the irony…). These are the folks who refuse to get their children vaccinated because they think having children suffer and possibly die from diseases like rubella, smallpox, polio and whooping cough is more natural than having them artificially healthy through medicine. These are the people who crusaded against the ubiquitous chemical, dihydrogen monoxide in foods (insert laugh track).
I doubt one of them knows how municipal water is treated, how the infrastructure or facilities work, what technologies have evolved or changed, and how many millions of technicians, scientists and engineers work every day to improve our water systems. I doubt one of them actually knows the science or history behind chlorine or fluoride. To New Agers, science is a dark art: scary, mystical, untrustworthy. Continue reading “Raw water: the New Age death wish”
Earlier this month, the Ontario government took a shot at real medicine when it became the first province in Canada to regulate homeopathy. What the government should have done, if it had any real concern about our collective health or our health care system, is ban it.
Instead, although it at first seemed an April Fool’s joke, on April 1 the Wynne government announced legislation that will do nothing but legitimize and help spread this dangerous pseudoscience.
Clearly this was a political move, since it is not motivated by scientific, medical or health-related concerns (nor, apparently information informed by actual science or medicine). But it’s playing to the gullible and the deluded fringe.
No amount of regulation will make homeopathy any more credible, or make it work. It is sheer and unadulterated bunk, and creating a ‘college’ for it makes as much sense as creating one for psychics or astrologers. Which I suspect will come hot on the heels of this move.
Worse, homeopaths will be self-regulating, like doctors and nurses. Talk about the inmates running the asylum. No actual medical or scientific oversight will be in place to dampen their already outrageous and potentially dangerous claims for their quackery. No common sense – let alone science or medicine – will interfere with their preparation of magic water.
As medicine, reflexology is bunk. Just like iridology and phrenology. Of course, you knew that. But not everyone does.
Reflexology popped up recently in a shared post on Facebook (a popular venue for moving codswallop and cat photos from one user to another at the speed of light…). Coincidentally it appeared right after a post promoting a piece in the New York Review of Books called, The Age of Ignorance.
How apropos. (I’ll get to that NYRB piece in another post, along with some comments about Nicholas Carr’s book, The Shallows.)
As a massage, reflexology offers the same benefits for your feet as any other type of massage. It’s just not medicine.
Reflexology is based on the unsubstantiated belief that each part of each foot is a mirror site for a part of the body. The big toe, for example, is considered a reflex area for the head. As iridology maps the body with irises, reflexology maps the body with the feet, the right foot corresponding to the right side of the body and the left foot corresponding to the left side of the body. Because the whole body is represented in the feet, reflexologists consider themselves to be holistic health practitioners, not foot doctors.
They’re not doctors at all, but let’s not dwell on correspondence-course graduates handing out medical advice.
Reflexology has almost no potential for direct harm, but its ability to mislead well-meaning people into believing that it can be used for screening for health problems, or that it has real therapeutic value could lead to serious problems…
Penn and Teller chime in on this and related quackery with their usual, acerbic wit: