Should we sell naming rights to public property?
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I was recently forwarded a link to a blog post about selling naming rights for public buildings to corporations. The author writes, Last week, I wrote about “the halo effect” on events, buildings, and properties that have had multiple names, all of which have been commercial. The other area we often advise on is the sponsorship naming rights of iconic buildings “owned” by the community or named after community leaders. Often a building may be named after a past politician or community leader. Brands interested in naming such properties must take into account these situations and be prepared to invest accordingly. ……… click below for more ↓