Yellow Journalism
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Here’s an interesting approach to developing good relations with your print media advertisers: take their money, publish their full-colour advertisement, then challenge their content, their integrity and their claims in a story that doesn’t present all the facts. Then wonder why your other advertisers may be nervous about this tactic… and wonder why print media is in trouble. That’s just what the Collingwood Connection did recently. They accepted and ran an ad last week from Collus/Powerstream – an innocuous, non-political, full-colour ad that modestly promoted the utility and its partnership with the town – then challenged it in an piece this week (the original, online piece ……… click below for more ↓