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Schedule:
Sunday - Sept. 13th
Travel to Guadalajara
Hotel Check-in,
2:00 - 6:00 PM Conference Registration,
City Express Hotel Lobby
7:00 - 10:00 PM Sponsored Event - Welcome Reception
Meeting room 1
Tequila Industry guests, Tequila Tasting,
Monday - Sept.14
8:00 – 9:00 AM Conference Registration
Meeting Room 2
9:00 – 9:30 AM
Opening and Welcome
Conference Overview
Presentation of Advisory committee and special guest
9:30 – 10:30 AM Presentation: Tequila Terminology
“Understanding the language of Tequila”
David A. Ruiz
10:30 – 10:45 AM
Coffee Break
(15 min float)
11:00 – 12:00 PM Presentation by the Tequila Regulatory
Council, CRT
12:00 – 1:00 PM Presentation by National Chamber of the
Tequila Industry
1:00 - 3:00 PM
Sponsored Event
Tequila Industry Luncheon, speaker
3:00 - 4:00 PM
Presentation History and Culture of Tequila
4:00 – 5:00 PM
Open
6:00 – 9:00 PM
Tequila Industry Reception
Sponsored Event
Tequila Tasting
Tuesday, Sept. 15
Day in the Tequila Valley
8:30 – 10:00
Travel to the Tequila Valley (90 min.)
10:00 – 11:30
Agave Plantation visit
11:30 – 3:00 PM Sponsored Event
First distillery tour, presentation on process, tasting of
product and luncheon.
3:00 – 8:00 PM Sponsored Event
Second distillery tour, group reception.
8:00 – 9:30 PM
Return to hotel
10:00 – 12:00 PM Optional tour to 16th celebration
Wednesday, Sept. 16
Tequila Production Workshop
Presentations by Tequila Industry
9:00 – 9:45 AM
Agave and Harvesting
9:45 – 10:30 AM
Cooking and Crushing
10:30 – 10:45 AM
Coffee Break
10:45 – 11:30 AM Fermentation
11:30 – 12:15 PM Distilling
12:15 – 1:00 PM
Aging, blending and bottling
1:00 – 3:00 PM
Sponsored Event - Luncheon with guest speaker
3:00 – 4:00 PM
The Glass: Art of Tequila Bottles
4:00 – 5:00 PM
Bottles, labels and Boxes
6:00 – 9:00 PM
Sponsored Event
Thursday, Sept. 17
Day in the Arandas Highlands
8:30 – 10:30 AM
Travel to Atotonilco, Arandas
Tour guide will narrate Activity onboard bus
11:00 – 1:00 PM
First distillery tour, presentation on process, tasting of
product and luncheon.
3:00 – 4:00 PM
Travel to Arandas
4:00 – 8:00 PM
Second distillery tour, tasting of product and reception.
8:00 – 9:30 PM
Travel to Hotel
Friday, Sept. 18
Tequila Investor Workshop
9:00 – 10:00 AM
Legal requirements
10:00 – 11:00 AM Structuring a private label deal
11:00 – 11:30 AM
Coffee Break
11:30 – 12:30 PM Investment opportunities
12:30 – 1:00 PM
Presentation of Certificates
Conference Closing
Updated May 11, 2009
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The 2009 International
Tequila Conference and Distillery Tour
September 13-18, 2009:
Five days in the heart of the Tequila production region
 This conference was especially developed for wine and spirits industry
professionals, international investors, brand developers, bar and
restaurant managers, importers, distributors, journalist and individuals
interested in learning about the Tequila industry, its regulations,
production techniques, history, culture, and the appreciation of fine
tequila.
The conference includes twelve hours of seminar instruction, industry
workshops on government regulations, production techniques, and
investment opportunities, plus a site visit to an agave plantation.
There will also be
visits to six tequila distilleries in both the Tequila region and the
highlands area.
Conference format:
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Day One: Tequila Industry Presentations
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Day Two: Field day in the Tequila Valley
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Day Three: Production workshop
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Day Four: Field day in the Arandas Highlands
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Day Five: Investor workshop
Conference Activities:
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Pre-arranged investor meetings
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Formal Tequila Cata (tasting)
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Technical Presentations on process
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Meetings with key industry individuals
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Distillery sponsored luncheons
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Evening receptions with Tequila tastings
Dates:
September 13-18th 2009
Location:
Conference Center
City Express Hotel Guadalajara
 Hotel:
City Express Hotel Guadalajara
Av. Mariano Otero 1390
Col. Rinconada del Sol
C.P. 45055, Guadalajara, Jal.
Mexico
Tel. (33) 38 80 37 00
Hotel
Web:
www.citypremios.com.mx/WebNew/prop_diseno/guadalajara.htm
Travel:
Guadalajara has direct air service from all major U.S. airline
hubs with more than 25 flights daily. There are connecting flights from
all major Canadian cities, many through Mexico City.
Registration:
Early registration: April 1 – June 30, 2009 $450 USD per
person
Regular registration: July 1 – August 31, 2009 $495 USD per person
Early registration is being done by email (david@mexicob2b.com)
Note: hotel costs are NOT
included in the price.
Web Site:
www.tequilaconference.com
 Conference Coordination:
David A. Ruiz,
Tequila Tours .com
Av. San Francisco No. 3332
Col. Chapalita C. P. 44500
Guadalajara, Jalisco, Mexico
Email:
david@mexicob2b.com
Web:
www.tequilatours.com
Phone/Fax:
+1 52 (33) 2131 2395
Cell:
+1 52 (33) 1357 5917
Sponsorship opportunities still exist. Contact David Ruiz for more
information.
More information and updates
will be posted on the
Blue Agave
Forum and the websites noted above. David Ruiz was instrumental in
helping organize the 2008 and 2009 Blue Agave forum tours of the region.
See
www.tequilaconference.com/ for details and updates.
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