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Been working the last two-and-a-half months on my latest book for Municipal World. A bit of a challenge, actually – trying to combine marketing, branding, advertising, public relations and communications topics into one coherent yet succinct package has been difficult. There are so many things to say, so many areas to cover, that brevity often escapes me (there are those that say it’s always that way with me…).
I’ve been reading about three dozen books on the topics, and an unknown (but very high) number of websites and white papers on the same subjects. I have almost 2GB of PDF files printed from or downloaded from the Net related to the various topics in the book.
Whatever royalties I get from this book will have to go back to paying for the other books I bought from Amazon and Abebooks. And I still have a half-dozen titles in my cart I hoped to get next week… they’ll join all those other books piled around my computer with little sticky notes like colourful tongues, marking pages with quotes I want to add or ideas I want to ponder (and include). I am glad Susan is a tolerant, loving person, who puts up with my habits and obsessions.
There have been some really interesting areas of research – too many, actually; some very distracting – the psychology of persuasion, the changing nature of PR and public affairs, the historical development of media relations in the last century, ethics in marketing, lobbyists… but most of all, the new emphasis on storytelling as a vehicle for content. That has really caught my attention (so much so that I also got an audio course on storytelling from The Great Courses to listen to as I walk my dog…)
Not to mention the books and reports about metrics, demographics, psychographics, design and video. Books from the earliest of Bernays’ writing (1923) to recent marketing gurus and professors (2012) clutter my floor, my tabletop, and bedside. If nothing more, my bibliography is comprehensive!
Altogether too much time spend reading and not enough in writing and editing. I tend to do that – get engrossed in the topic and absorb it through as many sources as I can. Well, I eventually got my book into rough shape – 50,000 words of it by mid week. Took 2-3,000 out Friday, relentlessly hacking away the excess. Probably do that many again this weekend.
As a result, I’ll still be about 10,000 words over the expected limit. If a typical 8.5 x 11 page of writing has 500 words, that’s 20 pages too many. Sigh. How and what to cut? Big decision the next week, because the first draft is due by month end.
My knowledge of the business of PR and marketing has gone from modest but practical to broad and philosophical, bolstered by come intriguing science about human psychology and what motivates consumers. Lots of new insight into social media and how it has changed PR, too.
Wonder how much of it I will be able to actually use. Not much before my next book has to get started (my fourth book for MW is due this summer), I expect.
Actually I’ll probably take a short break between books to declutter my workspace, and maybe get back to reading a few off-topic books I’ve been holding off in order to cram for this work. Maybe I can donate a few of the read books to the library. And just maybe I can put some more time into a novel I started on last year. And of course, there’s always this blog… and my stories….but I do love to write….
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