Just My Type

BemboThose long legs. Gently sloping shoulders. The swelling curves above and below. The sophisticated line of the throat. Everything to attract me, to draw my aging eye, to warm my heart. The sensual Bembo. She’s my kind of type.

Bembo is one of the great Renaissance typefaces that has since been revived. It was designed by Francesco Griffo and first used in a book of poems and essays by scholar Pietro Bembo, published by printer Aldus Manutius, in 1495. Monotype recut it for modern use in 1929, digitized it in 1990 and more recently, in 2005, redesigned it for today’s printing as Bembo Book.

Bembo Book’s designer, Robin Nicholas, says this of the typeface:

Bembo was drawn to embody the elegance and fine design features of the original but marry them with the consistency of contemporary production methods… (Bembo Book) is slightly narrower than existing digital versions of Bembo, it is a little more economical in use and gives excellent colour to continuous pages of text. Ascending lowercase letters are noticeably taller than capitals, giving an elegant, refined look to the text.

Adobe also made a Bembo typeface, but it seems to have drawn criticism from the admittedly rarefied community of type aficionados. Thomas Christensen, who writes The Typehead Chronicles, says this:

Adobe Bembo, however, has received a lot of criticism in the typophilic community for not living up to the quality of the metal version. It is said to be light and spindly and to produce a palid gray page. (Some of this criticism may be overdone.)
Some recommend Minion as an alternative, but I am not a fan of Minion. Another proposed alternative is Dante, but I think it has an entirely different feel. There are a couple of new versions of Bembo-like digital fonts that might be worth looking into. One is JY Aetna by Jack Yan. Another is the new Yale typeface by Matthew Carter, but it is only “available to Yale employees, students, and authorized contractors for use in Yale publications and communications,” a restriction that is a giant step backward.
Now, in 2005, Monotype has released a new digital version of Bembo, called Bembo Book. It is said that this version restored many of the admirable qualities of the letterpress Bembo…

Although dismissed by Christensen, Robert Bringhurst’s book, The Elements of Typographic Style, is set in Minion (with captions in Scala Sans), possibly because it doesn’t intrude into the language and the message (Bringhurst shows many typefaces in his examples). For the most part, a typeface should not be visible to the reader any more than a  window pane is to someone looking outside.

But it will be visible to a typographer or graphic artist, much like one magician knows another magician’s tricks. The trained eye will see how the text flows, how the eye is directed, how well the elements balance.

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CRAP Design

The Non-Designer's Design BookCRAP: Contrast, Repetition, Alignment, Proximity. An unfortunate acronym from the four basic principles of graphic design first expounded in Robin Williams’ delightful little book, The Non-Designer’s Design Book. It’s now in its fourth edition, adding 24 pages since the last edition, almost 50 since the 2nd and more than 100 since the first).

Of all my books on graphic design, this has been my favourite for several years, ever since I bought the first edition in the late 1990s. It condenses so much information, so many ideas, so many nuances into clear, understandable principles.

Plus, it’s well-illustrated, with many visual examples of good and bad design.

Every chapter and many sections offer some quiz, test, or challenge for readers to work on. None of which are terribly difficult and some of which are subjective, so there’s no right or wrong answer. But it’s a good exercise because sometimes the answers reveal things we missed in our initial exploration.

Since Williams came up with the CRAP list, it has been expanded and enhanced by others online. The principles have been included in courses, infographics and videos, too. They apply not only to printed publications, but digital ones as well, as this site shows.  You can find many more online, and I recommend you do so. But go back to the original to see how and where it started.

Other principles are often expounded on by subsequent authors: whitespace, balance, flow, scale, focal point, hierarchy, unity, movement, variety, emphasis, gradation, proportion and grouping for example – but you can tackle these once you’re understood the essence of CRAP.

I can recommend this book to everyone who does any sort of design, from PowerPoint slides to rack cards to brochures and even town newsletters. If you aren’t a graphic designer – and I am not – then it will give you the basics to help understand what design is all about. If you are, it’s a good reminder of the core principles.

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The Ampersand, Etc.

AmpersandAmong my many iPad apps is a simple one called ‘Ampersands.’ All it does is display, in large format, numerous ampersands from different typefaces. A brief introduction tells the viewer it was the designer’s intent to show how the character had become art in it its own right. It accomplished that to some degree, but it is also limited; showcasing only a very small handful of ampersands out of tens of thousands, all simply shown alone on the screen. And it does it without explanation why that particular character was chosen.

Beautiful, but the limitation in numbers makes it somewhat frustrating. The author’s choices are good, but there are others I would argue are even better. That’s because type is, like any art form, deeply personal. What strikes me as elegant others might see as ungainly. What I really want is a lot more examples – as well as some explanation, history – and to see each set in type, in context so we can appreciate its beauty better.

Robert Bringhurst, that maven of typographical design, is almost dismissive of the ampersand, saying simply,

Often the italic font is equipped with an ampersand that is less repressed than its roman counterpart. Since the ampersand is more often used in display work than in ordinary text, the more creative versions are often the more useful.
(The Elements of Typographic Style, 2001, ver 2.4, p.78)

Well, that’s all true, but it doesn’t explain why the italic form is often more decorative or why type designers have chosen that particular character to become so playful and free. Or how it is used in display, and why such use continues to delight and amuse us. And the history is well worth knowing; it’s almost a subversive tale how a simple Latin word, ‘et’ grew into the curlicue character shown above.

Keith Houston, in his delightful book, Shady Characters: The Secret Life of Punctuation, Symbols & Other Typographic Marks (Norton, 2013), dedicates a whole chapter to the ampersand: 18 pages of information and examples about a character I suspect few really give much thought to when using it. I am now better educated in ampersand-ish.

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1927: Ads, Layout and Typography

As promised, here are the first 20 scans of the ads from the 1927 North American Almanac I recently mentioned. If there is interest, I’ll do another set later this week. There are probably another 40 or 50 pages of ads in the book.

I think these ads give us a wonderful window into the daily, household life of the time, into cultural views and medical thinking. As well, they show the state of advertising, layout and typography. It’s fascinating to look at the mix of typefaces and their placement.

Click on the image to load a larger version and see the ads in greater detail.

1927 ad page

1927 ad page

1927 ad page

1927 ad page

1927 ad page
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Of Type and Typography

Just My TypeHumans have remarkable ability that is shared by – as far as we know – no other animal. We can turn abstract images and symbols into meaning. Words are, of course, the prime example, as old as our history. We can turn a  word like dog, tree, table or vacation into a broad and deep understanding of what that word means to us.

Of course when I write “dog” and you read it, they’re not the same thing. I need to add qualifiers – adjectives, descriptions, anecdotes – for you to come close to appreciating my meaning. Even then, it’s still based on your and my individual emotional experiences. And they’re likely not aligned or similar. Nonetheless, it doesn’t stop writers from discussing dogs, from describing dogs.

But like molecules are made of atoms, and atoms of smaller particles yet, and those made up of quarks, sentences are made of words, words are made of letters, and letters are made strokes. The jot and tittle of Biblical phrase.

The amazing thing with the human brain is that we can take a collection of slashes, lines, strokes and dots and transform it into a letter and thus into a word. We take the abstract and solidify it.

Dissect an ‘A’ and what do you have? Two angled and one horizontal line. In lowercase – ‘a’ – we see two curves, one cupped against the other.

But in the human brain that’s a letter; a vowel, an indefinite article. It’s a crucial component in writing and speech, one of  five (and sometimes six) sounds that connect the vertebra of consonants. Tens of thousands of words depend on those simple lines. We could not do without the letter A. it is part of the genetic makeup of language. Yet by itself it’s just some lines on a page.

The letter “A,” we told, comes from the Phoenician aleph: a stylized bull’s head, rotated with use (see here). Today we’re using symbols created 3,000 years ago (although our Western alphabet – Latin – is really a creation of the Romans, dating back more than 2,700 years, although in today’s form and content about 2,100 years old. Consider the heritage in that, every time you type a Facebook post, an email or write a letter: the history of writing is ancient.

The alphabet is a remarkable invention. It turned human vocal sounds into abstract symbols, it codified the world into abstract symbols. Humans assembled a series of strokes, lines and curves to define language. And we did it a long time ago – in Egypt in the 27th century BCE by most accounts. More than 4,700 years ago. Others identify it with Sumerian culture, somewhat earlier. Either way, it’s pretty impressive and probably the most important human invention.  Clive Thomson writes in his book, Smarter Than You Think,

Writing — the original technology for externalizing information — emerged around five thousand years ago, when Mesopotamian merchants began tallying their wares using etchings on clay tablets. It emerged first as an economic tool. As with photography and the telephone and the computer, newfangled technologies for communication nearly always emerge in the world of commerce. The notion of using them for everyday, personal expression seems wasteful, risible, or debased. Then slowly it becomes merely lavish, what “wealthy people” do; then teenagers take over and the technology becomes common to the point of banality.

(I don’t agree entirely with Thompson’s assessment that writing is on the same technological level as, say, an iPad or the internet, nor that technology makes us smarter; in fact I argue the opposite in that technology makes it simpler to do things, so we work less at them. But I sigress and will save that argument for another post.)

But letters are not rocks: they are not fixed in the firmament. They change, they evolve like living things.

The design of those letters has been debated and developed since the first words were scratched into rock. But it really became an art when the printing press was invented, thanks to Johannes Gutenberg. And ever since his invention, people have been debating what makes a good, readable, legible and aesthetically pleasing typeface. Sometimes with great emotion.

Robert Bringhurst, in his book The Elements of Typographic Style, made a comment typical of the passion that type raises in its aficionados, designers and critics:

In a badly designed book, the letters mill and stand like starving horses in a field. In a book designed by rote, they sit like stale bread and mutton on the page. In a well-made book, where designer, compositor and printer have all done their jobs, no matter how many thousands of lines and pages, the letters are alive. They dance in their seats. Sometimes they rise and dance in the margins and aisles.

Type and typography creates in some people the fiery emotions we see in other arts.*

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