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Schedule:

Sunday - Sept. 13th
Travel to Guadalajara
Hotel Check-in,
2:00 - 6:00 PM Conference Registration,
City Express Hotel Lobby
7:00 - 10:00 PM Sponsored Event - Welcome Reception

Meeting room 1
Tequila Industry guests, Tequila Tasting,
 

Monday - Sept.14

8:00 – 9:00 AM Conference Registration
Meeting Room 2
9:00 – 9:30 AM
Opening and Welcome
Conference Overview
Presentation of Advisory committee and special guest
9:30 – 10:30 AM Presentation: Tequila Terminology
“Understanding the language of Tequila”
David A. Ruiz
10:30 – 10:45 AM
Coffee Break
(15 min float)
11:00 – 12:00 PM Presentation by the Tequila Regulatory Council, CRT
12:00 – 1:00 PM Presentation by National Chamber of the
Tequila Industry
1:00 - 3:00 PM
Sponsored Event
Tequila Industry Luncheon, speaker
3:00 - 4:00 PM
Presentation History and Culture of Tequila
4:00 – 5:00 PM
Open
6:00 – 9:00 PM
Tequila Industry Reception
Sponsored Event
Tequila Tasting


Tuesday, Sept. 15
Day in the Tequila Valley
8:30 – 10:00
Travel to the Tequila Valley (90 min.)
10:00 – 11:30
Agave Plantation visit
11:30 – 3:00 PM Sponsored Event
First distillery tour, presentation on process, tasting of product and luncheon.
3:00 – 8:00 PM Sponsored Event

Second distillery tour, group reception.
8:00 – 9:30 PM
Return to hotel
10:00 – 12:00 PM Optional tour to 16th celebration


Wednesday, Sept. 16
Tequila Production Workshop
Presentations by Tequila Industry
9:00 – 9:45 AM
Agave and Harvesting
9:45 – 10:30 AM

Cooking and Crushing
10:30 – 10:45 AM
Coffee Break
10:45 – 11:30 AM Fermentation
11:30 – 12:15 PM Distilling
12:15 – 1:00 PM
Aging, blending and bottling
1:00 – 3:00 PM
Sponsored Event - Luncheon with guest speaker
3:00 – 4:00 PM
The Glass: Art of Tequila Bottles
4:00 – 5:00 PM
Bottles, labels and Boxes
6:00 – 9:00  PM
Sponsored Event 

Thursday, Sept. 17
Day in the Arandas Highlands
8:30 – 10:30 AM

Travel to Atotonilco, Arandas
Tour guide will narrate Activity onboard bus
11:00 – 1:00 PM
First distillery tour, presentation on process, tasting of product and luncheon.
3:00 – 4:00 PM
Travel to Arandas
4:00 – 8:00 PM
Second distillery tour, tasting of product and  reception.
8:00 – 9:30 PM
Travel to Hotel
 

Friday, Sept. 18

Tequila Investor Workshop
9:00 – 10:00 AM
Legal requirements
10:00 – 11:00 AM Structuring a private label deal
11:00 – 11:30 AM
Coffee Break
11:30 – 12:30 PM Investment opportunities
12:30 – 1:00 PM
Presentation of Certificates
Conference Closing
 

 

Updated May 11, 2009

The 2009 International
Tequila Conference and Distillery Tour

 

September 13-18, 2009:
Five days in the heart of the Tequila production region

 

This conference was especially developed for wine and spirits industry professionals, international investors, brand developers, bar and restaurant managers, importers, distributors, journalist and individuals interested in learning about the Tequila industry, its regulations, production techniques, history, culture, and the appreciation of fine tequila.

 

 

The conference includes twelve hours of seminar instruction, industry workshops on government regulations, production techniques, and investment opportunities, plus a site visit to an agave plantation. There will also be visits to six tequila distilleries in both the Tequila region and the highlands area.

 

 

Conference format:

  • Day One: Tequila Industry Presentations

  • Day Two: Field day in the Tequila Valley

  • Day Three: Production workshop

  • Day Four: Field day in the Arandas Highlands

  • Day Five: Investor workshop

 

Conference Activities:

  • Pre-arranged investor meetings

  • Formal Tequila Cata (tasting)

  • Technical Presentations on process

  • Meetings with key industry individuals

  • Distillery sponsored luncheons

  • Evening receptions with Tequila tastings

 

Dates:

September 13-18th 2009

Location:

Conference Center

City Express Hotel Guadalajara

Hotel:

City Express Hotel Guadalajara

Av. Mariano Otero 1390

Col. Rinconada del Sol

C.P. 45055, Guadalajara, Jal. Mexico

Tel. (33) 38 80 37 00

Hotel Web:

www.citypremios.com.mx/WebNew/prop_diseno/guadalajara.htm

 

Travel:

Guadalajara has direct air service from all major U.S. airline hubs with more than 25 flights daily. There are connecting flights from all major Canadian cities, many through Mexico City.

Registration:

Early registration: April 1 – June 30, 2009 $450 USD per person

Regular registration: July 1 – August 31, 2009 $495 USD per person

Early registration is being done by email (david@mexicob2b.com)

Note: hotel costs are NOT included in the price.

Web Site:

www.tequilaconference.com

 

Conference Coordination:

David A. Ruiz, Tequila Tours .com

Av. San Francisco No. 3332

Col. Chapalita C. P. 44500

Guadalajara, Jalisco, Mexico

Email:

david@mexicob2b.com

Web:

www.tequilatours.com

Phone/Fax:

+1 52 (33) 2131 2395

Cell:

+1 52 (33) 1357 5917

 

 

Sponsorship opportunities still exist. Contact David Ruiz for more information.

 

 

More information and updates will be posted on the Blue Agave Forum and the websites noted above. David Ruiz was instrumental in helping organize the 2008 and 2009 Blue Agave forum tours of the region.

 

See www.tequilaconference.com/ for details and updates.

 

 

 

 

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