Category: Advertising

Ads, advertising, point of sale and selling in general; in print, TV, radio and on social media.

It’s *NOT* Junk Mail

Advertising / Culture / Daily life / Marketing / Personal Reminiscences / Social Order & DisorderLeave a comment

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I recognize that we all like to apply labels to categorize things, as shorthand in communication and in conversation, and to identify common views and beliefs. I do it myself; we all do: labels are our everyday metaphors. They are fast and easy shortcuts. But I weary at times of trying to explain to people that the unsolicited material they get in their mailboxes several times a week is not simply “junk” mail to be tossed into the recycling bin without another thought. Or worse: … click below for more ↓

Marketing Wow

Advertising / Culture / MarketingLeave a comment

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Advertising and marketing, design and public relations, influence and persuasion – they all fascinate me. I love to listen to Terry O’Reilly’s show on CBC (both Age of Persuasion and Under the Influence). I’m actually reading one of his books, The Age of Persuasion, right now. I’m also reading a book on the science of shopping: Paco Underhill’s Why We Buy. I like to read about the effect, styles, creators, the history, sociology, the science and craft behind them and their craft. I consume books … click below for more ↓

The Gauche in the Machine

Advertising / Collingwood / Council / Marketing / Media / Public relations / Publicity & Communications5 Comments

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Rudibus ex machina: criticizing Collingwood’s latest newsletter feels a bit like punching a puppy. Or commenting on the sloppy grammar of local bloggers. Both are far too easy, like catching fish in a barrel, and I feel guilty when I even think of doing it. But since your tax dollars are at work, it needs to be done. Someone needs to stand up and say this is not the standard  we expect from a $55 million-a-year corporation. This might be a good runner-up in a … click below for more ↓

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